

The Bachelor of Science with Honours in Digital Communications and Integrated Media is a three-year direct honours degree programme that prepares students for a career in Communications and Media sectors.
Graduates will be able to work in a wide variety of fields, leveraging on skills gained in three core areas — Digital Web Analytics, Integrated Media Management and Digital Media Production.
Graduates can look forward to careers in these areas:
Integrated Work Study Programme provides students with the opportunity to undertake real work. Held over the span of eight months, it is designed to be more in-depth than a traditional internship. You will gain real work experience and apply the theories you learn in class with actual practice.
Graduates can look forward to working in, but not limited to, the following occupational fields:
Module Title | Credits |
---|---|
Media and Communications Theory 1 | 6 |
Introduction to Research Methods | 3 |
Fundamentals of Digital Web Analytics | 3 |
Digital Advertising, Branding, Campaigning | 6 |
Digital Image Making | 3 |
Scriptwriting and Storyboarding | 3 |
Research Methods for Communications | 6 |
Marketing Communications in the Digital World | 6 |
Introduction to Collaborative Digital Media Production | 6 |
Research Methods for Media Content | 3 |
Digital and Visual Ethnography | 3 |
Introduction to Interactive Media Design | 6 |
Historically and Globally Informed Digital Media Production | 6 |
Digital Innovations for Integrated Media | 6 |
Data Visualisation | 6 |
Internal Communications | 6 |
Producing “Reality” – Documentary Production | 6 |
Media Law and Ethics | 3 |
Web Metrics with Analytics Platform | 6 |
Strategic and Public Communications | 6 |
Public Service/Educational Media Production | 6 |
Social Media Analytics | 3 |
Predictive Analytics | 3 |
Project Management for Creative Industries | 6 |
Media Production for Marketing | 6 |
Media and Communications Theory 2 | 6 |
Contemporary Topics in Digital Communications and Integrated Media | 6 |
Integrated Work Study Programme | 20 |
Capstone Project | 10 |
Module Title | Credits |
---|---|
Digital Competency Essentials | 2 |
Critical Thinking and Communicating | 4 |
Introduction to Design Innovation | 2 |
Interdisciplinary Design Innovation | 4 |
Social Innovation Project | 3 |
* The programme structure is subject to change without prior notice. SIT regularly reviews its curriculum to ensure that it remains industry-relevant and prepares our students for the evolving needs of industry.
Diploma holders from any of the five local polytechnics, A level / NUS High School Diploma / IB Diploma graduates, and holders of equivalent Year 12 qualifications are welcome to apply.
Subject to approval, diploma holders may apply for appropriate module exemptions on a voluntary basis. SIT will deliberate the exemption requests based on educational considerations.
Qualification |
English Subject |
Minimum Grade Required |
---|---|---|
GCE O Level |
English as First Language |
B4 |
International English Language Testing System (IELTS Academic Module) |
International English Language Testing System (IELTS) |
7.5 for all components (Listening, Reading, Writing and Speaking) |
Polytechnic Foundation Programme (PFP) |
English Modules |
B |
GCE A Level |
General Paper/Knowledge & Inquiry |
C |
International Baccalaureate (IB) |
SL/HL ‘English A: Language & Literature’ OR SL/HL ‘English A: Literature’ OR SL/HL ‘Literature & Performance’ |
5 |
NUS High School Diploma |
EL4101 or higher (EL5101, 6103) modules |
C |
It is compulsory for applicants applying to the Digital Communications and Integrated Media degree programme to submit a written essay and media portfolio via the SIT Admission Portal to be considered for admission. You may refer to the programme-specific requirements for more details.
The members of the Industry Advisory Committee for this programme are: