Programme Overview
The Bachelor of Science with Honours in Digital Communications and Integrated Media is a three-year direct honours degree programme that prepares students for a career in Communications and Media sectors.
Graduates will be able to work in a wide variety of fields, leveraging on skills gained in three core areas — Digital Web Analytics, Integrated Media Management and Digital Media Production.
Curriculum Highlights
- Digital Innovations for Integrated Media
- Marketing Communications in the Digital World
- Social Media Analytics
- Strategic and Public Communications
- Eight-month Integrated Work Study Programme
Career Opportunities
Graduates can look forward to careers in these areas:
- Digital Strategy
- Data Analytics
- Corporate Communications
- Public Relations
- Advertising
Integrated Work Study Programme
Integrated Work Study Programme provides students with the opportunity to undertake real work. Held over the span of eight months, it is designed to be more in-depth than a traditional internship. You will gain real work experience and apply the theories you learn in class with actual practice.
Career Options
Graduates can look forward to working in, but not limited to, the following occupational fields:
- Digital Strategy
- Data Analytics
- Corporate Communications
- Public Relations
- Advertising
Programme Structure (AY2024/25)*
Module Title | Credits |
---|---|
Media and Communications Theory 1 | 6 |
Introduction to Research Methods | 3 |
Fundamentals of Digital Web Analytics | 3 |
Digital Advertising, Branding, Campaigning | 6 |
Digital Image Making | 3 |
Scriptwriting and Storyboarding | 3 |
Research Methods for Communications | 6 |
Marketing Communications in the Digital World | 6 |
Introduction to Collaborative Digital Media Production | 6 |
Research Methods for Media Content | 3 |
Digital and Visual Ethnography | 3 |
Introduction to Interactive Media Design | 6 |
Historically and Globally Informed Digital Media Production | 6 |
Digital Innovations for Integrated Media | 6 |
Data Visualisation | 6 |
Internal Communications | 6 |
Producing “Reality” – Documentary Production | 6 |
Media Law and Ethics | 3 |
Web Metrics with Analytics Platform | 6 |
Strategic and Public Communications | 6 |
Public Service/Educational Media Production | 6 |
Social Media Analytics | 3 |
Predictive Analytics | 3 |
Project Management for Creative Industries | 6 |
Media Production for Marketing | 6 |
Media and Communications Theory 2 | 6 |
Contemporary Topics in Digital Communications and Integrated Media | 6 |
Integrated Work Study Programme | 20 |
Capstone Project | 10 |
* The programme structure is subject to change without prior notice. SIT regularly reviews its curriculum to ensure that it remains industry-relevant and prepares our students for the evolving needs of industry.
Eligibility and Exemption
Diploma holders from any of the five local polytechnics, A level / NUS High School Diploma / IB Diploma graduates, and holders of equivalent Year 12 qualifications are welcome to apply.
Subject to approval, diploma holders may apply for appropriate module exemptions on a voluntary basis. SIT will deliberate the exemption requests based on educational considerations.
Qualification |
English Subject |
Minimum Grade Required |
---|---|---|
GCE O Level |
English as First Language |
B4 |
International English Language Testing System (IELTS Academic Module) |
International English Language Testing System (IELTS) |
7.5 for all components (Listening, Reading, Writing and Speaking) |
Polytechnic Foundation Programme (PFP) |
English Modules |
B |
GCE A Level |
General Paper/Knowledge & Inquiry |
C |
International Baccalaureate (IB) |
SL/HL ‘English A: Language & Literature’ OR SL/HL ‘English A: Literature’ OR SL/HL ‘Literature & Performance’ |
5 |
NUS High School Diploma |
EL4101 or higher (EL5101, 6103) modules |
C |
Additional Requirements
Fees and Finances
Singapore Citizen
Permanent Resident
International Student
Industry Advisory Committee
The members of the Industry Advisory Committee for this programme are: