Programme Overview

BSc (Hons)
Singapore Institute of Technology
3 years
Total credits
Application period
10 January to 19 March 2024
Next intake
Campus location
SIT@TP Building

The Bachelor of Science with Honours in Digital Communications and Integrated Media is a three-year direct honours degree programme that prepares students for a career in Communications and Media sectors.

Graduates will be able to work in a wide variety of fields, leveraging on skills gained in three core areas — Digital Web Analytics, Integrated Media Management and Digital Media Production.

Curriculum Highlights
  • Digital Innovations for Integrated Media
  • Marketing Communications in the Digital World
  • Social Media Analytics
  • Strategic and Public Communications 
  • Eight-month Integrated Work Study Programme
Career Opportunities

 Graduates can look forward to careers in these areas:

  • Digital Strategy
  • Data Analytics
  • Corporate Communications
  • Public Relations
  • Advertising

Integrated Work Study Programme

Integrated Work Study Programme provides students with the opportunity to undertake real work. Held over the span of eight months, it is designed to be more in-depth than a traditional internship. You will gain real work experience and apply the theories you learn in class with actual practice.

Career Options

Graduates can look forward to working in, but not limited to, the following occupational fields:

  • Digital Strategy
  • Data Analytics
  • Corporate Communications
  • Public Relations
  • Advertising

Programme Structure (AY2024/25)*

  1. Core Modules
    (165 Credits)
  2. University Modules
    (15 Credits)
Module TitleCredits
Media and Communications Theory 16
Introduction to Research Methods3
Fundamentals of Digital Web Analytics3
Digital Advertising, Branding, Campaigning6
Digital Image Making3
Scriptwriting and Storyboarding3
Research Methods for Communications6
Marketing Communications in the Digital World6
Introduction to Collaborative Digital Media Production6
Research Methods for Media Content3
Digital and Visual Ethnography3
Introduction to Interactive Media Design6
Historically and Globally Informed Digital Media Production6
Digital Innovations for Integrated Media6
Data Visualisation6
Internal Communications6
Producing “Reality” – Documentary Production6
Media Law and Ethics3
Web Metrics with Analytics Platform6
Strategic and Public Communications6
Public Service/Educational Media Production6
Social Media Analytics3
Predictive Analytics3
Project Management for Creative Industries6
Media Production for Marketing6
Media and Communications Theory 26
Contemporary Topics in Digital Communications and Integrated Media6
Integrated Work Study Programme20
Capstone Project10

* The programme structure is subject to change without prior notice. SIT regularly reviews its curriculum to ensure that it remains industry-relevant and prepares our students for the evolving needs of industry.

Eligibility and Exemption

Diploma holders from any of the five local polytechnics, A level / NUS High School Diploma / IB Diploma graduates, and holders of equivalent Year 12 qualifications are welcome to apply.

Subject to approval, diploma holders may apply for appropriate module exemptions on a voluntary basis. SIT will deliberate the exemption requests based on educational considerations.


English Subject

Minimum Grade Required

GCE O Level

English as First Language


International English Language Testing System (IELTS Academic Module)

International English Language Testing System (IELTS)

7.5 for all components (Listening, Reading, Writing and Speaking)

Polytechnic Foundation Programme (PFP)

English Modules


GCE A Level

General Paper/Knowledge & Inquiry


International Baccalaureate (IB)

SL/HL ‘English A: Language & Literature’ OR SL/HL ‘English A: Literature’ OR SL/HL ‘Literature & Performance’


NUS High School Diploma

EL4101 or higher (EL5101, 6103) modules



Additional Requirements

It is compulsory for applicants applying to the Digital Communications and Integrated Media degree programme to submit a written essay and media portfolio via the SIT Admission Portal to be considered for admission. You may refer to the programme-specific requirements for more details.

Programme-specific Requirements

Fees and Finances

    Subsidised fees per credit
    Total credit
    Tuition fees: $22,500.00 for SG Citizens / $98,689.00 Non-subsidised fees.
    Subsidised fees per credit
    Total credit
    Tuition fees: $47,160.00 for Permanent Resident / $98,689.00 Non-subsidised fees.
    Subsidised fees per credit
    Total credit
    Tuition fees: $64,746.00 for International Student / $98,689.00 Non-subsidised fees.

    Industry Advisory Committee

    The members of the Industry Advisory Committee for this programme are:

    Mr Howie Lau
    Managing Director, Corporate Development & Partnerships
    NCS Group
    Ms Rowena Bhagchandani
    Chief Executive Officer/Co-Founder
    BLK J Pte Ltd
    Mr Glen Francis
    Chief Technology Officer
    Singapore Press Holdings Ltd
    Mr Ryan Lim
    Founder and Principal Consultant 
    QED Consulting
    Ms Hui-E Seeto
    Marketing, Digital Media Solutions, Business and Enterprises, APAC Adobe
    Mr Parminder Singh
    Chief Commercial and Digital Officer
    Mediacorp Pte Ltd
    Mr Andrew David Jonathan Spink
    Former Chief Executive Officer
    HBO Asia