The Bachelor of Hospitality Business is a three-year, direct honours degree programme; the first and only hospitality programme offered by an autonomous university in Singapore.
The programme aims to nurture hospitality professionals who are passionate about making positive and tangible contributions to the industry. In fulfilling industry needs, they will, at the same time, be competitive and forward-looking. Graduates of Hospitality Business can, therefore, expect to develop strong operational skills (know-how) anchored in solid theoretical knowledge (know-why). They will also acquire strong cultural sensitivity and critical thinking skills in line with the international nature of Singapore’s hospitality scene.
Students can expect a curriculum that combines theory and current industry practices. This will be taught against the backdrop of a Singapore-oriented context with industry specialisations in hotels, integrated resorts and MICE sectors. Further functional specialisations will allow students to pick up managerial skills in running and managing hospitality businesses, such as hospitality sales and customer relationship management, hospitality consumer behaviour and hotel real estate investment analysis. With a strong and diverse faculty possessing worldwide hospitality industry experience, classroom learning will be complemented by international practical applications and best practices.
A key component of our curriculum is the Integrated Work Study Programme (IWSP). Through this, students will work as employees of hospitality organisations to integrate real experience with classroom knowledge. As an applied learning platform, IWSP is envisioned to culminate in students becoming “Thinking Tinkerers” – by identifying hospitality issues for which they can develop innovative solutions through the Capstone module, i.e. an applied research project.
Hospitality Business graduates will be well-poised for positions in a myriad of hospitality organisations in Singapore and beyond. A sample of these includes hotels, integrated resorts, MICE companies, tourism and hospitality consulting firms, tourism bureaus, food and beverage establishments, hotel management companies, cruise lines, tourist attractions, airlines and airports.