Air Transport Management

Air Transport Management

Programme overview
As the first and only Air Transport Management degree programme offered by an autonomous university in Singapore, the curriculum is developed in close partnership with Civil Aviation Authority of Singapore (CAAS) and other key members of the aviation industry.

Air Transportation Management

The BSc / BSc (Hons) Air Transport Management degree programme aims to strengthen the pipeline of skilled aviation professionals to meet the future manpower demands of the expanding aviation industry. With the development of Changi Airport Terminals 4 and 5, the aviation sector is expected to grow significantly. Manpower needs are projected to increase until 2035. Students will be trained to become skilled aviation professionals of airports, airlines, ground handling agencies as well as aviation consultancy firms.

This three-year direct honours programme will cover operations, management and business aspects of the air transport industry.

Programme Highlights

  • Industry-Relevant Curriculum Co-developed with CAAS and Aviation Companies
  • Eight-month Integrated Work Study Programme (IWSP) at Airlines, Airport and Ground Handling Agency Companies.
  • Specialised Modules include Airport Operations and Management, Airline Marketing, Airport Marketing and Revenue Analysis and Management.

Career Opportunities
With the expansion of the aviation sector, the manpower demand in the aviation industry in Singapore will increase significantly. Graduates can look forward to careers in airports, airlines, ground handling agency companies and aviation consultancy firms.

Eligibility and Exemption

Diploma holders from any of the five local polytechnics, A level / NUS High School Diploma / IB Diploma graduates are welcome to apply.

Minimum Mathematics Requirement:
Applicants to the Air Transport Management programme are also required to fulfil one of the following Mathematics requirements by application closing:

Qualifications

Mathematics Subject

Minimum Grade Required

GCE O Level

Mathematics or

B4

Additional Mathematics

C6

Polytechnic Foundation Programme (PFP)

Equivalent Mathematics Modules

B

GCE A Level

H1 Mathematics or

C

H2 Mathematics

Pass

International Baccalaureate (IB)

SL Mathematics

5

HL Mathematics

4

NUS High School Diploma

Mathematics

C

Polytechnic applicants with equivalent Mathematics modules will be assessed on a case-by-case basis. Applicants who did not fulfil the Mathematics requirement will be assessed through an in-house technical test held on one of these dates as scheduled by the administrator. 

  • 8 March 2019 (Friday)
  • 27 March 2019 (Wednesday)

Selection shall be solely within the discretion of the University and will depend upon the number of places available in the programme. 
 

MODULE SYNOPSIS

Year 1
ATM1001 Introduction to Aeronautics

The module aims to provide a historical perspective of aerospace engineering, students will acquire basic knowledge in core competencies in aerospace engineering in the subjects of basic aerodynamics, propulsion, and aircraft performance. It will expose the students in a practical manner to flight engineering and integrated system platforms.

ATM1002 Introduction to Air Transport Industry

This module will provide students an overview and structure of air transport industry internationally and locally.  The key players, such as airlines, airports, civil aviation authorities, ground handling agents, will also be introduced to the students while their functions and interdependence will be discussed.  The students will also learn about the aviation regulatory environment and it influences on the evolution of the aviation industry.  Different types of air travel markets and airlines, ownerships and physical characteristics of airports will also be covered.

ATM1003 Management in Aviation

This module will provide the fundamental theory of management from a manager’s perspectives in the sector of civil aviation.  The topics covered in this module include planning, organizing, leadership, controlling, basic management tools, communication, team building, and managing day to day performance.  The students will learn the basic skills of decision-making, conflict management and effective communications.  This module will also discuss the ethics and social responsibility of civil aviation companies and organizations.

ATM1004 Service Quality Management

This module will equip the students with the knowledge of service quality concepts and practices.  It will also build students’ critical perspectives on identifying and managing real-life challenges of service quality in the civil aviation sector.  The areas of focus will be based on the Gaps Model of Service Quality, which consists of the topics of customer expectations, perceptions and requirements; service design and standards; service delivery and performance; service communication; and service and the bottom line.  

ATM1005 Aviation Mathematics

The aim of this module is to equip students with core mathematical skills which will help them better understand problems related to aviation industry.  This module presents the mathematical foundations of functions, which includes function transformation, logarithms and exponential functions, trigonometric and hyperbolic functions.  The more substantial part of this module begins with Limits and Continuity which includes L’Hopital’s rule, followed by Single Variable Calculus.  It covers differentiation and integration of functions of one variable, with various business/engineering application.

ATM1006 Operations Management in Aviation

This module introduce the fundamentals of operational management and its applications to the civil aviation sector.  Students will learn to achieve a higher level of productivity and better service quality in an efficient and cost effective way.  The major areas covered in this module include productivity and process analysis and selection strategy; managing capacity and matching with demand; scheduling operations; facility location, layout and waiting lines; managing service quality in operations planning; and lean vs agile strategies.

ATM1007 Aviation Regulatory Policy and Air Law

This module will provide students with the knowledge in the areas of laws and regulation specifically in the civil aviation sector at both international and national level.  The students will recognize the civil aviation is a highly regulated sector and how deregulation and open skies affect the operations and businesses in the sector.  This module will also cover the aviation laws and labour laws related to civil aviation sector in Singapore.

ATM1008 Economics for Aviation Manager

The scope of this module covers principles of microeconomics and macroeconomics. This module aims to have students understand the basic concepts of economics and apply the theories and concepts to current affairs.  The first half of this module includes core principles of microeconomics such as, scarcity, opportunity cost, supply and demand, price elasticity, equilibrium principles, cost theorem, and market structures. The emphasis is on the behaviour and decision making of individuals and firms.  The second half of this module introduces macroeconomics – a marco perspective of the economy. The concepts include aggregate demand and supply, Gross Domestic Product (GDP), price level (inflation), employment, and the open economy. Policy interventions would be from the perspectives of central banks (monetary policy) and government (fiscal policy).

ATM1009 Business Communication

Communication has long been taken as a core competency for undergraduate students in all major universities in the world and is a prerequisite skill almost invariably required by employers in today’s knowledge-based economy.  This module aims to prepare the students for effective business communications in both written and oral forms.  This module equips students with writing, reading and thinking skills so that they are able to produce clear, concise, coherent and cohesive business reports that are supported by clear structures, correct grammar and style.   The students will also learn the email etiquette and the effective ways of communicating neutral, positive and persuasive messages to colleagues and passengers.  

ATM1010 Business Data Analysis

This module provides comprehensive understanding and applications of statistical models and tools to the civil aviation sector.  It aims to equip students with basic statistics knowledge of organizing data, descriptive and inferential statistics, probability and sampling distributions, regression analysis, time series and hypotheses testing.  The module will focus on conceptual understanding, interpretation of statistical results and practical application of the results for effective decision-making in real life civil aviation context.

Year 2
ATM2001 Business Continuity Management

This module provides an introduction to a simple safety risk management system (SRMS) and process that includes reporting systems, hazard identification, risk assessment and mitigation, risk severity, risk likelihood, risk tolerability and hazard log.  The SRMS will be based on ICAO Standards and Recommended Practices.  The students will be equipped with the skills required to develop, implement, manage and assess a basic SRMS.

ATM2002 Airline Business Fundamentals

The students will be introduced to the concepts and practices related to airline business, which include basics of airline route structure and system, airline products, structure of airlines cost and air cargo business.  The functions and influences of airline alliances and overbooking on airlines business and operations will also be discussed.  The students will compare the differences of legacy airlines and low cost airlines models.  The students will also discover the current technologies that are applying to the airline operations in this module.  

ATM2003 Airport Operations and Management

The module will introduce the airport stakeholders and illustrate their inter-relationship to the students.  The students will learn the knowledge of airport operations in both airside and landside.  The airside includes ground handling in the apron and basic of airspace.  The landside will focus on the passenger terminal facilities and how the passenger experience and airport service quality will be enhanced.  The major source of non-aeronautical income and the provision of commercial facilities will be discussed while the students will also learn ways to evaluate the economic performance of an airport.  The module will also introduce the concept of capacity while the students need to apply strategies to handle airport peaks and delay.  The business continuous plan for uncertainties and disruptions situation will also be covered.  A macro perspectives of the economic, political and social role of airports will also be discussed in this module.

ATM2004 Applied Research Methods

This module aims to let students grasp the language of research and get armed with a collection of research methodologies. Students will learn about the knowledge and skills required to design and implement research projects, both qualitative and quantitative. They will also acquire the competency of analysing and presenting research outcomes in a coherent and value-adding manner.  Concepts and skills will be developed through the use of civil aviation-related scenarios as well as academic materials.  By virtue of the nature of the subject matter, in-course assessments will be used throughout to evaluate students’ intellectual understanding and pragmatic application of theories.  

ATM2005 Aircraft Performance

The aim of this module is to introduce to students the flight environment and the aerodynamics of the aircraft.  Basic propulsion characteristics for jet and propeller propelled aircraft will be compared.  Aircraft point-mass equations will be introduced for the analysis of steady cruise and climb performance, range and endurance and take-off and landing performance.

ATM2006 Airline Marketing

The module will introduce the air passenger markets and market segmentation methods in the airline industry.  The students will have a chance to examine the marketing environment of airlines by conducting PESTEL (political, economic, social, technology, environment and legal) analysis.  The student will also examine how airlines apply the 4Ps (product, price, place and promotion) to their marketing mix strategies.  This module will also cover the latest issues related to digital marketing, brand building and customer relationship marketing in the airline industry.

ATM2007 Aircraft Maintenance Management

This module aims to provide students with an integrated coverage of airline management, aircraft maintenance fundamentals, aviation safety, and the systematic planning and development of successful maintenance programs.  Students will also learn about the knowledge and skills required to establish and run an efficient, reliable, and cost-effective aircraft maintenance program.

ATM2008 Airline Finance

The module provides students with the essential understanding of the role of finance in an airline. It is delivered in 2 integrated sections. First, students will be exposed to the basic accounting principles and the concept of financial reporting. The module aims to impart the skill of assessing the financial performance of an airline company rather than preparing the financial statements. The second part of the module provides the students with the skill to handling the day-to-day finances of an airline company such as budgeting, cash flow in operations, investing and financing.

ATM2009 Airline Operations

This module covers the concepts of airlines operations on ground that well prepare the aircraft for departure.  The topics include flight, crew and ground staff scheduling; airlines ground operations at the airports and the strategies to handle uncertainties and disruptions on ground, operational preparation and arrangement for inflight services, ground, base and line maintenance.  The student will also discover the current technologies in airlines operations.

ATM2010 Career and Professional Development

This module consists of two parts. In the first part of the module, students explore how effective interpersonal and intercultural communication can impact individual, departmental and organizational success within the civil aviation workplace.  They also learn strategies and techniques appropriate for purposeful networking and relationship-building with colleagues from different levels within the civil aviation organizations.  The second part prepares the students to apply for their first IWSP position.  Specifically, this part of the course provides the students with the experience of going through the entire process of job search, from submitting their job application letter and resume, to attending a mock job interview session.  The knowledge and skills, acquired by the students through this module and the IWSP, would form a valuable source for them to draw from as they look for their first full-time job upon graduation and as they plan their career.

ATM2011 Airport Marketing

The module will cover both B2B and B2C marketing strategies with the understanding of the micro- and macro-environment of airports.  The students will recognize the airports are facing three different types of markets, service providers in the airside and landside, as well as passengers.  They bring two different streams of incomes, aeronautical and non-aeronautical.  This module will cover different types of airport products, marketing plans, pricing strategies, distributions, promotions and digital marketing which reach to these three different types of markets and bring in these two different types of incomes to the airport.

ATM2012 Managerial Economics in Aviation

This module aims to aid students with applied economic and quantitative skills to make managerial decisions in the aviation industry. The topics cover important concepts in microeconomics and industrial organization essential for making day-to-day business decisions that maximize profit. Strategic decisions designed to create and protect profit in the long-run will also be addressed. They are, factors that influence costs and revenues of firms, demand derivation, production, and cost functions in the development of effective business strategies.

ATM2013 Aviation Human Factors

This module focuses on the influences of human factors on performance and on the optimization between human and system which are related to safety in civil aviation sector.  The students will learn the basic theories related to human factors, human performance and limitations, communications and human errors.  This module will also cover issues related to human performance in the stressful aviation environment on-ground and in both cockpit and cabin; workload of aircrew and ground staff; training and simulation of human factors.

ATM2014 Operations Research

This module will provide students with the ability to understand the concepts and importance of Operations Research; knowledge of formulating mathematical models in day to day business operations; skills in improving management by applying Operations Research theories to real life aviation problem and Operations Research models in decision makings.

ATM2015 Air Cargo Operations and Management

This module is an introduction to air cargo operations and management.  The students will learn about the characteristics of air cargo markets and economics.  The module will also introduce the air cargo regulations to the students.  The students will recognize how the ground operations of air cargo at the airport and the documentation requirements under the regulatory framework.  The students will also learn how dangerous goods should be handled and air cargo security.  This module will also cover the topics of basics of air cargo pricing and revenue management, mixed capacity control for cargo and passengers, and also marketing and distribution of air cargo.

Year 3
ATM3100 Integrated Work Study Programme

The IWSP provides students with experiential learning opportunities to achieve the following objectives:
a) Ability to integrate theory and practice, acquire specialist knowledge and develop professional skills through applied learning.
b) Appreciate practical constraints within relevant industry contexts through exposure to real-world air transport scenarios to develop skills of adaptability, creativity and innovation, while adding value to the work place.
c) Transit smoothly to the air transport profession based on practical work experience gained during IWSP period, which translates to higher productivity and lower training costs to future employers of SIT’s graduates.
The IWSP is an integral part of applied learning as it provides an opportunity for students to integrate what they have learnt in the classroom to what is practiced in the real-world, and vice-versa. The extended period of IWSP with students performing real work also provides an opportunity for companies to evaluate the suitability of students as potential employees. In effect, the IWSP is equivalent to the probation period. The student will also have ample opportunities to immerse in the industry’s business and culture and decide if this is a good industry to work in. Besides producing practice-oriented graduates, IWSP will be a key platform that contributes to the inculcation of the SIT-DNA in every student.

ATM3200 Capstone Project

Capstone project is to provide students with an opportunity to explore and investigate a research topic/problem of interest that is relevant to the civil aviation industry. It is expected that students will conduct a reasonably detailed, rigorous piece of original research in three consecutive trimesters.

ATM3001 Airline Business Strategies

This module introduces the concepts of strategic management and competitive advantages to the students.  The module will facilitate student to develop the ability to analyse the aviation business environment and decisions from a holistic perspective.  The students will develop skills for analysing, formulating and implementing strategies at the business-unit and the corporate level in the civil aviation sector.  

ATM3002 Social Context and Change Management

Through this module, students will develop an understanding of the challenges and opportunities presented by changes in science, technology, society and organizations. Popular narratives related to the disciplines of science and technology, such as improvements to how we do things because of technological advancements, or benefits to health because of scientific development, often frame these disciplines as both providing and based upon absolute truth, and formed through singular evolutions. Such narratives present current advancements in science and technology as unproblematic and inevitable processes of evolution. These narratives often fail to take into account alternative narratives and social, political and cultural reasons for the changes, and as such present the reader a view that is, at best, static, and at worst, prejudiced. In recent years, scholars have repeatedly demonstrated that science and technology are as fluid and malleable as the people who produce them.
Through a focus on three themes of “Social Change”, “Organizational Change” and “Individual Change”, students will develop an understanding of how change occurs, why it occurs, and what we can do to anticipate, encourage and manage change. Students will think about and discuss a range of benefits that managing and understanding change may contribute to their lives, the organizations in which they work, and society as a whole.
Organizational change theories, and concepts regarding resistance to change will be introduced and discussed. Students will also develop knowledge of individual change. Through exploring their individual strengths and concepts of occupational identity, students will identify individual coping mechanisms and mindsets that may be employed when dealing with change. Students will discuss the potential ways of becoming both a change recipient and agent for an organization and society.

ATM3003 Revenue Analysis and Management

As competition intensifies in the aviation sector, airlines must continue to re-invent and keep pace with development. Airlines can utilize revenue management strategies to identify potential revenue opportunities for growth; and contribute towards their success and profitability. This module covers core revenue management theory and practices that will help increase and maximize airline revenue. They include importance of effective revenue management system across the airline business; identifying different passenger profiles; and optimizing resources.

ATM3004 Airline Network and Fleet Planning

This module aims to provide an overview of airline network, fleet planning and effective flight schedule.  The students will learn the techniques of traffic forecasting in different city-pair markets in both O&D and transit markets.  This module will also compare and evaluate the effectiveness of hub-and-spoke and point-to-point network.  The students will learn the steps in the fleet planning process; the economics of fleet planning; the relationship between aircraft performance and fleet planning; and steps in planning flight schedule.

Campus Location
SIT@RP Building
SIT@RP Building

Republic Polytechnic
43 Woodlands Avenue 9, Singapore 737729