Digital Innovations for Integrated Media

What are the digital innovations that are transforming the media and communications landscapes, and how can individuals and companies capitalise on them to create interesting and engaging content, messages and stories? Drawing from theories of media and communication, this module intends to introduce students to the professional uses of digital media, going beyond personal consumption to see how companies leverage on technology to engage with users and consumers. Students in this module will hear real-world perspectives in current innovations from industry practitioners.