Digital Communications and Integrated Media Modules

Year 1

Introduction to Collaborative Digital Media Production


This module immerses students in a hands-on, project-based approach to developing knowledge and skills in media production collaboration through crew-based media practice. Applied learning through engagement in hands-on practice with tools and techniques of contemporary media production is central to the module. Via flipped-classroom on-line mini-documentaries, industry ‘guest speakers’ will share about and demonstrate essential collaborative skills and roles in various areas of the rapidly transforming industry.

Historically and Globally Informed Digital Media Production


Beginning with a look back at the first early experiments with the principles of optics and concluding with contemporary practices of digital media production, this module draws references from around the globe to help students understand the historical and geographical roots behind the development of the medium. This is an applied learning project-based module in which students will develop understandings through replication of techniques in their collaborative projects. The module will require extensive lecture and media viewing outside of class hours.

Critical Thinking and Communicating


Critical Thinking and Communicating is a 4CR, 12-week, 48-hour module that aims to equip students with critical thinking skills to read and comprehend scientific texts, specific to their degree programmes, as well as foundational knowledge and skills in writing and presentation for academic success. It will incorporate critical thinking in a range of skill-based topics such reader-response writing, lab reports, design reports or proposals, writing literature reviews and delivering oral and poster presentations to choose from so that students may see the immediate relevance and applicability of the knowledge acquired. Students will be assessed through a total of 4 Continual Assessments (CAs) that will include group-based, take-home assignments as well as individual, in-class assignments. The module will also incorporate a class participation grade.

Research Methods for Media Content


Research is a core approach to solving problems and providing solutions in the digital communications industry – knowing the audience/client and appreciating content is key. This module seeks to build on the core principles of research and apprise students specifically on research methods of inquiry on media content, and the intricacies of interpreting sample data. Case studies will include social issues associated with the media and communications industry.This module focuses on teaching students research methods in evaluating and interpreting media content, such that students are able to produce a meaningful and cogent research report. As Applied Learning is integral in the delivery of this module, the students will be expected to conduct and experience actual data collection and/or work with authentic data sets. The module will consist of a series of seminars scaffolded to help students develop a robust research report. Students are expected to be prepared, by completing the readings diligently, for each session. The topics covered include the difference between from studying humans and media content, media content analysis and its purposes. Students’ progress and learning outcomes are assessed through individual and group assessments.

Digital and Visual Ethnography


In this advanced qualitative methods course, students will learn how to conduct ethnographic research using digitally enabled techniques. Derived from the field of Anthropology, “ethnography” is an increasingly popular approach to social science research in the creative industries. In this module, students will learn how to leverage on the techniques and tools of ethnography to research and develop understandings of their chosen subject (individual, community or industry).

Data Visualisation


This module covers the fundamentals of visualising quantitative data. Whilst data collection is becoming increasingly sophisticated, the ability to successfully translate that data into something usable and consumable remains elusive. Students will work with a wide variety of data – consumer, social, financial, medical and scientific. Students will also be exposed to the social and cultural circumstances surrounding such data.

Introduction to Interactive Media Design


Design is an increasingly important aspect of the communications message. While not primarily designers, communications professionals are an integral part of the design process. In this module students will learn the basics of interactive media design, including User Interface (UI)/User Experience (UX) Design for websites, apps and other interactive devices.Students will be introduced to a range of fundamental concepts and core basic technical skills for User Interface/User Experience Design, and the production of functional and aesthetically pleasing outcomes. With design aesthetics, facilitation for ease of use, clear and concise communication, functionality, and messaging as core production aims, students will engage in applied learning of design software to produce creative outputs for use across platforms.Drawing on course readings and the expertise and experience of industry professionals, students will learn to articulate and communicate concepts of UI/UX design clearly and concisely with stakeholders.

Public Service/Educational Media Production


This project-based applied learning module engages students in the study of behavioural change and learning through the use of digital media. Students will explore successful educational media programming and behaviour change campaigns from around the globe as they collaborate in teams to develop educational public service messages for a local or international non-governmental organisation.

Introduction to Design Innovation


This module aims to train students in the area of applying design innovation and user-based innovation. Students will be applying the principles and mindset of being human-centered to understand key challenges of a certain real-world problem. Throughout the module, the students will explore the application of innovation in different fields and sectors. It will also allow students to learn about the synthesis of ideas and solutions through collaborative approaches. This module will introduce students the other fields and problem-solving techniques. The module is a pre-requisite for Interdisciplinary Design Innovation (UDE2001) in which the theories and frameworks will be applied in.

Year 2

Integrated Work Study Programme (Career Skills)


The Integrated Work Study Programme (IWSP) is an integral and compulsory applied learning component, which provides students with the opportunity to integrate what they have learnt in the classroom with what is practised in the real world, and vice versa. It comprises two integrative parts: i) work and ii) study. The work component refers to a work attachment that students undergo in various organisations, whereas the study component refers to the integration of knowledge and practice, as well as the development and the application of innovation skills. The study component also includes the ongoing development of career skills. The IWSP is a key learning platform that contributes to the inculcation of the SIT-DNA in every student.

The IWSP consists of 2 parts:
1)    IWSP (Career Skills)
2)    IWSP (Work Attachment)
IWSP (Career Skills) is a prerequisite requirement for IWSP (Work Attachment). Students must complete and pass IWSP (Career Skills) before they are allowed to embark on IWSP application for the work attachment.

IWSP (Career Skills)
Students are required to complete a set of five blended “Career Readiness Micro-Modules”. They serve to impart complementary skills to prepare students in navigating the IWSP application and the workplace - to have a growth mindset and be self-directed in their career development. The micro-modules include: Zoom workshops, e-learning materials and assessment tasks that students are required to complete.