Air Transport Management Modules

Year 2

Business Continuity Management


This module provides an introduction to a simple safety risk management system (SRMS) and process that includes reporting systems, hazard identification, risk assessment and mitigation, risk severity, risk likelihood, risk tolerability and hazard log.  The SRMS will be based on ICAO Standards and Recommended Practices.  The students will be equipped with the skills required to develop, implement, manage and assess a basic SRMS.

Airline Business Fundamentals


The students will be introduced to the concepts and practices related to the airline business, which include the basics of airline route structure and system, airline products, the structure of airlines cost and air cargo business.  The functions and influences of airline alliances and overbooking on airlines business and operations will also be discussed. The students will compare the differences between legacy airlines and low-cost airlines models.  The students will also discover the current technologies that are applying to the airline operations in this module.  

Airport Operations and Management


The module will introduce the airport stakeholders and illustrate their inter-relationship to the students.  The students will learn the knowledge of airport operations in both airside and landside.  The airside includes ground handling in the apron and basic of airspace.  The landside will focus on the passenger terminal facilities and how the passenger experience and airport service quality will be enhanced.  The major source of non-aeronautical income and the provision of commercial facilities will be discussed while the students will also learn ways to evaluate the economic performance of an airport.  The module will also introduce the concept of capacity while the students need to apply strategies to handle airport peaks and delay.  The business continuity plan for uncertainties and disruptions situation will also be covered.  A macro perspective of the economic, political and social role of airports will also be discussed in this module.

Applied Research Methods


This module aims to let students grasp the language of research and get armed with a collection of research methodologies. Students will learn about the knowledge and skills required to design and implement research projects, both qualitative and quantitative. They will also acquire the competency of analysing and presenting research outcomes in a coherent and value-adding manner.  Concepts and skills will be developed through the use of civil aviation-related scenarios as well as academic materials.  By virtue of the nature of the subject matter, in-course assessments will be used throughout to evaluate students’ intellectual understanding and pragmatic application of theories. 

Aircraft Performance


The aim of this module is to introduce to students the flight environment and the aerodynamics of the aircraft.  Basic propulsion characteristics for jet and propeller propelled aircraft will be compared.  Aircraft point-mass equations will be introduced for the analysis of steady cruise and climb performance, range and endurance and take-off and landing performance.

Airline Marketing


The module will introduce the air passenger markets and market segmentation methods in the airline industry. The students will have a chance to examine the marketing environment of airlines by conducting PESTEL (political, economic, social, technology, environment and legal) analysis.  The student will also examine how airlines apply the 4Ps (product, price, place and promotion) to their marketing mix strategies. This module will also cover the latest issues related to digital marketing, brand building and customer relationship marketing in the airline industry.

Aircraft Maintenance Management


This module aims to provide students with integrated coverage of airline management, aircraft maintenance fundamentals, aviation safety, and the systematic planning and development of successful maintenance programs. Students will also learn about the knowledge and skills required to establish and run an efficient, reliable, and cost-effective aircraft maintenance program.

Airline Finance


The module provides students with an essential understanding of the role of finance in an airline. It is delivered in 2 integrated sections. First, students will be exposed to the basic accounting principles and the concept of financial reporting. The module aims to impart the skill of assessing the financial performance of an airline company rather than preparing financial statements. The second part of the module provides the students with the skill of handling the day-to-day finances of an airline company such as budgeting, cash flow in operations, investing and financing.

Airline Operations


This module covers the concepts of airlines operations on the ground that will prepare the aircraft for departure.  The topics include flight, crew and ground staff scheduling; airlines ground operations at the airports and the strategies to handle uncertainties and disruptions on the ground, operational preparation and arrangement for inflight services, ground, base and line maintenance.  The student will also discover the current technologies in airlines operations.

Career and Professional Development


This module consists of two parts. In the first part of the module, students explore how effective interpersonal and intercultural communication can impact individual, departmental and organizational success within the civil aviation workplace. They also learn strategies and techniques appropriate for purposeful networking and relationship-building with colleagues from different levels within the civil aviation organizations.  The second part prepares the students to apply for their first IWSP position. Specifically, this part of the course provides the students with the experience of going through the entire process of job search, from submitting their job application letter and resume, to attending a mock job interview session.  The knowledge and skills, acquired by the students through this module and the IWSP, would form a valuable source for them to draw from as they look for their first full-time job upon graduation and as they plan their career.