Introduction to Tourism Industry

The course will introduce students to the role of tourism as an integrated system and various segments which comprise the tourism industry including transportation, travel, destination, visitor attraction, leisure, recreation, cruise and public sector entities. The operation and management practices of private and public sectors, as well as their challenges, will also be discussed. In addition, the course will include the discussion of tourism demand and supply as well as how the tourism demand and supply can be brought together. The importance of information communication technology and its application to the tourism industry will also be included. The course will show the relationship and synergy among the industry segments and examine the industry as a whole to create a total tourist experience.