Hospitality Business Modules

Year 1

Introduction to Tourism Industry

BHB1001

The course will introduce students to the role of tourism as an integrated system and various segments which comprise the tourism industry including transportation, travel, destination, visitor attraction, leisure, recreation, cruise and public sector entities. The operation and management practices of private and public sectors, as well as their challenges, will also be discussed. In addition, the course will include the discussion of tourism demand and supply as well as how the tourism demand and supply can be brought together. The importance of information communication technology and its application to the tourism industry will also be included. The course will show the relationship and synergy among the industry segments and examine the industry as a whole to create a total tourist experience.


Principles of Marketing

BHB1002

This module will provide students with the marketing principles that are widely applicable. Besides the marketing mix (product, price, place, promotion), the creation of experience will be highlighted as it is a key component of the hospitality sector’s strategy. Students will also be introduced to the topic of ethical marketing so that they can have more awareness of the right and the wrong, even in a commercial setting.


Organisational Behaviour and Management

BHB1003

This is an interdisciplinary field that includes elements from sociology, psychology, communication and leadership. Students will learn about the interdependent levels of human behaviours (as individuals, workgroups and macro-level organisation). They will get to comprehend how various parties interact in workplaces that operate amid increasing diversity, information technology and globalisation.  


Economics

BHB1004

Introduction to Economics is an introductory economics unit covering key principles of both microeconomics and macroeconomics. Microeconomics requires an understanding of the behaviour of consumers, producers and markets, whilst macroeconomics studies the whole economy. An overall understanding of basic economic concepts (such as ‘what drives consumption’ and ‘business cycle’) will enable the student to determine the economic situation and its impact on the hospitality industry.


Statistics

BHB1005

This module will equip students with the essentials of statistics, which can be divided into descriptive statistics and inferential statistics. The first half of the module will start with descriptive statistics which deal with collecting, summarizing, and processing data to transform it into information. Next, the theory of probability will be introduced which forms the basis for inferential statistics. The second half of the module will then continue with inferential statistics which deal with making estimations and decisions based on the information obtained from sample data. To summarize, the topics covered include descriptive statistics, probability theory and distributions, sampling distributions, inferential statistics and regression analysis.


Fundamentals of Hospitality Business

BHB1006

This module aims to enable a holistic understanding of Singapore’s multi-faceted hospitality industry, an important contributor to the country’s economy. It will provide an overview of the three key sectors of hotels & integrated resorts, F&B services and MICE by covering the structure of each and their respective stakeholders. Past and current events and trends will also be discussed to facilitate an understanding of how hospitality businesses have evolved as well as how they might continue to change. The importance of information technology to hospitality businesses will be highlighted in addition to their social, cultural and environmental impacts.


Service Quality Management

BHB1007

The module will give students a broad understanding of the concepts and methods of forming service standards, improving operational processes and setting performance measures. In addition, students will gain insights on how successful companies formulate and execute service recovery systems, measure customer satisfaction as well as build a service culture.  


Hospitality Business Law

BHB1008

The course provides the necessary knowledge to students to understand the legal framework and environment within which they operate the hospitality business. The features of the course include common law and the importance and relevance of torts, introduction, understanding and enforcement of contracts affecting hospitality development and operations, legal aspects of the different organizational formats, with an emphasis on agency issues and franchising format, a review of the laws and regulations affecting the operation of hospitality businesses, understanding risk alleviation and insurance programs, legal aspects of managing hospitality enterprises as they relate to employees, guests, suppliers, and physical facilities. After the course, students will have a clear understanding of their rights and responsibilities as a hospitality owner, manager and operator.


Financial and Managerial Accounting

BHB1009

This module provides comprehensive applications of accounting principles to the hospitality industry. It examines the basic accounting processes of recording, classifying, and summarizing business transactions and provides students with both a conceptual understanding and practical use of internal accounting information. In the module, financial reports will be examined by using various analysis tools including ratio analysis and cost-volume-profit analysis to evaluate current/past and project future operations. The purpose of this module is to help students understand financial accounting fundamentals.


Career and Professional Development 1

BHB1802

This is the first of two compulsory value-added modules, both of which aims to develop the soft skills required of Hospitality Business undergraduates. Firstly, career-related topics with a primary focus on securing employment will be covered. These include career planning, job search, resume writing and interview skills. Secondly, academic writing will also be covered. Communication is a core competency for Hospitality Business undergraduates. CPD I aims to help them to develop writing skills so that they will be able to cope with the writing demands in their academic modules. A student-centred approach will be adopted to encourage independent and collaborative learning as students engage in peer review and tutor-student conferencing. They will learn the essentials of academic writing in general, and particularly in writing a problem-solution essay.