Media and Communications Theory 1

Theories of communication(s) and media provide a foundational knowledge base for students majoring in Digital Communications and Integrated Media. This module aims to introduce students to many well-known theories. Along the way, relevant media concepts will also be introduced. Through the learning of a curated set of theories and concepts, students will gain deeper and more holistic, nuanced and critical understanding of how ‘communication’ and ‘media’ work. Students will attain the necessary experience to become critical thinkers and skilful practitioners.The module will supplement theoretical discussions with examples and case studies, from both local and global settings, so that students will know how to apply the theoretical knowledge that they have gained in a practical manner, in line with the applied learning philosophy. Students are expected to prepare for their lessons by completing the readings and/or doing online research and group discussions. The topics covered include persuasive communication, media effects, information flows, active audiences, relational & group communications, organisational communications, public relations and communications & media industries. Students’ progress and learning outcomes are assessed through individual and group assessments.