Introduction to Research Methods

Research is a core approach to solving problems and providing solutions in the digital communications industry – knowing the audience/client and appreciating content is key. This module seeks to introduce students to the core principles of research and apprise students of quantitative and qualitative methods that will provide a foundation for the rest of the degree. Case studies will include social issues associated with the media and communications industry.This module focuses on teaching students foundational research principles and methods such that students are able to develop relevant and cogent research plans. As Applied Learning is integral in the delivery of this module, the module will consist of a series of seminars scaffolded to help students write an annotated bibliography, and robust research proposals. Students are expected to be prepared, by completing the readings diligently, for each session. The topics covered include the principles of research, qualitative and quantitative methods of inquiry, sampling, research ethics, and development of an annotated bibliography, and research proposals. Students’ progress and learning outcomes are assessed through individual and group assessments.