Communication Design, BA (Hons)

Programme Overview
Never before has the communications arena had such fluidity for the realisation of student ideas and professional identity; whether it be simple or complex, witty or profound - Communication Design is a platform for the thinking of tomorrow.

Digital technology has provided a multimedia, multi-layered set of opportunities for Graphic Design, Illustration and Photography. Students now incorporate the traditional skills of drawing, printing, photography and other graphic processes with video, sound, animation and other aspects of moving image and multimedia. Students are no longer defined by their specialism, but through their creative interpretations and articulation of the brief.

In order for a student to develop a vision of the future, they need an understanding of the past. Each area within Communication Design encourages a critical engagement with historic and contemporary practice, relating social cultural and political contexts. Learning is supported by a weekly series of professional practice lectures, in which some of the most respected designers in Europe visit the School and meet our students.

Staff are active in research within the graphics industry through consultancy and freelance design.

There are three distinct specialisms in Communication Design at the GSA:

  • Graphic Design
  • Illustration
  • Photography

 

Each of the specialisms encourages students to develop an inventive and critical approach to solving communication design problems.

Our graduates work across the world in Design agencies and international companies including Pentagram, Graphic Thought Facility, Esquire, Lust, O-SB, Weiden + Kennedy, Lewis Moberly, Williams and Phoa, BBC, Stand, ISO, or in freelance practice, working in publishing, editorial, film and TV.

All GSA degree programmes are validated by University of Glasgow, a member of the prestigious Russell Group of leading UK research universities and a founder member of Universitas 21, an international grouping of universities dedicated to setting worldwide standards for higher education.

Eligibility and Exemption

Full-time creative diploma holders with an interest in contemporary design are welcome to apply. All other diploma holders may also be considered based on the aesthetic sensibility and technical ability demonstrated in their design portfolios.

Study Trip

All students will have to complete a 4-week attachment at the home campus of Glasgow School of the Arts in the UK.  Students will experience life as a GSA student in Glasgow and be taken through a series of lectures and a credit-bearing studio design project, which is aimed at enhancing the students’ critical awareness and practical capabilities in design thinking and production.  The immersion experience, inclusive of visits to key cultural sites and institutions in the city of Glasgow will help students acquire a critical understanding of the global practice of design. 

The estimated cost of the overseas immersion programme ranges from S$4,500 to S$5,500.

Note: Estimated costs are dependent on prevailing currency exchange rates and flight ticket prices.

MODULE SYNOPSIS

Stage 3
UCMS301 Communication Design Studio 3

Course Aims:

  • To engage with deep learning in the context of the students chosen subject specialism 
  • To develop a subject specialist understanding of a Communication Design area 
  • To develop skills in relation to the subject specialism 
  • To develop formal presentation skills
UXDE303 Design Domain 3

Course Aims:

To consolidate awareness of design outwith specialist disciplinary areas, and highlight the relationship between specialist subject areas, other design disciplines, and other bodies of knowledge.

USIT306 FoCI 3 Approaches to Research in Art and Design Criticism

Course Aims:

This course will provide students with comprehensive tuition in research methods and practices, with an emphasis on the types of source materials which will be employed in the preparation of the Honours Year submission. The course will cover research methods in theory, social sciences, art and design history and anthropology and will expose students to new strategies of research, such as action research and auto ethnography.

Aims 

  • To develop students’ knowledge of research methods and strategies of critical inquiry 
  • To encourage an active engagement with source materials according to individual research interests 
  • To analyse case studies previously adopted with new methods in the pursuit of new meanings 
  • To equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice 
  • To further develop the core skills required to formally present debate and discussion in critical, historical and cultural studies
USIT305 FoCI 3 Contexts of Critical Inquiry in Art and Design: Situation, Relation, Research

Course Aims:

This course centres on a shared discussion of core philosophical, political, sociological and ethical concepts which are relevant across a range of art, design and academic disciplines and which inform our understanding of both historical and contemporary cultural practices. Through a choice of electives, the course aims to situate a growing sense of the student’s agency as an artist or designer within this shared discussion to emphasise the interconnectedness of cultural practice.

Overseas Immersion Project

Course Aims:

Using Glasgow and Singapore as central case studies, this course continues work done throughout Level Three in GSA Singapore in considering the urban and local contexts for the practice and study of design, and for the understanding of contemporary cultural considerations. This core course aims to further students’ knowledge and critical understanding of the global practice of design by academic project during an extended visit to The Glasgow School of Art as host institution. The Course will also allow dialogue to take place between GSA and GSA Singapore students who are studying at the same Level to consider how project briefs and learning outcomes may be positively re-interpreted according to local historical, social, cultural and economic conditions. Overall, the course will continue to enhance students’ critical awareness and practical capabilities in the deployment of design thinking and the production.

Stage 4
UCMS404 Communication Design - Studio 4 (EE/CR/CJ)

Course Aims:

  • To demonstrate the ability to undertake a sustained period of independent self directed study at the threshold of professional practice 
  • To confidently apply appropriate design methods, materials processes and technologies through independent self directed study in Communication Design 
  • To offer insights and specialist interpretations and solutions to matters raised by individual Communication Design interests
USIT405 FoCI 4 Extended Essay

This course comprises the Honours Year submission to FoCI. The Extended Essay is due at the end of Term 1, and represents a substantive piece of critical inquiry and research commensurate with this level of study.

Aims 

  • To encourage an active engagement with source materials according to individual research interests and contemporary contexts 
  • To advance students’ confidence in taking critical control of their chosen topics 
  • To equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice 
  • To further develop the core skills required to formally present debate and discussion in critical, historical and cultural studies
USIT405 FoCI 4 Curatorial Rationale

Course Aims:

This course comprises the Honours Year submission to FoCI. The Curatorial Rationale is due at the end of Term 1, and represents a substantive piece of critical inquiry and research commensurate with this level of study.

Aims 

  • To encourage an active engagement with source materials according to individual research interests and contemporary contexts 
  • To advance students’ confidence in taking critical control of their chosen topics 
  • To equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice 
  • To further develop the core skills required to formally present debate and discussion in critical, historical and cultural studies
USIT405 FoCI 4 Critical Journal

Course Aims:

This course comprises the Honours Year submission to FoCI. The Critical Journal is due in Term 2, and represents a substantive piece of critical inquiry and research commensurate with this level of study.

Aims 

  • To encourage an active engagement with source materials according to individual research interests and contemporary contexts 
  • To advance students’ confidence in taking critical control of their chosen topics 
  • To equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice 
  • To further develop the core skills required to formally present debate and discussion in critical, historical and cultural studies
UCMS403 Communication Design - Studio 4

Course Aims:

  • To demonstrate the ability to undertake a sustained period of independent self directed study at the threshold of professional practice 
  • To confidently apply appropriate design methods, materials processes and technologies through independent self directed study in Communication Design 
  • To offer insights and specialist interpretations and solutions to matters raised by individual Communication Design interests
USIT408 FoCI 4 Dissertation

Course Aims:

This course comprises the Honours Year submission to FoCI. The Dissertation is due into Term 2, and represents a substantive piece of critical inquiry and research commensurate with this level of study.

Aims 

  • To encourage an active engagement with source materials according to individual research interests and contemporary contexts 
  • To advance students’ confidence in taking critical control of their chosen topics 
  • To equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice 
  • To further develop the core skills required to formally present debate and discussion in critical, historical and cultural studies
USIT408 FoCI 4 Extended Critical Journal

Course Aims:

To encourage an active engagement with source materials according to individual research interests and contemporary contexts; to advance students’ confidence in taking critical control of their chosen topics; to equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice; to further develop the core skills required to formarlly present debate and discussion in critical, historical and cultural studies.

Campus Location
SIT@TP Building
SIT@TP Building

Temasek Polytechnic
Blk 29B Tampines Ave 1, Singapore 528694