About Course
This course is designed to give learners a comprehensive and practical introduction to Generative AI, with a focus on how it can be meaningfully applied in real-world work contexts.
Learners will gain a clear understanding of how GenAI technologies, especially Large Language Models like ChatGPT, work, what they can and cannot do, and how to interact with them effectively through prompting.
Through a mix of guided discussions, hands-on exercises, and use case design, learners will explore applications across text, image, video, and marketing domains. By the end of the course, learners will be equipped not only with foundational AI literacy but also with practical strategies to supercharge their workflows, enhance creativity, and unlock new value in their roles and organisations.
Skills you’ll gain
AI and Machine Learning
Who Should Attend
Senior managers in digital and non-digital functions looking for a holistic digital transformation strategy for their organisation
Middle managers in digital and non-digital functions looking to develop cross-functional skills and capabilities needed for career advancement
IT professionals looking to broaden their knowledge by learning the business elements of digital
Learning Outcomes
By the end of the course, learners will be able to:
- Understand what Generative AI is, how it differs from traditional AI, and how Large Language Models such as ChatGPT are being applied across industries including education, marketing, and operations.
- Craft effective prompts and apply structured prompting techniques to generate relevant, accurate, and consistent outputs from Large Language Models.
- Build a simple functional chatbot using no-code or low-code tools and apply it to automate everyday tasks or customer interactions.
- Identify business challenges and workflow gaps that GenAI can address, and develop a viable GenAI use case mapped to real organisational needs.
- Generate images and videos using tools such as DALL·E and RunwayML, and evaluate ethical considerations and risks associated with synthetic media generation.
- Apply GenAI tools to ideate, draft, and refine marketing content, and assess the effectiveness and tone of AI-generated materials.
- Collaboratively design and present a GenAI solution, and independently apply GenAI tools to solve a domain-specific task while critically reflecting on GenAI's value, accuracy, and fit for purpose.
Teaching Team
Soh Cheng Lock, Donny
Associate Professor / Prog Leader, Infocomm Technology, Singapore Institute of Technology
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Course Details
Schedule
| Course RunS | Dates | Time |
|---|---|---|
| February 2026 | 26 – 27 Feb 2026 | 9:00 am – 6:00 pm |
| March 2026 | 19 – 20 Mar 2026 | 9:00 am – 6:00 pm |
Certificate and Assessment
A Certificate of Attainment will be issued to participants who:
- Attend at least 75% of the course
- Undertake and pass non-credit bearing assessment during the course
Participants who meet the attendance requirement but do not pass the assessment will receive a Certificate of Participation.
Fee Structure
The full fee for this course is S$2,180.00.
| Funding Category | Eligible Funding | Course Fees Payable After Funding |
|---|---|---|
| Singapore Citizen (Below 40) | 70% | S$654.00 |
| Singapore Citizen (40 & Above) Funded under SkillsFuture Mid-Career Enhanced Subsidy (MCES) | 90% | S$254.00 |
| Singapore PR / LTVP+ Holder | 70% | S$654.00 |
| Non-Singapore Citizen | Not Eligible | S$2,180.00 |
Note: All fees above include GST. GST applies to individuals and Singapore-registered companies.
For Organisations
Interested in this course for your business or team?
Tailored to your organisation's specific training needs, we can help you design and develop custom courses to grow key talent and build specialist expertise to meet the future demands of work.
Course Runs
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