About Course
As organisations place greater focus on sustainable revenue growth through customer retention and account expansion, the demand for Customer Success professionals who can strengthen customer loyalty and drive solution adoption continues to rise.
This programme is designed for individuals who want to deepen value creation with clients and business accounts through modern relationship management and data informed strategies.
Learners will gain practical competencies in data driven account management, demand generation, and customer centric practices, supported by real examples across both B2B and B2C contexts. The programme also helps participants build teamwork, critical thinking, and communication skills essential for shaping effective customer engagement strategies.
Learners will also be developed and assessed in areas including their teamwork, critical thinking and communication skills when they are developing the overall customer engagement strategy.
For the capstone project, participants will work on real case scenarios to reimagine customer engagement and retention strategies, and to develop actionable plans for implementation.
Learners will also have opportunities to network and gain insights from experienced industry practitioners throughout the programme.
Skills you’ll gain
Business Management
Career Growth and Transition
Leadership and Communication
Who Should Attend
This programme is ideal for client facing professionals seeking to enhance their capabilities, as well as mid career switchers aiming to transition into modern, technology enabled account management or customer success roles in both SMEs and multinational organisations.
It is suitable for individuals aspiring to move into roles such as:
- Account Manager
- Sales or Business Development Executive
- Customer Renewals Specialist
- Sales Operations Specialist
- Customer Support Specialist
- Partnerships and Alliances Executive
- Client Engagement or Customer Success Professional
Prerequisites
Applicants should have:
- A minimum of a Diploma qualification
- Strong written and verbal English communication skills
- Strong logical thinking abilities, and the confidence to influence and communicate effectively with diverse workplace stakeholders
Learning Outcomes
Module 1: Strategic Customer Engagement & Revenue Optimisation
- Define Ideal Customer Profiles (ICP), map customer personas, and design effective onboarding strategies.
- Develop data analytics skills for identifying engagement gaps, growth opportunities, and churn risks.
- Demonstrate how content marketing and reporting frameworks drive customer engagement, retention, and business growth.
Module 2: Relationship-Led Growth: CRM, Loyalty & Strategic Collaboration
- Develop self-awareness through self-profiling and strengths identification, enabling personalised customer engagement styles.
- Leverage CRM systems to manage and optimise customer relationships for loyalty and advocacy.
- Design loyalty programmes and collaborating cross-functionally to deliver tailored solutions strategically.
Module 3: Customer Success Capstone Project using GenAI Tools and Strategic Techniques
- Elevate communication and solution-selling skills for managing customer interactions, including objection handling and negotiation.
- Apply Generative AI tools to enhance content creation, automate support workflows, and elevate customer engagement.
- Create a strategic 90-day customer success plan that integrates communication, AI tools, and engagement strategies.
Kalra Gurpal Singh
(Lead Trainer) Customer Success Adviser
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Chen Pinzhang
(Co-Trainer) Account Manager, Salesforce
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Justin Tit
(Co-Trainer) Team Lead and Principal Customer Onboarding Specialist, HubSpot
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Steven Pang
(Co-Trainer) Startup Co-Founder
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Vernon Neo
(Co-Trainer) Influence Director, APAC, Ogilvy
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Course Details
Schedule
| Course Run | DateS | Topics and Delivery |
|---|---|---|
| May 2026 | 11 May — 15 Aug 2026 | In-person classroom facilitated sessions |
| Asynchronous E-Learning | ||
| In-person assessment | ||
| Assignments and project work, self-learning | ||
| Capstone project presentation |
Learning Hours
Total: 300 hours
- Synchronous Learning: 132 hours
- Asynchronous E-Learning: 148 hours
- Assessment: 20 hours
Certificate and Assessment
A Certificate of Participation will be issued to participants who
- Attend at least 75% of the course
- Undertake and pass non-credit bearing assessment during the course
Participants who meet the attendance requirement but do not pass the assessment will receive a Certificate of Participation.
Fee Structure
The full fee for this course is $14,170.00
| Funding Category | Eligible Funding | Course Fees Payable After Funding |
|---|---|---|
| Singapore Citizen (Below 40) | 70% | S$4,251.00 |
| Singapore Citizen (Above 40) Funded under SkillsFuture Mid-Career Enhanced Subsidy (MCES) | 90% | S$1,651.00 |
| Singapore Citizen who meets the additional course fee funding support criteria* | 95% | S$1,001.00 |
| Singapore PR / LTVP+ Holder | 70% | S$4,251.00 |
| Non-Singapore Citizen | Not Eligible | $14,170.00 |
Note:
- All fees above include GST. GST applies to individuals and Singapore-registered companies.
Additional Course Fee Funding Support Criteria
To be eligible for 95% additional course fee funding support, applicants must be a Singapore Citizen and meet one of the following criteria:
- Long-term unemployed individual (unemployed for six months or more); or
- Person with disabilities; or
- Individual in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipient or Workfare Income Supplement (WIS) recipient. Additionally, they should not have received any other funding from government sources in respect of the actual grant disbursed for the programme
SkillsFuture Credit
Learners may use their SkillsFuture Credit and Additional SkillsFuture Credit (S$4,000 Mid-Career Support) to further offset out-of-pocket course fees.
SkillsFuture Mid-Career Training Allowance
Singapore Citizens, aged 40 and above, are eligible for Training Allowance amount of 50% of your average income over the latest available 12-month period, capped at $3,000 per month. Use the calculator to tabulate your Training Allowance.
Frequently Asked Questions
SCTP at SITLEARN
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Who is eligible for SCTP?
The SCTP is open to all Singapore Citizens and Permanent Residents, particularly mid-career individuals looking to transition to new sectors or job roles. Both employed and unemployed individuals are eligible.
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What is the duration of a SCTP at SITLEARN?
The duration of a SCTP at SITLEARN typically ranges from four to six months, depending on the specific programme and its requirements.
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Will the programme lead to job placements for me?
While our SCTP provides career advisory and employment facilitation services to help you in your job search, it does not guarantee job placements. You are encouraged to be proactive and open to job opportunities available.
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Will I need to have certain minimum academic qualifications to sign up for the SCTP?
Minimum academic qualifications may be required for some SCTPs. You will be assessed by our SITLEARN admission and review committee on your suitability for our programme prior to enrolment.
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Can I take up another course under the SCTP if I have not managed to find a job after completing a course?
Yes, you can take up another SCTP if you have not managed to find a job after completing a course. However, your suitability for the new course will be assessed by SITLEARN admission and review committee.
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Do I need to pay the full amount of course fees first then receive SkillsFuture Funding after?
No, you do not need to pay the full amount of course fees upfront. Different tier of SkillsFuture Funding is applied directly to the course fees, reducing the amount you need to pay out-of-pocket.
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Can I use my SkillsFuture Credit and additional SkillsFuture Credit (Mid-Career Support) to offset the out-of-pocket course fees payable?
Yes, you can use your SkillsFuture Credit and additional SkillsFuture Credit (Mid-Career Support) to offset the out-of-pocket course fees payable for SCTP.
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Can I attend 2 SCTP programmes concurrently?
No. You cannot enrol in two SCTP programmes at the same time, whether full-time or part-time, if they overlap. You must complete one SCTP before starting another.
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Can I re-attend the same SCTP programme that I have completed previously?
No. You cannot re-attend the same SCTP programme you have completed previously.
SkillsFuture Course Funding Support
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How do I know if I qualify for SkillsFuture Course Fees Funding Support?
Singapore Citizens, Permanent Residents and LTVP+ holders are eligible for SkillsFuture Course Fees Funding Support on SkillsFuture supported courses.
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If I fail the programme or drop out, what will happen to the funding I’ve received?
If you fail the programme or drop out without a valid reason, you may be required to refund the course fee subsidy you received. Trainees are encouraged to complete all modules and pass the assessments to fully benefit from the programme and retain the funding support.
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What if I turn 40 years old in the middle of the programme?
If you turn 40 years old during the programme, you will become eligible for the Mid-Career Enhanced Subsidy from the month you turn 40. This subsidy can cover up to 90% of programme fees.
SkillsFuture Mid-Career Training Allowance (TA)
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Who is eligible for SkillsFuture Mid-Career Training Allowance?
Singapore Citizens aged 40 years old and above are eligible for SkillsFuture Mid-Career Training Allowance when they enrol into full-time TA Eligible SCTPs.
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When do I apply for SkillsFuture Mid-Career Training Allowance?
You can submit your Training Allowance application up to three (3) months before the programme start date.
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Can I be employed and still be eligible for the SkillsFuture Mid-Career Training Allowance when enrolling into a full-time SCTP?
You can be employed and still apply for the Training Allowance for an eligible full-time training programme. Individuals must meet the full-time training intensity and programme requirements each month in order to receive the monthly payout.
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How do I know how many months of SkillsFuture Mid-Career Training Allowance payout I will receive for the application?
The maximum eligible period in the application refers to the maximum number of months you can receive for the Training Allowance. The actual number of months you will receive for the Training Allowance depends on the actual course duration and fulfilment of the training requirements each month.
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How is my monthly TA computed?
It is computed based on the latest available 12 months of income data from Government records (E.g CPF Board, IRAS) as of course start date.
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What if my course has been deferred or cancelled?
Your TA application will be cancelled, and you will need to re-submit a TA application where your SCTP enrolment will be treated as a new SCTP enrolment.
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What are the programme requirements I need to fulfil in order to receive the monthly training allowances?
You will need to fulfil a minimum of 75% attendance of trainer led sessions for each of the training month of the programme.
Career Coaching for Your Success
Meet Joe Leong: Your Career Coach
Navigating a career transition can feel overwhelming, but you don’t have to do it alone. Joe Leong, an experienced and dedicated career coach, is here to guide you every step of the way. With a strong background in career development and a passion for empowering mid-career professionals, Joe has helped countless individuals identify their strengths, refine their goals, and successfully pivot into new opportunities.
As part of your SCTP journey with SITLEARN, Joe and his team will work closely with you to:
- Clarify your career objectives and align them with the right programme.
- Provide personalised coaching to help you build confidence and stay on track.
- Equip you with strategies and tools to make informed decisions and achieve your goals.
Your success is our priority—and you’ll have the support you need to take the next step in your career with confidence.
About SITLEARN
SITLEARN is the lifelong learning division of the Singapore Institute of Technology, Singapore's first University of Applied Learning. SITLEARN is dedicated to providing high-quality, industry-relevant training and education to professionals and mid-career individuals. Through its innovative Applied Learning approach, SITLEARN equips learners with practical skills and knowledge that are directly applicable in the workplace, helping them stay competitive in the evolving job market.
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