About Course

This comprehensive module equips learners with the essential skills to conduct in-depth consumer market research and analysis for the development and management of successful digital products. 

Learners will learn to identify target audiences, understand their needs and behaviours, and leverage data-driven insights to inform product strategy and decision-making.

This is the second of six modules in the (SCTP) Digital Product Management Programme.

Skills you’ll gain
Business Management
Project Management
Career Growth and Transition

Learning Outcomes

Module 2: Consumer Market Research and Analysis

  • Apply market research techniques to define target markets and unveil customer needs and wants
  • Utilise competitive intelligence to analyse market trends, and craft a comprehensive market research plan
  • Translate quantitative and qualitative data into actionable insights to validate product concepts, and build compelling case for product development

Teaching Team

Jeffrey-Chai
Jeffrey Chai

Senior Product Manager, IBM Consulting Singapore

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Lim-Wei-Liang
Lim Wei Liang

Managing Director, ThinkX Global

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Ren-Sen-Ho
Ren Sen Ho

AI Product Manager, GovTech Singapore

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Course Details

DatesTimeTopics and Delivery
21, 23 & 28 Jul7:00 pm – 9:00 pmSynchronous e-Learning
19 Jul10:00 am – 3:00 pm 
(inclusive of 1 hour lunch)
Facilitated classroom training
26 Jul9:00 am – 4:00 pm 
(inclusive of 1 hour lunch)
30 Jul7:00 am – 10:00 pm 

Certificate and Assessment

A Certificate of Attainment will be issued to participants who:

  • Attend at least 75% of the course
  • Undertake and pass non-credit bearing assessment during the course

Participants who meet the attendance requirement but do not pass the assessment will receive a Certificate of Participation.

Course Runs

There are no upcoming course runs at the moment.

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