
About Course
This comprehensive module equips learners with the essential skills to conduct in-depth consumer market research and analysis for the development and management of successful digital products.
Learners will learn to identify target audiences, understand their needs and behaviours, and leverage data-driven insights to inform product strategy and decision-making.
This is the second of six modules in the (SCTP) Digital Product Management Programme.
Learning Outcomes
Module 2: Consumer Market Research and Analysis
- Apply market research techniques to define target markets and unveil customer needs and wants
- Utilise competitive intelligence to analyse market trends, and craft a comprehensive market research plan
- Translate quantitative and qualitative data into actionable insights to validate product concepts, and build compelling case for product development

Teaching Team

Jeffrey Chai
Senior Product Manager, IBM Consulting Singapore

Lim Wei Liang
Managing Director, ThinkX Global

Ren Sen Ho
AI Product Manager, GovTech Singapore
Course Details
Dates | Time | Topics and Delivery |
---|---|---|
21, 23 & 28 Jul | 7:00 pm – 9:00 pm | Synchronous e-Learning |
19 Jul | 10:00 am – 3:00 pm (inclusive of 1 hour lunch) | Facilitated classroom training |
26 Jul | 9:00 am – 4:00 pm (inclusive of 1 hour lunch) | |
30 Jul | 7:00 am – 10:00 pm |
Certificate and Assessment
A Certificate of Attainment will be issued to participants who:
- Attend at least 75% of the course
- Undertake and pass non-credit bearing assessment during the course
Participants who meet the attendance requirement but do not pass the assessment will receive a Certificate of Participation.
Course Runs
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