Perfecting External Communications
Gain essential skills in copywriting and visual design to create impactful e-newsletters and social media posts that engage audiences, elevate brand messaging, and drive communication success.
About Course
In today’s digital-first world, effective promotion hinges on the ability to combine compelling copy with striking visuals. Whether you're crafting e-newsletters or social media posts, the right blend of words and design can capture attention, build engagement, and drive meaningful results.
This course empowers learners with essential skills in persuasive copywriting and visual design to produce impactful digital content. Through hands-on practice, learners will develop the skill to write engaging narratives, apply proven content strategies, and use beginner-friendly design tools to create professional-grade e-newsletters and social media visuals.
By the end of the course, learners will have sharpened their writing and design abilities, gained confidence in using digital tools, and developed a strong foundation in visual storytelling—skills that support both career advancement and organisational communication goals.
This course is a collaboration with OFFSHOOTS ACADEMY by TUBER.
Skills you’ll gain
Leadership and Communication
Business Management
Who Should Attend
This course is ideal for professionals who are responsible for pitching, presenting, and communicating with stakeholders, including:
Social media managers
Event planners
Content marketers and strategists
Brand managers
Product managers
Public relations and media relations professionals
Marcomms and corporate communications managers
Professionals responsible for sales, marketing and publicity
Learning Outcomes
Day 1
- Examine the elements of effective e-newsletters
- Analyse the components of engaging LinkedIn posts
- Understand the fundamentals of persuasive copywriting
- Evaluate common narrative techniques and content strategies
- Apply acquired knowledge to generate persuasive copy for e-newsletters and LinkedIn posts
- Reflect on ways to refine written skills via instructor and peer feedback
Day 2
- Gain understanding of fundamental visual design principles
- Review common applications of design in e-newsletters and social media posts
- Analyse and discuss examples of effective vs ineffective designs
- Gain basic proficiency in beginner-friendly design tools
- Apply design techniques to execute eye-catching visuals and layout for e-newletters and social media posts
- Reflect on ways to improve aesthetics through instructor and peer feedback
Teaching Team
Han-Peng Ho
Director, Centre of Excellence for Social Good, Singapore University of Social Sciences
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Joseph Tey
Visual designer and instructor
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Course Details
Certificate and Assessment
A Certificate of Attainment will be issued to participants who:
- Attend at least 75% of the course
- Undertake and pass non-credit bearing assessment during the course
Participants who meet the attendance requirement but do not pass the assessment will receive a Certificate of Participation.
Fee Structure
The full fee for this course is S$3,270.00.
| Funding Category | Eligible Funding | Course Fees Payable After Funding |
|---|---|---|
| Singapore Citizen (Below 40) | 70% | S$981.00 |
| Singapore Citizen (Above 40) Funded under SkillsFuture Mid-Career Enhanced Subsidy (MCES) | 90% | S$381.00 |
| Singapore PR / LTVP+ Holder | 70% | S$981.00 |
| Non-Singapore Citizen | Not Eligible | S$3,270.00 |
Note:
- All fees above include GST. GST applies to individuals and Singapore-registered companies.
For Organisations
Interested in this course for your business or team?
Tailored to your organisation's specific training needs, we can help you design and develop custom courses to grow key talent and build specialist expertise to meet the future demands of work.
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