Effective Visual Communications
Master the art of visual storytelling using powerful design tools to craft compelling infographics, posters, and brochures that captivate audiences and strengthen your organisation’s brand identity
About Course
Effective visual communications uses purposeful design to convey messages clearly and persuasively, playing a critical role in engaging audiences and building strong brand identities.
This course equips learners with practical skills in visual storytelling and design, guiding them through the creation of infographics, posters, and corporate brochures using accessible digital tools. Through hands-on activities, participants gain real-world experience in crafting visually compelling materials that resonate with their target audiences.
Its emphasis on storytelling in design empowers professionals to produce content that not only looks good but also communicates meaningfully. Whether you're enhancing internal communications or elevating your organisation’s public image, this course offers the tools and techniques to make your visuals work harder and smarter.”
This course is a collaboration with OFFSHOOTS ACADEMY by TUBER.
Skills you’ll gain
Leadership and Communication
Business Management
Who Should Attend
This course is ideal for professionals who regularly pitch ideas, present content, or communicate with stakeholders, and who seek to elevate their visual communication skills. It is especially relevant for:
Social media managers
Content marketers and strategists
Brand managers
Web developers
Entrepreneurs
Public relations and media relations professionals
Marketing communications (Marcomms) and corporate communications managers
Professionals responsible for using visual design to enhance the organisation's vision and thought leadership
Learning Outcomes
Day 1
- Examine common visual designs and infographics used across media
- Identify and analyse the strengths and weaknesses of real-world examples
- Consider the impact of strong versus weak designs on the audience
- Acquire a basic understanding of core visual design principles
- Learn to tell a story through visuals
- Understand the role of infographics in visual storytelling
- Practise creating visual stories and infographics using basic design tools
Day 2
- Recap visual design principles and storytelling techniques
- Identify the elements of an effective digital poster
- Identify the elements of an impactful company brochure
- Evaluate the effectiveness of visual storytelling in real-life examples
- Apply visual storytelling principles to design a digital poster
- Create infographics for use in a company brochure
- Reflect on ways to refine techniques and skills through instructor and peer feedback
Teaching Team
Joseph Tey
Visual designer and instructor
View profile
Course Details
Certificate and Assessment
A Certificate of Attainment will be issued to participants who:
- Attend at least 75% of the course
- Undertake and pass non-credit bearing assessment during the course
Participants who meet the attendance requirement but do not pass the assessment will receive a Certificate of Participation.
Fee Structure
The full fee for this course is S$3,270.00.
| Funding Category | Eligible Funding | Course Fees Payable After Funding |
|---|---|---|
| Singapore Citizen (Below 40) | 70% | S$981.00 |
| Singapore Citizen (Above 40) Funded under SkillsFuture Mid-Career Enhanced Subsidy (MCES) | 90% | S$381.00 |
| Singapore PR / LTVP+ Holder | 70% | S$981.00 |
| Non-Singapore Citizen | Not Eligible | S$3,270.00 |
Note:
- All fees above include GST. GST applies to individuals and Singapore-registered companies.
For Organisations
Interested in this course for your business or team?
Tailored to your organisation's specific training needs, we can help you design and develop custom courses to grow key talent and build specialist expertise to meet the future demands of work.
Course Runs
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