Course Overview

Domain
Business, Communication and Design
Format
Modular Certification Course
Short Course
Duration
3 days
Fee Subsidy
Up to 90% SF Funding

This 3-day module aims to help participants understand and re-evaluate what it takes to propose and manage the innovation process in a healthcare start-up. 

Participants will start out working in teams through the design thinking process – a stepwise approach for identifying opportunities in healthcare innovation. They will then move on to explore strategies and techniques for guiding this process, working with industry practitioners in a living laboratory format with some hands-on practice. During the process, participants will also learn how to adapt to and operate in an innovation-centric organisation, especially start-ups.

The module will finish with an understanding of the framework to outline ways of translating the relevant portions of this approach back into participant’s organisation.

Who Should Attend

  • Anyone interested in the healthcare ecosystem
  • Managers of healthcare service quality and patient-centric initiatives
  • Professionals with work exposure to healthcare design, marketing, quality assurance, operations, collaborative partnership
  • Anyone starting their journey in innovation-centric organisations, like start-ups or those with start-up like agile innovation-driven culture
  • Anyone in the creative sector
  • Anyone seeking career development

What You Will Learn

  • Be comfortable with the nonlinear and iterative nature of value creation that drives healthcare
  • Take a customer/patient perspective and be even better at listening to customers/patients than selling to them
  • Systematically seek evidence that supports your ideas and tests your vision
  • Better understand the stakeholders, strategy, culture, structure, system, and processes
  • Better navigate between the strategic and the tactical

Teaching Team

Xue Lishan
Xue Lishan

Associate Professor, Business, Communication and Design, Singapore Institute of Technology

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Mandar Gori
Mandar Gori

Chief Business Officer, Chief Marketing Officer, AWAK Technologies

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Prusothman Sina Raja
Prusothman Sina Raja

Co-founder and CEO, twoplus Fertility

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Tan Hwee Ee
Tan Hwee Ee

Director/Principal Consultant, DH RegSys P/L

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Schedule

    Time Topic
    9:00 am to 6:00 pm Welcome and Registration
    Introduction
    Classifying Healthcare Innovation
    Tea Break
    • Starting Points
    • Understanding customers 
    • Making Choices
    Introduce Group Exercise
    Lunch
    Finding the Right Business Model
    Tea Break
    Prototyping Possibilities
    Designing in a Start-up
    Debrief and End of Day 1
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    Time Topic
    9:00 am to 6:00 pm Recap of Day 1
    Understanding the IP Landscape
    Tea Break
    Continue work on Hands-on Exercise
    Lunch
    Obtaining Regulatory Approval
    Tea Break
    Market Access & Stakeholders Analysis
    Bringing it all together (Complexity Science)
    Debrief and End of Day 2
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    Time Topic
    9:00 am to 6:00 pm Recap of Day 2
    Create Alignment & Raising Funds
    Tea Break
    • Measure & Monitor (Organisation Structure)
    • Improving Relentlessly (Handle Ambiguity)
    • Reinvent yourself constantly
    Lunch
    Adapting to start-up culture
    Continue work on Hands-on Exercise
    Tea Break
    Presentation of Exercise - Course Evaluation
    End of Day 3
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    Certificate and Assessment

    A Certificate of Participation will be issued to participants who:

    • Attend 75% of the course
    • Undertake non-credit bearing assessment during the course

    A Certificate of Attainment for each module will be issued to participants who:

    • Attend at least 75% of each respective module; and
    • Participants who pass the Continuous Assessment

    Fee Structure

    The full fee for this course is S$2,943.00.

    Category After SF Funding
    Singapore Citizen (Below 40) S$882.90
    Singapore Citizen (40 & Above) S$342.90
    Singapore PR / LTVP+ Holder S$882.90
    Non-Singapore Citizen S$2,943.00 (No Funding)


    Note: All fees above include GST. GST applies to individuals and Singapore-registered companies.

    Course Runs

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    Learning Pathway

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    Earn a Postgraduate Certificate

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