SIT
Hospitality and Tourism Management
BBus (Hons), 3 years
Accountancy
Cage Marketing
Do factors such as weather, haze, waxing and waning of the moon influence customer booking? In response to this question by The Cage, a sports facilities provider and an industry collaborator, an SIT team conducted a strategic review to identify the customer segments and their booking behaviour using Data Analytics. They assisted The Cage management with data-driven customer insights and identified areas of improvement in The Cage’s value chain.
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