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Associate Professor

Zhaoping LIU

Associate Professor
Deputy Cluster Director
Co-Chairperson, Entrepreneurship Education Committee (EEC)
PhD in Hotel Administration, Cornell University, United States
Cluster:
Business, Communication and Design
Email
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SIT Appointments

  • Co-Chairperson, Entrepreneurship Education Committee (EEC)
    – Present
  • Deputy Cluster Director
    – Present
  • Associate Professor
    – Present
  • Programme Leader, Bachelor of Hospitality Business with Honours
    –
  • Assistant Professor
    –

Education

  • PhD in Hotel Administration
    Cornell University , United States
  • Master of Science in Recreation and Leisure Facilities and Services Administration
    East Carolina University , United States
  • Master of Economics in Tourism Economics
    Nankai University, China , China
  • Bachelor of Science in Information Science
    Nankai University, China , China

Achievements

  • Faculty/School Awards for Outstanding Performance/Achievement (Teaching) 2013- 2014, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
    –

Professional Memberships

  • China Cruise and Yacht Industry Association, Strategy Steering Committee Member
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Past Projects

  • Toward a Better Understanding of the Chinese Mindset in Cruise Tourism Development: A Conjoint Analysis of Chinese Travelers' Preferences for Cruising Attributes. Public Policy Research Funding Scheme. Co-I
    –

    463,025 HKD (Competitive and peer reviewed)

  • The Negative Effects of Group-buying Offers in Restaurant Industry: Evidences from Dianping.com.SHTM Departmental General Research Fund. PI
    –

    49,800 HKD (Peer reviewed)

  • Teaching Grant for Recipients of Teaching Award. PI
    –

    100,000 HKD

  • Enhancing Academic-practitioner Knowledge Networks: Institutional Mechanisms Initiated by Two Social Entrepreneurs. SHTM Seed Funding for New Staff. PI
    –

    97,464 HKD (Peer reviewed)

  • Travel and Tourism: China and the world-MOOC. SHTM of HK PolyU. Co-I
    –

    1,000,000 HKD

  • The Effects of Political Connections on Financial Performance of Hotel and Tourism Firms in China. SHTM Departmental General Research Fund. Co-I
    –

    42,500 HKD (Peer reviewed)

  • Enhancing Hong Kong’s Competitiveness as a Regional Cruise Hub from a Policy Perspective. Public Policy Research Funding Scheme. Co-Investigator
    –

    556,600HKD (Competitive and peer reviewed)

  • Toward a Better Understanding of the Chinese Mindset in Cruise Tourism Development: A Conjoint Analysis of Chinese Travelers’ Preferences for Cruising Attributes. Co-I
    –

    99,570 HKD. Internal grant for eligible PIs whose proposal rated 3.5 in GRF 2014/2015.

  • Hong Kong Tourism Board Exotic Cruise Ports Study (2013-2014). Project co-leader
    –

    399,450HKD (Competitive)

  • The youth tourism market of Hong Kong and Macau. Consulting project of Asia Tourism Exchange Center. Co-I
    –

    100,100 HKD

  • Who you know affects what you know? A social network analysis of knowledge transfer among board members of Hong Kong and China Cruise Associations (2012-2014). PI
    –

    Project No. A-PM07. 195,900 HKD. (Competitive and peer reviewed)

  • Identifying Effective Institutional Mechanisms Enhancing Academic-practitioner Knowledge Networks and Mode 2 Knowledge Production: A Fuzzy-set Qualitative Comparative Analysis (fsQCA) (Pilot study 2015-2016). PI. 99,893HKD. Internal grant for eligible PIs
    –

    99,893HKD Internal grant for eligible PIs

  • Structures, effects and development of entrepreneurs’ networks in a transition economy (2009-2012). Co-I
    –

    Project No. 1-ZV2F. 353,400 HKD. (Competitive and peer reviewed)

  • School of Hotel Administration, Cornell University, doctoral student research funding (2008-2011). PI
    –

    6,000 USD. (Non-competitive)

  • Center for Hospitality Research, Cornell University, doctoral research funding (2006). PI
    –

    5,000 USD.(Competitive and peer reviewed)

  • Center for Hospitality Research, Cornell University, doctoral research funding (2004). PI
    –

    5,000 USD. (Competitive and peer reviewed)

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Journal Papers

  • Fan, X., Qiu, H., Hsu, C.H.C., and Liu, Z. (2015). Potential mainland Chinese cruisers’ motivation and intention: A comparative study of different demographic groups. Journal of China Tourism Research, 11, 461-480.

  • Hsu, C. H.C., Liu, Z., and Huang, S. (2015). Acquiring intangible resources through entrepreneurs’ network ties: A longitudinal study of Chinese economy hotel chains. Cornell Hospitality Quarterly, 56(3), 273-284.

  • Huang, S., Liu, Z., and Hsu, C. H.C. (2014). Customer experiences with economy hotels in China: Evidence from mystery guests. Journal of Hospitality Marketing and Management, 23(3), 266-293.

  • Hsu, C.H.C., Liu, Z., and Huang, S. (2012). Managerial ties in economy hotel chains in China: Comparisons of different ownership types during entrepreneurial process.International Journal of Contemporary Hospitality Management, 24(3),477-495.

  • Liu, Z., Siguaw, J. A. and Enz, C. A. (2008). Using tourist attributes to assess strategic destination positioning: The case of Costa Rica. Cornell Hospitality Quarterly, 49(3), 258-281.

  • Enz, C. A., Canina, L. and Liu, Z. (2008). Competitive dynamics and pricing behavior in U.S. hotels: The role of co-location. Scandinavian Journal of Hospitality and Tourism, 8(3), 230-250.

  • Liu, Z. and Enz, C. A. (2007). Key organizational resources and the sustainable competitive advantage of School of Hotel Administration, Cornell University: Suggestions for tourism hospitality education in China. Tourism Tribune, Special issue on human resources, education and teaching, 27-33. (IN CHINESE)

  • Liu, Z. (2000). Basic research on tourism satellite account. Journal of Guilin Institute of Tourism, 11(1), 9-13. (IN CHINESE)

  • Liu, Z. (1999). A study of the latest development of the U.S. travel service industry. Tourism Tribune, 14(3), 27-31. (IN CHINESE)

  • Liu, Z. (1999). The framework for research on tourism's social-culture impact on destinations. Journal of Guilin Institute of Tourism, 10(1), 29-34, 56. (IN CHINESE)

  • Ren, J. and Liu, Z. (1999, October). How to measure tourism's impact on national economy. China Statistics, 24-25. (IN CHINESE)

  • Liu, Z. (1998). Successive study on social-culture impact of tourism development on Ye-san-po. Tourism Tribune, 13(1), 50-54. (IN CHINESE)

  • Xiao, H., Liu, Z., and Cheng, C. Consultants as Knowledge Brokers in Hospitality and Tourism: Towards a Research Agenda. Science Communication (submitted).

  • Li, M., Qiu, S., and Liu, Z. The Chinse way of response to hospitality service failure: The effects of face and Guanxi. International Journal of Hospitality Management (accepted).

  • Liu, Z., Law, R., Huang, W., and Hung, K. Organizational resources and sustainable competitive advantage of SHTM at PolyU: Internal Stakeholders’ views. Tourism Recreation Research (revise and resubmit).

  • Hung, K., Wassler, P., Yang, C., Wang, D., Lin, P., Liu, Z., and Zhao, G. Contestation of commercialization and sacralization in religious tourism: The Shaolin Temple case. Journal of Sustainable Tourism (submitted).

Conferences

  • Liu, Z., Xiao, H., and Xiao, Q. Knowledge sharing and Mode 2 knowledge production in a D.HTM program. Tourism Academic Innovation and Develop Tourism as an Independent Discipline: The First Seminar, Guangzhou, December 2015.

  • Liu, Z., Hsu, C.H.C., and Huang, S. The roles of managerial ties: Cases of economy hotels in China. Department Research Saloon, Tourism Management Department, Zhejiang University, November 2015.

  • Liu, Z. Leverage your strengths or remedy your weaknesses: Examining different career paths of junior scholars. Guangdong-Hong Kong-Macau Young Scholar Tourism Research Saloon 2015, Guangzhou, June 2015.

  • Liu, Z. (2014). Comparing the PhD systems of SHTM at HK PolyU and SHA at Cornell. Guang Dong-HK-Macau Young Scholar Academic Saloon on Tourism Research. Guangzhou, May, 2014.

  • Liu, Z., Hsu, C.H.C., and Huang, S. Entrepreneurs’ academic ties: An explorative study of seven economy hotel chain founders in China. EuroCHRIE Dubai 2014 Conference, Dubai, October 2014.

  • Liu, Z., Giles, E., Xu, B., and Law, R. Organizational resources and sustainable competitive advantage of SHTM at PolyU: Internal Stakeholders’ Views. Global Tourism & Hospitality Conference and Asia Tourism Forum, Hong Kong, June 2014.

  • Liu, Z. Comparing two hotel management programs: SHA at Cornell and SHTM at HK PolyU. The 2nd Hotel Management Program Reform and Development Seminar, Beijing, November, 2013.

  • Hsu, C.H.C. Liu, Z., and Huang, S. The roles of entrepreneurs’ political ties: Indications from economy hotel chains in China. The 22nd Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference, Melbourne, February 2012.

  • Liu, Z. An examination of hotel managers’ political ties in China. School Research Seminar, Hotel and Tourism Management, The Chinese University of Hong Kong, November, 2011.

  • Huang, S., Liu, Z. and Hsu, C. H. C. An experiential portrait of economy hotels in China. The 20th Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference, Hobart, February 2010.

  • Liu, Z., Huang, S. and Hsu, C. H. C. Patterns of managerial ties in entrepreneurial firms in China: A comparative study of economy hotel chains of different ownership types. The International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Annual Summer Conference, Puerto Rico, July 2010.

  • Liu, Z., Hsu, C. H. C.and Huang, S. Obtaining intangible resources through entrepreneurs’ network mix: A multi-case study of new firms in an emerging economy. International Council for Small Business (ICSB) World Conference, Cincinnati, June 2010.

  • Harrison, J. S. and Liu, Z. Avoiding problems during acquisition integration. The 64th Annual Meeting of the Academy of Management (AOM), Honolulu, August 2005.

Books

  • Liu et al. (2015). International Cruise Service English. China Travel & Tourism Press, Beijing.

  • Liu, Z. and Enz, C. A. Entrepreneurship in tourism. (2014). In Jafar, J. and Xiao, H. (Eds), Encyclopedia of Tourism. Springer. (Accepted)

  • Harrison, J. S. and Liu, Z. Leveraging mergers and acquisitions in the hospitality industry. (2010). In Enz, C. A. (Eds), TheCornell Handbook of Applied Hospitality Strategy, (pp. 594-606). Thousand Oaks: C.A. Sage Publications, Inc.

  • Liu, Z. (2010). InterContinental Hotel Group’s entry into China. In Enz, C. A. (Eds), Hospitality Strategic Management: Concepts and Cases. (pp. 482-503). Hoboken: N.J. John Wiley & Sons, Inc.

  • Liu, Z. The framework and initial steps of the strategic management process in hospitality and tourism. (2010). In Enz, C. A. (Eds), The Cornell Handbook of Applied Hospitality Strategy, (pp. 85-94). Thousand Oaks: C.A. Sage Publications, Inc.

  • Liu, Z. (2002). Timeshare and Condo Hotels: The Innovation of China's Real Estate and Hotel Industry, Beijing: China Travel and Tourism Press. (IN CHINESE)

  • Wei, X., Liu, Z. and Zhang, S. (1999). The Development Trend of China's Tourism Industry in the New Century. Guangzhou: Guangdong Tourism Press. (IN CHINESE)

  • Liu, Z. (2002). China’s holiday tourism: Present situation and countermeasures. In Zhang, G., Wei, X. and Liu, D. (Eds), Green Book of China’s Tourism 2000~2002, (pp. 174-188). Beijing: Social Sciences Academic Press. (IN CHINESE)

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Teaching Modules

Hospitality Business, B (Hons)

  • BHB3002 - Strategic Management
  • BHB2003 - Service Innovation
  • BHB2901 - Cruise Management
  • BHB2907 - Foundations of Entrepreneurship

Past

  • Hotel Project Management
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