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Assistant Professor

Ng Yi Kai Aaron

Assistant Professor
Programme Leader, Bachelor of Science with Honours in Digital Communications and Integrated Media
Programme Leader, Bachelor of Business with Honours in Communication and Digital Media
PhD, National University of Singapore, Singapore
Cluster:
Business, Communication and Design
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Biography

Aaron is an assistant professor at the Singapore Institute of Technology where he teaches in the Digital Communications and Integrated Media programme. His current research interest centers on artificial intelligence, disinformation, and digital inclusivity.

Other areas of research Aaron has expertise in include online privacy, health communication, public opinion, scientific communication, cognitive science, big data, and machine learning. He has a keen interest in research Asian contexts because he believes that Asia is highly diverse and thus has great potential to yield new and critical insights to advance communication scholarship.

Natively billingual in English and Mandarin Chinese, Aaron is experienced in working with researchers from both English and Chinese academic spheres. He is currently a panel member on the Infocomm Media Development Authority of Singapore's Publication Consultative Committee, providing expert opinion on print publication policy.

Aaron is also a highly experienced educator who has won numerous teaching awards in a teaching career spanning 15 years. His core teaching competency is the ability to explain difficult and highly technical subject matter in easy-to-understand terms, and his students has consistently rate him as a patient, engaging, and highly motivating educator. He also has significant leadership and management experience from his service as a senior commander in the Singapore Armed Forces.

SIT Appointments

  • Programme Leader, Bachelor of Business with Honours in Communication and Digital Media
    – Present
  • Programme Leader, Bachelor of Science with Honours in Digital Communications and Integrated Media
    – Present
  • Assistant Professor
    – Present

Education

  • PhD
    National University of Singapore , Singapore
  • Master of Arts
    National University of Singapore , Singapore
  • Bachelors of Social Science with Honours
    National University of Singapore , Singapore
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Research Interests

  • Health communication
  • Artificial Intelligence
  • Misinformation
  • Privacy
  • Digital Inclusivity
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Journal Papers

  • Chen, A., Lu, Y., Chen, K., & Ng, A. (2023). Pandemic nationalism: Use of government social media for political information and belief in COVID-19 conspiracy theories in China. The International Journal of Press/Politics. https://doi.org/10.1177/19401612231153107

  • Neyazi, T. A., Ng, A., Kuru, O., & Muhtadi, B. (2022). Who gets exposed to political misinformation in a hybrid media environment? The case of the 2019 Indonesian election. Social Media + Society, 8(3). https://doi.org/10.1177/20563051221122792

  • Jiang, S., Ng, A., & Ngien, A. (2022). The effects of social media information discussion, perceived information overload and patient empowerment in influencing HPV knowledge. Journal of Health Communication. https://doi.org/10.1080/10810730.2022.2115591

  • Chen, A., Ng, A., Xi, Y., & Hu, Y. (2022). What makes an online help-seeking message go far during the COVID-19 crisis in mainland China? A multilevel regression analysis. DIGITAL HEALTH. https://doi.org/10.1177/20552076221085061

  • Xi, Y., & Ng, A. (2021). Space as ideological state apparatus: The invisible fetter on social movements in China. Media, Culture & Society, 43(5), 925-944. https://doi.org/10.1177/0163443720977302

  • Xi, Y., Chen, A., & Ng, A. (2021). Conditional transparency: Differentiated news framings of COVID-19 severity in the pre-crisis stage in China. PLOS ONE, 16(5), e0252062. https://doi.org/10.1371/journal.pone.0252062

  • Xi, Y., & Ng, A. (2021). Disappearing bargain and technical sharing: the sociocultural influence of mobile payment in China, Chinese Journal of Communication, 14(1), 40-57, https://doi.org/10.1080/17544750.2020.1814369

  • Xi, Y., & Ng, A. (2020). Implied truth, complementary media practices, and successful atomized activism in China. Global Media and China, 5(3), 275-293. https://doi.org/10.1177/2059436420907185

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Past

  • DCM1011 Research Methods for Communication
  • DCM1012 Research Methods for Media Content
  • DCM2020 Strategic and Public Communications
  • DCM2021 Internal Communications
  • DCM3001 Contemporary Topics in Digital Communications and Integrated Media
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