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With Lee Keng NG

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Associate Professor

Lee Keng NG

Associate Professor
Doctor of Business Administration, University of Western Australia, Australia
Cluster:
Business, Communication and Design
Email

SIT Appointments

  • Associate Professor
    Present
  • Assistant Professor
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Education

  • Doctor of Business Administration
    University of Western Australia , Australia
  • Master of Management Research
    University of Western Australia , Australia
  • Master of Business Administration (Hospitality & Tourism Management)
    Nanyang Technological University , Singapore
  • Bachelor of Arts (Honours in Philosophy)
    National University of Singapore , Singapore
  • Bachelor of Arts
    National University of Singapore , Singapore

Achievements

  • Large Class Teaching Award - Cluster Award (2023)
  • Excellence in Teaching (Supervision of Student Learning) - Cluster Award (2022)
  • Teaching Excellence Award, SIT (AY2015, 2016, 2017, 2020 & 2021)
  • Academic Award (Teaching), Ngee Ann Polytechnic (2001, 2002, 2003 & 2004)

Corporate Experience

  • Director (ITE), Lecturer (Ngee Ann Poly), Guest Relations Mgr (Mandarin Orchard), Cabin Crew (British Airways), Program Mgr (MasterCard Intl), Client Development Mgr cum Trainer (SQ Centre), Operations Executive (KK Hospital)

Research Interests

  • Marketing
  • Service Management: Customer Perceptions & Service Quality

Past Projects

  • The value of internships for students' psychological needs. Presented at The Asian Conference on Education & International Development, Tokyo.
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  • Sustainability: Do actions match words? Published in Hospitality Net.
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  • Scaffolding student’s ability to manage workplace ethical dilemmas using interactive case study videos. Presented at the 21st APacCHRIE conference, Clark, The Philippines.
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  • Patients’ satisfaction with the amount and the understandability of information from GPs. Published in The Singapore Family Physician journal.
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  • Guests' superstitions in the accommodation industry: demographic and psychographic analyses. Published in Journal of Business Strategy, Finance and Management.
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  • A research in Singapore: Perceptions about the importance of written English language and undergraduates' competency level. Presented at The 6th Asian Conference on Education & International Development, Tokyo.
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  • Consumers’ online shopping patterns and experiences during Covid-19 circuit breaker period, and their future shopping behaviours - in collaboration with Singapore Retailers Association.
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  • A 'positive' approach towards understanding patients’ and staff’s perceptions of a clinic waiting area - in collaboration with SATA CommHealth.
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  • Soft (service) skills in nursing care: training versus reality. The 55th Advanced Nursing & Nursing Practice Congress, Singapore.
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  • What is the hotel industry’s view regarding academia’s preparation of students as future problem solvers? The 16th APacCHRIE Conference, China.
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  • Case study on a Singaporean SME’s business in the education service industry.
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Journal Papers

  • Patients' Satisfaction with the Amount and the Understandability of Information from GPs.  The Singapore Family Physician. Volume 49(4). January - March 2023: 59. https://doi.org/10.33591/sfp.49.4.ou1

  • Customer superstitions in the accommodation industry: a demographic analysis. Journal of Business Strategy, Finance and Management. Volume 2, Issue 2, December 2021.https://doi.org/10.12944/JBSFM.03.01-02.13

     

     

  • The perceived importance of soft (service) skills in nursing care: a research study. Nurse Education Today. Volume 85, February 2020.  https://doi.org/10.1016/j.nedt.2019.104302

Conferences

  • Lee, C. C., Ng, L. K., Woo, E. W. F., & Ng, Y. K. (2023). Scaffolding students’ ability to manage workplace ethical dilemmas using interactive case study videos. Asia Pacific CHRIE International Conference, Philippines, May 25-27, 2023.

  • Ng, L. K., Lim, B. T. & Jaidev, R. (2020). “A Study in Singapore: Perceptions about the importance of written English language and undergraduates’ competency level”, virtual presentation at the 6th Asian Conference in Education and International Development, Tokyo, 23-26 March 2020.

  • Ng, L. K., Lee-Wong, S. & Ema, Y. (2008), “Holistic student development in technical education”, Asia Pacific Educational Research (APERA), Singapore.

Books

  • Ng, L.K., Tan, A.H. & Ong, J.(1996), "The impact of tourism on the Philippines", Business Opportunities in the Philippines, Prentice Hall, Singapore: 179-192.