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Adjunct Associate Professor

Chon Phung Lim

PhD in General Management, Singapore Management University, Singapore
Cluster:
Business, Communication and Design
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Biography

Dr Lim Chon Phung is an IT industry veteran with more than three decades of experience, having served as a Senior VP at Oracle and VP at Hewlett-Packard.

In 2015, he made the pivotal decision to depart from the corporate world and commit himself to his passions for research and education, embarking on a journey towards a PhD at the Singapore Management University. Upon successfully completing his doctoral studies in 2018, he assumed the roles of Research Fellow at SMU. He contributed to two research projects. The first aimed to gain insights into the constraints faced by early-stage entrepreneurs and the necessary capabilities to scale their companies. The second focused on developing a framework for SMEs to cultivate an innovative mindset and enhance the adoption of open innovations. Additionally, he contributed to several case studies exploring how SMEs integrate open innovation for sustainable growth and co-authored two academic papers.

Chon-Phung is currently an Executive-In-Residence and Adjunct Faculty at the Lee Kong Chian School of Business. Additionally, he holds the position of Adjunct Associate Professor at the Singapore Institute of Technology. Beyond academia, Chon Phung is extensively engaged as an angel investor, advisor, and board member for numerous startups across the region.

Chon Phung leverages nearly four decades of leadership and operational expertise in business to enrich his teaching, research, and advisory roles. His focus areas include innovation, entrepreneurship, venture building, and the impact of social networks on community development and organizational performance.

Chon Phung received his dual bachelor’s degree from The University of Texas at Austin, an MBA from The University of Chicago Booth School of Business and a PhD in General Management from SMU.

Education

  • PhD in General Management
    Singapore Management University , Singapore
  • MBA, Booth School of Business
    University of Chicago , United States
  • Bachelor of Business Administration
    University of Texas at Austin , United States
  • Bachelor of Arts
    University of Texas at Austin , United States

Corporate Experience

  • Executive-In-Residence (Lee Kong Chian School of Business), Singapore Management University
    Present
  • Adjunct Faculty (Lee Kong Chian School of Business), Singapore Management University
    Present
  • Private Venture Partner
    Present
  • Affiliated Faculty (Institute of Innovation & Entrepreneurship), Singapore Management University
    –
  • Research Fellow (Lee Kong Chian School of Business), Singapore Management University
    –
  • Senior Vice President, Oracle Customer Services, Asia Pacific and Japan Region
    –
  • Vice President and General Manager, Enterprise Systems Group, Hewlett-Packard, Asia Pacific and Japan Region
    –
  • Vice President, Head of Regional Sales and Marketing, HP Services, Asia Pacific and Japan Region
    –
  • General Manager, Network and Service Providers Business, Hewlett-Packard, Asia Pacific and Japan Region
    –
  • General Manager, Computer Systems Organization, Hewlett-Packard, South-Asia
    –
  • General Manager, Professional Services Organization, Hewlett-Packard, South-east Asia
    –
  • Field Support Manager, Customer Support Organization, Hewlett-Packard, Singapore
    –
  • Marketing Program Manager, Hewlett-Packard Intercontinental, Palo Alto, California
    –
  • Applications Engineering Manager, Customer Support Organization, Hewlett-Packard, Malaysia
    –
  • Software Development Engineer/Project Manager, Hewlett-Packard Intercontinental, Palo Alto, California
    –

Research Interests

  • Innovation and Entrepreneurship
  • Venture Building, Startups and SME Scale up
  • Sales and Go-to-Market Strategies
  • Leadership Development
  • Social Networks and its effects on community development and performance in business organizations