The path to building a great product or service begins by understanding your customer. Only by observing, listening, empathising, prototyping and refining, can you create something that is tailored to their needs.
SITLEARN Professional Development's Introduction to Experience Design (iXD) is a practice-oriented programme that surveys human-centered research and design methods. Unlike most theoretical introductory courses, iXD is designed to be hands-on, practical and reiterative.
Through interactive workshops and small group coaching led by a user experience (UX) facilitator, you'll learn how to get inside your audience’s heads by interviewing them, mapping their experience journeys, and more. The concepts you learn will be put to the test when you construct a design brief that can be applied to a prototype of a future project.*
*This design brief will serve as a prerequisite for the Digital Experience Prototyping programme. The brief can be proposed by the participant but may be adjusted – in consultation with the Programme Director – to fit the programme’s learning outcomes.
|Dates||Venue||Deadline to Apply|
|17 Mar – 7 Apr 2017 (Run 1)||SIT@SP, 510 Dover Drive, Singapore 139660||8 Mar 2017||Applications are closed|
Please refer to Programme Schedule below for session dates and timings.
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Qualitative data gathering
Translating data into actionable insights
Mapping the customer experience journey
Fundamentals of designing an information architecture
Members of product development, marketing, design, or innovation teams are highly encouraged to attend and learn together.
An SITLEARN Certificate of Participation will be issued to participants who:
“The course has challenged me to bring forth my creative self and to look at design from a human centric perspective.”
– Alfred Lee, Senior Vice President, Technology, NETS
“This course introduces us to the in-depth process that every UX designer has to undergo for every project.”
– Nas Hakim, Creative Director, Magnum Studios
“To design for user experience starts with being able to gain insights to the user problem.”
– Ang Huey Min, Lead Consultant, Application / Career Manager, NCS
“We do not need to create new ideas from scratch. Cross-practice/industry innovation works great and even better. Thanks Jawn for teaching us this.”
– Fong San Nee, Associate Director, NCS
“A must-have course for budding entrepreneurs or anyone interested in the start-up industry. Provides insight into the complexities of executing an idea - a great idea without execution is not enough.”
– Shanice Choo, Founder, QRUSH
“It was an enjoyable course, where we were able to learn a great deal. Given the duration, we were able to try and apply some of the tools so that we would be able to utilise them after completing this course.”
– Shawn Lee, Business Lead, Monocoque Service Design LLP
“Jawn is really knowledgeable. He has imparted skillsets that could value-add to my ongoing projects.”
– Grace Lim, Consultant, NCS
“I thoroughly enjoyed the course. It is fast-paced and there's a lot of good takeaways useful for whether you are conceptualising a business idea or evaluating the project scope for a client.”
– Anna Shen, Graphic Designer, Web Cube LLP
“Get ready to be wowed. Learn from the brightest mind and best industry practitioners. Jawn readily syncs business knowledge with UX, which allows me to easy tie back to what I can do back at work.”
– Irene Ong, Business Development Manager, NeoGroup
Run 1 Schedule
Tuesdays, 6.30pm to 9.30pm
Fridays 2pm to 6pm
|Week 1||17 Mar 2017|
|Week 2||21 Mar 2017||24 Mar 2017|
|Week 3||28 Mar 2017||31 Mar 2017|
|Week 4||4 Apr 2017||7 Apr 2017|
Total programme contact hours: 25 hours
Estimated project time outside of class: 8 to 12 hours
|Before GST||With GST|
Alumni / Early Bird / Group Discounts
|Early Bird||10%||• Register at least 45 days before programme
• Payment to reach SIT 30 days before programme
|Returning SITLEARN participants||10%|
|Group Enrolments||15%||• 3 or more participants
• Participants must be invoiced together
• GST applies to individuals and Singapore-registered companies.
• If more than one discount is applicable, only the largest discount will be applied.
• This is a Union Training Assistance Programme (UTAP) supported course. If you are an NTUC member, you can enjoy 50% unfunded course fee support for up to $250 each year for courses supported under UTAP. Terms and conditions apply.
Assistant Professor, Singapore Institute of Technology
Jawn specialises in creative strategy and design innovation. He teaches in the SITLEARN Professional Development programme, Digital Experience Design Studio, and has previously taught Interaction Design at Nanyang Technological University (NTU). He has served as a judge for design, brand, and assistive technology awards. He was previously a director at a Design Thinking academy, a designer at Pritzker Laureate Frank Gehry's office, and a DesignSingapore-Creative Industries scholar.
He has held teaching appointments at the Rhode Island School of Design, Nanyang Technological University and Harvard University. He has received grants from the National Science Foundation of America, Reischauer Institute of Japanese Studies, and the Society of the History of Technology.
He holds a Bachelor of Arts (Architecture) from the National University of Singapore, a Master of Architecture from the Southern California Institute of Architecture, an Advanced Certificate for Executives in Management, Innovation & Technology from the Massachusetts Institute of Technology (MIT), and a Doctor of Design from Harvard.
SIT reserves the right to make changes to published programme information, including dates, times, venues, fees and instructors without prior notice.