Pitching Your Way to Success

SITizens learnt that a successful pitch should be simple, memorable, and convincing

On 17 November, 42 SITizens got together on Zoom for the “Upping Your Elevator Pitch” Workshop, organised by the SIT Alumni Career Network in collaboration with e2i (Employment and Employability Institute) and North West Community Development Council (CDC).


Ms Zoey Phua, SkillsFuture Advisor from the North West CDC, kicked off the session by sharing about the various funding schemes available for training and upskilling — including the SkillsFuture Credit that is available to all Singaporeans aged 25 and above — as well as the SkillsFuture Credit-eligible courses available.


SITizens were then guided through the three main outcomes of the workshop by Mr Winston Chue, Executive Coach & Adult Educator — boosting their personal brand, crafting an elevator pitch, and discovering opportunities through networking. An elevator pitch is a concise summary to showcase one’s personal branding; a good pitch should be short, distinctive, and sound confident.


Networking was also brought up as an indispensible tool in one’s career journey, as the hidden job market — jobs that employers do not advertise or publish publicly — took up a significant portion of job vacancies in Singapore.


During the session, Career Coach Mr Mohammad Ridhuan Lim also introduced the participants to the various career employability resources and services available at e2i, which includes career coaching, employability workshops, and virtual career fairs.

The workshop ended with an engaging Question and Answer Session where the alumni consulted the coaches on various queries related to networking and professional development. When asked for recommendations on platforms that would be useful for networking given the current COVID-19 measures, Mr Chue highlighted that the SIT Alumni Networks provided very good opportunities that SITizens could tap on to build connections and rapport.


Aeronautical Engineering graduate Mr Ong Yu Shen rose to the challenge to craft an elevator pitch. “I believed I could only benefit from this workshop if I stepped out of my comfort zone to try. The coach was patient and highlighted my personal brand which I was not even aware of to begin with!”


“I’ve learnt to be more outspoken and that networking is very important. It was also useful to find out about the existence of hidden jobs,” said Ms Toh Li Juan Kelen, an alumnus from the Mechanical Design and Manufacturing Engineering programme.