Brand Colours Primary Colour Specifications The following primary and accent colour guide should be strictly followed when applying on communications materials. No other colours should be used other than those found in the palette below. CMYK C0 M0 Y0 K100 RGB R39 G37 B31 HEX/HTML 27251F PANTONE Black C CMYK C0 M95 Y100 K0 RGB R218 G41 B28 HEX/HTML DA291C Pantone 485C The colours for the logo must be adhered to and should not be swapped or alternated. Gradients should not be applied at any time. Tints Tints can be used across the SIT brand to help create flexibility across communications, especially in content-heavy instances such as reports and infographics. They can be used to highlight and frame content, allowing information to be easily understood. Tints work well as backgrounds as copy can be easily read when placed on top; they also work well next to imagery and additionally complement the accent palette. A 70% tint of black can be used for body copy where required. This can be a softer, more refined way of presenting body copy in instances where black feels too heavy and harsh. Accent Colour Palette CMYK C40 M55 Y100 K30 RGB R119 G94 B46 HEX/HTML #775E2E PANTONE 8580C CMYK C55 M45 Y40 K5 RGB R125 G127 B133 HEX/HTML #7D7F85 PANTONE 8001C CMYK C0 M100 Y50 K0 RGB R218 G52 B93 HEX/HTML #DA345D PANTONE 199C CMYK C0 M10 Y100 K0 RGB R253 G223 B72 HEX/HTML #FDDF48 PANTONE 109C CMYK C80 M0 Y85 K0 RGB R78 G175 B105 HEX/HTML #4EAF69 PANTONE 361C CMYK C90 M20 Y35 K0 RGB R25 G148 B163 HEX/HTML #1994A3 PANTONE 7711C CMYK C65 M100 Y0 K0 RGB R111 G48 B139 HEX/HTML #6F308B PANTONE 526C CMYK C0 M40 Y10 K0 RGB R242 G178 B187 HEX/HTML #F2B2BB PANTONE RED 0331C CMYK C5 M0 Y45 K0 RGB R244 G242 B173 HEX/HTML #F4F2AD PANTONE YELLOW 0131C CMYK C35 M0 Y20 K0 RGB R175 G216 B210 HEX/HTML #AFD8D2 PANTONE GREEN 0921C CMYK C50 M0 Y5 K0 RGB R135 G205 B232 HEX/HTML #87CDE8 PANTONE BLUE 0821C CMYK C25 M40 Y0 K0 RGB R183 G158 B199 HEX/HTML #B79EC7 PANTONE VIOLET 0631C To complement the primary colour palatte, a palette of supporting accent colours comprising of warm and soft colours may be used. Accent colours are used to complement our primary logo for subtle shading and highlighting elements to create contrast. For example,accent colours can be used when creating illustrations, icons, and as backgrounds or in design elements to accompany the logo colour. Headings can appear in the accent colours provided they are used purposefully. While it is highly recommended to use the colours in the accent colour palette, where necessary, users may also use other colours within the same family that best suit their collaterals.