Brand Colours

Primary Colour Specifications

The following primary and accent colour guide should be strictly followed when applying on communications materials. No other colours should be used other than those found in the palette below.

CMYK

C0 M0 Y0 K100

RGB

R39 G37 B31

HEX/HTML

27251F

PANTONE

Black C

CMYK

C0 M95 Y100 K0

RGB

R218 G41 B28

HEX/HTML

DA291C

Pantone

485C

 

The colours for the logo must be adhered to and should not be swapped or alternated. Gradients should not be applied at any time.

Tints

 

 

Tints can be used across the SIT brand to help create flexibility across communications, especially in content-heavy instances such as reports and infographics. They can be used to highlight and frame content, allowing information to be easily understood. Tints work well as backgrounds as copy can be easily read when placed on top; they also work well next to imagery and additionally complement the accent palette.

A 70% tint of black can be used for body copy where required. This can be a softer, more refined way of presenting body copy in instances where black feels too heavy and harsh.

Accent Colour Palette

CMYK

C40 M55 Y100 K30

RGB

R119 G94 B46

HEX/HTML

#775E2E

PANTONE

8580C

CMYK

C55 M45 Y40 K5

RGB

R125 G127 B133

HEX/HTML

#7D7F85

PANTONE

8001C

 

CMYK

C0 M100 Y50 K0

RGB

R218 G52 B93

HEX/HTML

#DA345D

PANTONE

199C

CMYK
C0 M10 Y100 K0
RGB
R253 G223 B72
HEX/HTML
#FDDF48
PANTONE
109C

CMYK

C80 M0 Y85 K0

RGB

R78 G175 B105

HEX/HTML

#4EAF69

PANTONE

361C

 

CMYK

C90 M20 Y35 K0

RGB

R25 G148 B163

HEX/HTML

#1994A3

PANTONE

7711C

CMYK

C65 M100 Y0 K0

RGB

R111 G48 B139

HEX/HTML

#6F308B

PANTONE

526C

 

CMYK
C0 M40 Y10 K0
RGB
R242 G178 B187
HEX/HTML
#F2B2BB
PANTONE
RED 0331C
CMYK
C5 M0 Y45 K0
RGB
R244 G242 B173
HEX/HTML
#F4F2AD
PANTONE
YELLOW 0131C
CMYK
C35 M0 Y20 K0
RGB
R175 G216 B210
HEX/HTML
#AFD8D2
PANTONE
GREEN 0921C

 

CMYK
C50 M0 Y5 K0
RGB
R135 G205 B232
HEX/HTML
#87CDE8
PANTONE
BLUE 0821C
CMYK
C25 M40 Y0 K0
RGB
R183 G158 B199
HEX/HTML
#B79EC7
PANTONE
VIOLET 0631C

 

To complement the primary colour palatte, a palette of supporting accent colours comprising of warm and soft colours may be used.

Accent colours are used to complement our primary logo for subtle shading and highlighting elements to create contrast. For example,accent colours can be used when creating illustrations, icons, and as backgrounds or in design elements to accompany the logo colour. Headings can appear in the accent colours provided they are used purposefully. While it is highly recommended to use the colours in the accent colour palette, where necessary, users may also use other colours within the same family that best suit their collaterals.