Primary Logo

Design

The logo consists of two boxes – in Zest Red and Dynamic Black – merged with tilts to create a fluid, dynamic form. This reflects SIT’s education model where opportunities are opened up to poly graduates to spread their wings and explore new horizons. Zest Red exudes the aspirations of both SIT and its students to continue striving for greater heights while Dynamic Black positions SIT as a professional and forward-thinking institute.

The four red triangles represent the tripartite collaborative model (comprising SIT, OU and Poly), which along with the students, come together as catalysts for Singapore’s economic future. As part of the logotype, the letter “I” occupies a position of central importance, emphasising SIT’s focus on learning, progress and fulfilment for its students.

The red dot symbolises Singapore, where the best degree programmes from around the world are now housed under SIT.

Minimum Size 

It is important that the SIT logo is clear and visible at all times. Proportions should be constrained and minimum size should be met at all times.

The minimum size for reproducing the SIT logo is 10mm for print and 40px for web.

A clear space zone is calculated using the height of Dynamic Black Box in the logo, as shown. 0.5 X is used to define the clear space zone around the perimeter of the logo. An illustration of how the clear space zone should be applied to the preferred version of the SIT window.