Incorrect Sub-logo Usage

It is vital that the logo is used in a consistent manner. Components of the logo should remain in their specified proportions and not be edited, changed, rotated or enhanced in any way. Illustrated here are a number of improper applications to avoid.

Don'ts

 

Moving elements around

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Changing colours of elements

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Wrong colour code use

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Skewing/Slanting of logo

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Stretch/Distort

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Incorrect Sub-logo Usage On Coloured Backgrounds

It is vital that the logo is used in a consistent manner, in order to not dilute its effectiveness. Illustrated here are a number of improper applications to avoid.

Solid Coloured Background

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When the background is of a darker tone, the full-colour logo should not be used.

Image Background

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When the background has complicated patterns or has dark colours, full-colour logo should not be used.