Incorrect Sub-logo Usage It is vital that the logo is used in a consistent manner. Components of the logo should remain in their specified proportions and not be edited, changed, rotated or enhanced in any way. Illustrated here are a number of improper applications to avoid. Don'ts Moving elements around Changing colours of elements Wrong colour code use Skewing/Slanting of logo Stretch/Distort Logos SIT Logo Overview Primary Logo Full-colour Logo Logomark Incorrect Logo Usage Brand Architecture Sub-logo Sub-logo Sub-logo Construction Full-colour Sub-logo Incorrect Sub-Logo Usage Incorrect Sub-logo Usage On Coloured Backgrounds It is vital that the logo is used in a consistent manner, in order to not dilute its effectiveness. Illustrated here are a number of improper applications to avoid. Solid Coloured Background When the background is of a darker tone, the full-colour logo should not be used. Image Background When the background has complicated patterns or has dark colours, full-colour logo should not be used.