Incorrect/Improper Primary Logo Usage It is vital that the logo is used in a consistent manner. Components of the logo should remain in their specified proportions and not be edited, changed, rotated or enhanced in any way. Here are some examples of improper applications to avoid. Don'ts Moving elements around Changing colours of elements Wrong colour code use Skewing/Slanting of logo Stretch/Distort Logos SIT Logo Overview Primary Logo Full-colour Logo Logomark Incorrect Logo Usage Brand Architecture Sub-logo Sub-logo Sub-logo Construction Full-colour Sub-logo Incorrect Sub-Logo Usage Incorrect/Improper Logo Usage On Coloured Backgrounds Where possible, the logo should be applied in full colour on a white or light-coloured background. Solid Coloured Background When the background is of a darker tone, the full-colour logo should not be used. Image Background When the background has complicated patterns or has dark colours, full-colour logo should not be used. Where possible, the logo should be applied in full colour on a white or light-coloured background.