Incorrect/Improper Primary Logo Usage

It is vital that the logo is used in a consistent manner. Components of the logo should remain in their specified proportions and not be edited, changed, rotated or enhanced in any way. Here are some examples of improper applications to avoid.

Don'ts

Moving elements around

Changing colours of elements

Wrong colour code use

Skewing/Slanting of logo

Stretch/Distort

 

Incorrect/Improper Logo Usage On Coloured Backgrounds

Where possible, the logo should be applied in full colour on a white or light-coloured background. However, at times when it is to be used against other coloured backgrounds, the single-colour logo should be used.

Solid Coloured Background

When the background is of a darker tone, the full-colour logo should not be used.

Image Background

When the background has complicated patterns or has dark colours, full-colour logo should not be used.

Where possible, the logo should be applied in full colour on a white or light-coloured background. However, the single-colour logo should be used against coloured background that clashes with the brand colours. The single-colour logo must be clearly visible.

Black Or Reverse White Single-colour Logo On Solid Coloured Background

The full black logo should not be used against dark coloured backgrounds, which has no contrasting effect with the logo. Reverse white logo should not be used against light-coloured backgrounds which render the logo unclear and not visible.

Black Or Reverse White Single-colour Logo On Image Background

The full black logo should not be used against dark coloured image backgrounds or backgrounds with complicated patterns. Reverse white logo should not be used against image backgrounds with light coloured tones, or visuals with similar colours.