Incorrect/Improper Primary Logo Usage It is vital that the logo is used in a consistent manner. Components of the logo should remain in their specified proportions and not be edited, changed, rotated or enhanced in any way. Here are some examples of improper applications to avoid. Don'ts Moving elements around Changing colours of elements Wrong colour code use Skewing/Slanting of logo Stretch/Distort Logos SIT Logo Overview Primary Logo Full-colour Logo Single-colour Logo Logomark Incorrect Logo Usage Brand Architecture Sub-logo Sub-logo Sub-logo Construction Full-colour Sub-logo Single-colour Sub-logo Incorrect Sub-Logo Usage Incorrect/Improper Logo Usage On Coloured Backgrounds Where possible, the logo should be applied in full colour on a white or light-coloured background. However, at times when it is to be used against other coloured backgrounds, the single-colour logo should be used. Solid Coloured Background When the background is of a darker tone, the full-colour logo should not be used. Image Background When the background has complicated patterns or has dark colours, full-colour logo should not be used. Where possible, the logo should be applied in full colour on a white or light-coloured background. However, the single-colour logo should be used against coloured background that clashes with the brand colours. The single-colour logo must be clearly visible. Black Or Reverse White Single-colour Logo On Solid Coloured Background The full black logo should not be used against dark coloured backgrounds, which has no contrasting effect with the logo. Reverse white logo should not be used against light-coloured backgrounds which render the logo unclear and not visible. Black Or Reverse White Single-colour Logo On Image Background The full black logo should not be used against dark coloured image backgrounds or backgrounds with complicated patterns. Reverse white logo should not be used against image backgrounds with light coloured tones, or visuals with similar colours.