Incorrect/Improper Primary Logo Usage

It is vital that the logo is used in a consistent manner. Components of the logo should remain in their specified proportions and not be edited, changed, rotated or enhanced in any way. Here are some examples of improper applications to avoid.

Don'ts

 

Moving elements around

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Changing colours of elements

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Wrong colour code use

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Skewing/Slanting of logo

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Stretch/Distort

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Incorrect/Improper Logo Usage On Coloured Backgrounds

Where possible, the logo should be applied in full colour on a white or light-coloured background.

Solid Coloured Background

When the background is of a darker tone, the full-colour logo should not be used.

Image Background

When the background has complicated patterns or has dark colours, full-colour logo should not be used.

Where possible, the logo should be applied in full colour on a white or light-coloured background.