Full-colour Logo Application
Full-colour Logo
Primary Logo (Default)
Primary Logo (Horizontal)
CMYK
C0 M0 Y0 K100
RGB
R39 G37 B31
HEX/HTML
27251F
PANTONE
Black C
CMYK
C0 M95 Y100 K0
RGB
R218 G41 B28
HEX/HTML
DA291C
PANTONE
485C
The colours for the logo must be adhered to and should not be swapped or alternated. Gradients should not be applied at any time.
Full-colour Logo On Coloured Background
Where possible, the logo should be applied in full colour on a white or light coloured background. However, at times when it is to be used against other coloured backgrounds, it can be used as shown below, if the logo remains clear and visible.
Solid Coloured Background
The full-colour logo should be used when background colours are light, and they complement the brand colours.
Image Background
The full-colour logo should be used when backgrounds do not consist of complicated patterns.