Full-colour Logo Application Full-colour Logo Primary Logo (Default) Primary Logo (Horizontal) CMYK C0 M0 Y0 K100 RGB R39 G37 B31 HEX/HTML 27251F PANTONE Black C CMYK C0 M95 Y100 K0 RGB R218 G41 B28 HEX/HTML DA291C PANTONE 485C The colours for the logo must be adhered to and should not be swapped or alternated. Gradients should not be applied at any time. Full-colour Logo On Coloured Background Where possible, the logo should be applied in full colour on a white or light coloured background. However, at times when it is to be used against other coloured backgrounds, it can be used as shown below, if the logo remains clear and visible. Solid Coloured Background The full-colour logo should be used when background colours are light, and they complement the brand colours. Image Background The full-colour logo should be used when backgrounds do not consist of complicated patterns.