Full-colour Logo Application

Full-colour Logo

 

Primary Logo (Default)
sit-logo-default
Primary Logo (Horizontal)
sit-logo-horizontal

 

CMYK

C0 M0 Y0 K100

RGB

R39 G37 B31

HEX/HTML

27251F

PANTONE

Black C

CMYK

C0 M95 Y100 K0

RGB

R218 G41 B28

HEX/HTML

DA291C

PANTONE

485C

 

The colours for the logo must be adhered to and should not be swapped or alternated. Gradients should not be applied at any time.

Full-colour Logo On Coloured Background

Where possible, the logo should be applied in full colour on a white or light coloured background. However, at times when it is to be used against other coloured backgrounds, it can be used as shown below, if the logo remains clear and visible.

Solid Coloured Background

correct-usage-of-logo-example-1
proper-usage-of-logo-2
proper-usage-of-logo-3

The full-colour logo should be used when background colours are light, and they complement the brand colours.

 

Image Background

proper-usage-of-logo-image1
proper-usage-of-logo-image2
proper-usage-of-logo-image3

The full-colour logo should be used when backgrounds do not consist of complicated patterns.