Brand Architecture
Master Logo
Sub-Brands
Applicable to SIT’s Clusters, Divisions and Applied Research Centres (ARCs). Sub-logo bears distinctive elements from the master brand (80%) with minimal variation (20%). Logo lock-up will apply.
Independent Brands
Applicable to fully independent brands and subsidiaries. They bear little to no resemblance to the master brand to insulate any impact.
Co-Brands
Applicable to joint partnerships. They bear distinctive elements from the master and partner brand.
Master Logo
Sub Brands
Applicable to SIT’s Clusters, Divisions and Applied Research Centres (ARCs). Sub-logo bears distinctive elements from the master brand (80%) with minimal variation (20%). Logo lock-up will apply.
Independent Brands
Applicable to fully independent brands and subsidiaries. They bear little to no resemblance to the master brand to insulate any impact.
Co-Brands
Applicable to joint partnerships. They bear distinctive elements from the master and partner brand.