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Associate Professor

Detlev REMY

Associate Professor
Doctor of Business Administration (DBA), University of Surrey, UK, United Kingdom
Cluster:
Business, Communication and Design
Email
LinkedIn
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Biography

Associate Professor Dr Detlev Remy works for the Singapore Institute of Technology, SIT, Singapore. He is teaching Revenue Management, Data Analytics and Digital Marketing whilst researching on Pricing and Revenue Management related topics.

A/Prof Remy holds a Masters in Marketing from University College Cork, Ireland, and a Doctorate (DBA) from the University of Surrey, UK.

His research interests are revenue management metrics and developments, its alignment with digital marketing, and data analytics. He has published in international journals such as the International Journal of Leisure and Tourism marketing, and attend regular academic conferences to present papers.

A/Prof Remy is also regularly invited to attend major Revenue and Pricing conferences, giving speeches on revenue management-related topics, additionally, he is giving guest lectures in marketing and other subject areas to different educational organizations, for example to Latvian Universities and German hotel schools, and businesses too.

A/Prof Remy started his career in the hospitality & tourism industry in 1986, working in various positions up to general management position. These positions included inter alia managing director of the Kurhaus Baden-Baden with banqueting facilities up to 6.000 people and project manager of the consultancy group Dr. Kaub Group, Munich.

Additionally, he runs his own consultancy business, “Remy Consult”, advising international beverage, tourism and hospitality businesses, and providing executive education to a variety of stakeholders.

SIT Appointments

  • Associate Professor
    – Present
  • Deputy Cluster Director, BCD
    –

Education

  • Doctor of Business Administration (DBA)
    University of Surrey, UK , United Kingdom
  • Master of Commerce in Management & Marketing
    University College Cork , Ireland
  • Diploma in Hospitality Management
    WIHOGA Institute of Technology , Germany

Professional Certification

  • Hospitality Business Acumen
    Russell Technology
    –
  • Executive Data Science
    Johns Hopkins University, USA
    –
  • CHIA - Certification in Hotel Industry Analytics
    AHLA, American Hotel and Lodging Association
    –
  • Revenue Management
    Cornell University, USA
    –

Professional Memberships

  • Member of HSMAI APAC, and Board member of Revenue Advisory board, and Commercial board
    –
  • Member of ICHRIE
    –
  • Member of the Irish Marketing Institute, Ireland
    –
  • Member of the Chartered Institute of Marketing, United Kingdom
    –

Corporate Experience

  • Delivery of Guest Lectures for Sabre (Hospitality & Airline Solutions), and Sabre (Travel Network), Singapore,
    Present
  • Invitation as Speaker/Moderator at AsiaPricing Conference, Singapore, 2017 and 2018
    Present
  • Applied Research Project with HSMAI APAC, Singapore, May 2017 onwards on “Revenue Management Performance Measures”
    Present
  • Member of Expert team for SKVC Program Evaluation for Lithuanian universities/colleges, Lithuania
    Present
  • Speaker at major Revenue and Pricing Conferences (London, Amsterdam, Prague, Berlin, Singapore, Bangkok etc.)
    Present
  • Managing Director, Remy-Consult. Providing consultancy services for the Beverage, Tourism and Hospitality industries
    Present
  • Speaker at HSMAI Digital Marketing Conference, Phuket, Thailand, Aug. 23rd, 2023, Topic “Time to utilize and monetize Sustainability”
    –
  • Facilitator/Speaker delivering an HSMAI Masterclass/webinar, July 26st, 2023, Topic: “Total Revenue Management”
    –
  • Masterclass Facilitator at HSMAI ROC Conference, Marina Bay Sands, Singapore, May 10/11th, 2023, Topic “TRM Implementation”
    –
  • Co-Speaker at HSMAI ROC Conference, Marina Bay Sands, Singapore, May 10/11th, 2023, Topic “Linking Sustainability to Revenue Management”
    –
  • Facilitator/Speaker delivering an HSMAI Masterclass/webinar, Nov 21st, 2022, Topic: “Total Revenue Forecasting”
    –
  • Speaker at EDUtech Asia 2022, Nov 10th, 2022, Singapore, Topic: “Teaching Data Analytics to Hospitality Students“
    –
  • Speaker at FHA Congress, Oct 27th, 2022, Singapore, Topic: “Revenue Optimization for Hospitality: Boost Business and Customer Care through Data and Tech“
    –
  • Delivery of keynote speech for Parkhotel Group, Singapore, "Data Analytics and using Data for decision-making for Revenue Management and Marketing"
  • Delivery of Executive Education Training, Sokha Hotels & Resorts, Phnom Penh, Cambodia
    –
  • P.I. for Applied Research Project with Nestle, Switzerland, Oct 2014 - August 2015 on “Service Culture Development”
    –
  • Delivery of Executive Education, Laureate Hospitality Education, for Russian Investors, Zurich, Switzerland
    –
  • HOSPA, Tutor for Revenue Management Online Education, UK
    –
  • Delivery of Executive Education, Laureate Hospitality Education, for Taiwanese Hoteliers, Bluche, Switzerland
    –
  • Journalist for Brewery Trade Magazine “Biergrosshandel”,Stuttgart, Germany
    –
  • Editorial Reviewer for academic papers (Journal of Hospitality and Tourism Management, Journal of Hospitality and Tourism Research )

Research Interests

  • Revenue Management Performance Metrics

    The performance of revenue management has been measured traditionally with metrics such as Occupancy, ADR and RevPar, although the hospitality industry has moved in the meantime towards extended measures such as GOPPAR and TrevPar. Indeed, new metrics are requested, mainly from practitioners, to reflect better and more accurately on new developments on revenue management, such as the application of Total Revenue Management in other departments than rooms only. Also a possible shift towards Customer-centric Revenue Management may request a new metric; RevPac is under discussion though not yet conceptualized.

     

  • Total Revenue Management

    Total hotel revenue management has emerged in the hotel industry as a next stage in the evolution of revenue management. The idea is to apply revenue management not only to rooms division but all revenue generating departments. Although the concept promises synergy effects and optimized revenues, the challenges shouldn’t be neglected such as IT infrastructure and organizational culture which might mitigate the development of TRM. This study will investigate the practical application of total hotel revenue management and discusses several implications.

  • Green Balance - Application of tech-based solutions, especially in the areas of Sustainability and Revenue Management

    An applied research project is GREEN BALANCE, a project I am working on with my SIT HB colleague, Assoc Prof Kruesi, is just the first step to creating a significant impact in the area of sustainability for the hospitality industry. GREEN BALANCE acts as a sustainability dashboard allowing hospitality businesses, to effortlessly assess their carbon footprint of their energy and water usage, as well as how much waste is produced at their properties. Furthermore, besides providing hospitality businesses with a complete overview on their sustainability, GREEN BALANCE also allows the organization to compare how sustainable it is relative to the other organizations that are using the application. 

Current Projects

  • OrangeRoom Development Sustainability project
    – Present

    Furthermore, I am involved in other planned applied research projects focused on technology-based solutions to use data in an optimized way. 

    As part of our collaboration with Orange Room, Assoc. Prof Kruesi and I have several objectives we are working towards. These include the development and piloting of a technology-based solution aimed at improving the sustainability of Orange Room's physical events, as well as the events of other MICE organizations.

  • MWR Development of a Carbon Footprint Calculator
    – Present

    An applied research project aimed at designing, developing, and implementing a carbon footprint calculator for Mandai Wildlife Reserve (MWR). The project is proposed against the backdrop of increasing environmental degradation and the significance of sustainability in leisure travel and the community at large. MWR is devoted to caring for the environment and preserving animals and nature. To become a sustainable operator and to achieve carbon neutrality by 2024, MWR sought assistance from SIT to create real solutions to achieve this goal.

  • Application of tech-based solutions for Sustainability and Revenue Management
    – Present

    An ongoing applied research project is GREEN BALANCE, a project I am working on with my SIT HB colleague, Assoc Prof Kruesi, is just the first step to creating a significant impact in the area of sustainability for the hospitality industry. GREEN BALANCE acts as a sustainability dashboard allowing hospitality businesses, to effortlessly assess their carbon footprint of their energy and water usage, as well as how much waste is produced at their properties. Furthermore, besides providing hospitality businesses with a complete overview on their sustainability, GREEN BALANCE also allows the organization to compare how sustainable it is relative to the other organizations that are using the application.

  • Revenue Management Performance Metrics
    – Present

    The performance of revenue management has been measured traditionally with metrics such as Occupancy, ADR and RevPar, although the hospitality industry has moved in the meantime towards extended measures such as GOPPAR and TrevPar. Indeed, new metrics are requested, mainly from practitioners, to reflect better and more accurately on new developments on revenue management, such as the application of Total Revenue Management in other departments than rooms only. Also a possible shift towards Customer-centric Revenue Management may request a new metric; RevPac is under discussion though not yet conceptualized.

    The present metric for revenue management utilized by the hospitality industry has been in existence since almost thirty years ago. As the world shrinks with globalization, there is an urgent need to revise the metric which the industry employs.

    In addition, as economies are disrupted by those of a sharing nature, the traditional way of conducting business and measuring success needs to be reexamined. A revised assessment allows businesses to have a more holistic and better view on revenue management performance. In response to enhanced globalization and the disruptive economies, this analysis will offer insights into what a revised metric entails and propose recommendations on operations, sales, marketing and strategies for the hospitality sector. This study also served to address the gap in the academic field of revenue management metrics and invited discussions on how to advance the revenue management knowledge.  The study has been finished and published within HSMAI (https://hsmaiacademy.org/wp-content/uploads/sites/11/2019/02/2019-hsmai-and-sit-revenue-management-metrics-study-final.pdf).       

    Subsequently, a researcher team lead by Associate Professor Detlev Remy from SIT, Singapore Institute of Technology, will start phase 2, in collaboration with HSMAI Asia to conceptualize the new RM metrics, and investigate the implementation process. 

  • Total Revenue Management
    – Present

    Total hotel revenue management has emerged in the hotel industry as a next stage in the evolution of revenue management. The idea is to apply revenue management not only to rooms division but all revenue generating departments. Although the concept promises synergy effects and optimized revenues, the challenges shouldn’t be neglected such as IT infrastructure and organizational culture which might mitigate the development of TRM. This study will investigate the practical application of total hotel revenue management and discusses several implications.

Journal Papers

  • Kruesi, M & Remy, D., 2023, “Hotel Sustainability: Balancing Environmental Responsibility and Business Success”, International Encyclopedia for Business Management, Elsevier

  • Remy, D. & Kruesi, M.,2023, “Green is the New Black in the Hotel Industry: Optimising Revenue through Promoting Sustainability”, Journal of Hospitality and Tourism Cases 

  • Kruesi, M.& Remy, D.,2023, “The Power of Partnerships – A Case Study of Employee and Guest Collaboration in Hotel Sustainability”, SAGE Business Cases 

  • Remy, D., Boo, H. & Tee, S., 2023, “Exploratory study on the potential of new revenue management metrics for the hotel industry”, Tourism and Hospitality Management (Vol. 29, No. 2)       

  • Perdana, A., Wee, T. & Remy, D. 2019, “Data analytics dilemma at Alpen hotel”, Journal of Information Technology Teaching Cases, 2019, 1-6.           

  • Remy, D., 2014, “Revenue Management in For-profit Higher Education“, ProQuest 10177458

  • Hiemer, M., Remy, D. & Gerstkamp, W.,2014, “The impact of revenue management on brand equity –an exploratory study”, Int. Journal of Business and Management Studies, 3(1), 103-116, 2014

  • Tajeddini, K., Remy, D. & Pardo, P., 2011, “Market orientation and business performance: evidence from the hotel industry in Germany”, Int. Journal of Leisure and Tourism Marketing, Vol.2, No.3, 2011

Conferences

  • Kruesi, M. A., Remy, D. & Shi, J. , “Green Arithmetic: Carbon Footprint Calculators for Tourist Attractions”, Council on Hotel, Restaurant, and Institutional Education, Asia Pacific Forum, Clark, Philippines, May 25-27th 2023

  • Remy, D. Koh. G, Kruesi, M, Juhi. N, Singh, D., Liew, L., Lum, R., Xuan, W., Xing, X., 2022, “The effect of service robots and other technology on job profiles in the hospitality industry”, TEMSSH 2022 Conference, Thailand, Nov 19-21, 2022 

  • Kruesi, M., & Remy, D., 2022, “Green Balance: Sustainable Hotel Operations at a Glance”, APacCHRIE Conference, Malaysia, May 23-25, 2022 

  • Remy, D. & Boo, H.C., 2021, “Big Data analytics adoption in the Singaporean MICE industry“, APacCHRIE Conference, Singapore, June 2-4, 2021 

  • Remy, D., Ng L.K., & Wee, T., 2018, “What is the hotel industry view regarding academia’s preparation of students as future problem solvers“, The 16th APacCHRIE Conference, Guangzhou, China, May 30 – June 2, 2018 

  • Remy, D. & Wee, T., 2018, “Industry-focused Capstone projects – what is the stakeholders’ view?”, ALC Conference, Singapore, Jan 25/26th 2018 

  • Remy, D.& Wee, T., 2017, “Characteristics and specifics of hospitality education: A preliminary comparative case study approach“, THE-ICE 11th IPoE Forum 2017, Melbourne, Australia, Nov 13-16th 

  • Remy, D., Zhaoping, L, &  Reusch, A.,2017, “The relevance of hotel classification systems for luxury hotels today and how they support quality and brand consistency”, Hong Kong 2017 - 3rd Global Tourism & Hospitality Conference, Hong Kong, June 5th 2017, The E-proceedings of Hong Kong 2017

  • Remy, D., Pico, C., &  Gerstkamp. W., 2016, “Research on the competitive advantages of boutique hotels”, IRC Conference, Brig, Switzerland, May 9th 2016  

  • Remy, D. & Diamantis, D., 2016, “Ecotourism management in periods of crisis: Lessons from the biosphere reserves in Central and Eastern Europe”, TTRA Conference, Shannon, Ireland, April 20th 2016

  • Stenlund, R., Remy, D. & Gerstkamp, W., 2015, “Future developments of revenue management: perspectives of revenue management practitioners”, THRIC Conference, Letterkenny, Ireland, June 11th 2015

  • Guett, B., Remy, D. & Gerstkamp, W., 2015, “The Spread of Revenue Management”, ASBC, Geneve, Oct 12/13th 2015, Proceedings of Annual Switzerland Business Research Conference, ISBN: 978-1-922069-86-3

  • Remy, D., Gerstkamp, W., Ebiner, E.,Berzina, K., Millere, I. & Medne, L., 2014, “Impact of new Developments in Distribution on the Hotel Industry: A Case Study of Latvian Hotels”, New Challenges of Economic and Business Development Conference, Riga, Latvia, May 8-10th 2014

  • Hiemer, M., Remy, D. & Gerstkamp, W., 2013, “The impact of revenue management on brand equity –an exploratory study”, IJAS Conference, Freiburg, Germany, December 7th 2013

  • Winkelmann,M., Remy, D. & Gerstkamp, W., 2013, “Are customers ready to accept Total Revenue Management”, IJAS Conference, Freiburg, Germany, December 7th  2013

  • Gerstkamp, W., Remy, D. & Ebiner, E., 2013, “Destination image and juveniles perception” European Marketing Conference, Frankfurt, Germany, August 15/16th  2013

  • Remy, D. & Gerstkamp, W., 2012, “Rhetoric’s and reality in the implementation of revenue management”, Atlas Business Tourism Conference, Lugano, Switzerland, December 10th 2012

  • Remy, D. & Schirinzi, A., 2010, “The impact of knowledge on perceived fairness of revenue management practices”, Global Business Conference, Dubrovnik, Croatia, October 14th , 2010, Innovation Institute, ISBN: 978-953-56385-0-6, pgs. 148-168

  • Remy, D. & O’Sullivan, D., 2006, “The Relationship between Market Orientation and Firm Performance, Evidence from the German Market”, Irish Academy of Management Conference, Cork, Ireland 7th September 2006 

Books

  • Remy, D., Chan, B. & Johansson, A., 2023, “Profit-Oriented Revenue Management

    (PORM)”, published by HSMAI Academy

  • Kruesi, M. A. & Remy, D., 2023,“Pick the Low Hanging Fruit: Improving the Sustainability of Small to Medium Sized Hotels in Singapore”, published by Singapore Hotel Association (SHA), Singapore

  • Remy, D., Chan, B. & Johansson, A., 2023, “Total Revenue Management”, published by

    HSMAI Academy, https://hsmaiacademy.org/the-benefits-of-total- revenue-

    management 

  • Kruesi, M. A. & Remy, D., 2023, “Two Heads are Better than One: A Collaborative Approach to Hotel Sustainability”, published by HospitalityNet, https://www.hospitalitynet.org/whitepaper/4115151.html

  • Remy, D., Kruesi, M., 2023, “Integrating Sustainability in Hospitality Operations”, in International Case Studies for Hospitality, Tourism and Events Management Students and Trainees, Tehnopress 

  • Remy, D. & Kruesi, M., 2022, “You Can’t Improve on What you Don’t

    Measure: Linking Sustainability to Revenue Management”, published by HSMAI Academy, 

    https://hsmaiacademy.org/linking-sustainability-to-revenue-management/

  • Remy, D. & Tan, J., 2021, “Integrating Data Analytics in Hospitality Management”, in International Case Studies for Hospitality, Tourism and Events Management Students and Trainees, Tehnopress Vol.12, ISBN 198-606-687-485-8

  • Remy, D., Kruesi, M & Wong, S., 2022, “Integrating Data Analytics in Crisis Management”, in International Case Studies for Hospitality, Tourism and Events Management Students and Trainees, Tehnopress Vol 13, ISBN 978-606-687-497-5

  • Kruesi, M & Remy, D., 2022, “Technology-Based Solutions to Effective Sustainability Benchmarking in the Hotel Industry”, in International Case Studies for Hospitality, Tourism and Events Management Students and Trainees, Tehnopress Vol 13, ISBN 978-606-687-497-5

  • Remy, D.& Spivey, M., 2022, “Module 4.3 – Hotels”, in ICCASkills (1st Global Accreditation for the meetings industry), published by International Congress and Convention Association (ICCA)

  • Remy, D. & Gerstkamp, W., 2018, “Business Case of Revenue Management and Employee Engagement”, in “International Case Studies for Hospitality, Tourism and Events Management Students and Trainees”, Tehnopress, (under review)

  • Remy, D. & Gerstkamp, W., 2017, “Business Case of Leadership and Revenue Management”, in “International Case Studies for Hospitality, Tourism and Events Management Students and Trainees”, Tehnopress, Vol.8, 2017, ISBN 978-606-687-304-8

  • Gerstkamp, W. & Remy, D., 2016, “Business Case of Emotional Intelligence at the Workplace”, in “International Case Studies for Hospitality, Tourism and Events Management Students and Trainees”, Volume 6, Tehnopress, Iasi, ISBN 978-606-687-190-7

  • Remy, D. & Gerstkamp, W., 2013,” Measuring of Brand Equity in a small hotel chain”, in “International Case Studies for Hospitality and Tourism Management Students and Trainees”, ISBN 978-606-687-010-8

  • Gerstkamp, W. & Remy, D., 2012, “Revenue Management Implementation”, in “International Case Studies for Hospitality and Tourism Students and Trainees”, ISBN 978-973-702-924-9

  • Nothofer, K. & Remy, D., 2010, “The role of Multi-channel Management in the Hospitality Industry”, in “Tourism and Hospitality Research in Ireland: Current Challenges and Future Opportunities”, ISBN 978-1908358-00-4

  • Remy, D., 2007, “F&B Management” in 10/2007 IST-Studieninstitut, Germany

Teaching Modules

Hospitality Business, B (Hons)

  • BHB2007 - Revenue Management
  • BHB3302 - Hospitality Data Analytics
  • BHB3303 - Hospitality Interactive Marketing
  • BHB3003 - Revenue Management