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Assistant Professor

Jisu Kim

Ph.D. in Mass Communication, University of Minnesota-Twin Cities, United States
Cluster:
Business, Communication and Design
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Biography

Dr. Jisu Kim is an assistant professor at the Singapore Institute of Technology where she teaches in the Digital Communications and Interactive Media program. She is an affiliate fellow of the Information Society Project at Yale Law School. Prior to arriving at SIT, she was on the faculty at Wenzhou-Kean University. She was also a resident fellow at the Information Society Project and an affiliated scholar at The Justice Collaboratory (Social Media Governance Initiative) at Yale Law School.

Dr. Kim’s research focuses on how digital technology influences audience engagement, journalism practices, and the business model of news organizations, with an emphasis on computational methods. Dr. Kim’s goal is to understand factors that influence audience trust in news organizations and engagement with news on social media to help news organizations devise a better strategy for engaging with their audiences. In addition, her work seeks to examine the factors that influence the dissemination of news and information on social media through computer algorithms. She sees herself working as an interdisciplinary scholar, developing a useful computer program or platform for news organizations and audiences in order to enhance productive interactions between the two parties and improve journalism practice.

Thus far, her work has been published in the Social Media + Society, Journalism Practice, International Journal of Communication, Corporate Social Responsibility and Environmental Management, International Journal of Nonprofit and Voluntary Sector Marketing, The Agenda Setting Journal, and in an edited book, The Power of Information Networks: New Directions for Agenda Setting, with other papers currently under revision or peer review at journals. She has also presented more than 10 conference papers at leading conferences, such as ICA and AEJMC.

With respect to teaching, her teaching areas include social media, audience engagement, media practices, data analytics, data visualization, communication theories and applications. Born in Seoul, Republic of Korea, Dr. Kim earned a BA in Political Science, an MA in Journalism and Mass Communication at Korea University, and a PhD in Mass Communication from the Hubbard School of Journalism and Mass Communication at the University of Minnesota – Twin Cities.

Education

  • Ph.D. in Mass Communication
    University of Minnesota-Twin Cities , United States
  • M.A. in Journalism and Mass Communication
    Korea University , South Korea
  • B.A. in Political Science
    Korea University , South Korea

Research Interests

  • Social Media, Audience Engagement, Computational Research, Audience Analytics, Digital Journalism, Data Visualization, Social Network Analysis, Trust

Journal Papers

  • Kim, J., Huh, J., Rath, B., Salecha, A., & Srivastava, J. (2021). Relationship between Citizen-Eyewitness Images and Audience Engagement with News. Journalism Practice. Advance online publication.

  • Rim, H., Kim, J., & Dong, C. A. (2019). A Cross-National Comparison of Transparency Signaling in CSR Reporting: The United States, South Korea, and China Cases. Corporate Social Responsibility and Environmental Management, 26(6), 1517-1529.

  • Kim, J., Park, K., & Rim, H. (2018). Does the Engaged Public’s Evaluation of Networking Practices Matter? The Effects of Polarized Attitudes and the Reputation of Networking on Individuals’ WOM Behaviors. International Journal of Nonprofit and Voluntary Sector Marketing, 23(4), 1–8.

  • Kim, J. (2018). One Name Can Change Many Things: Influences of Mentioning Political Candidates on Network Agenda-Setting Effects in the 2016 U.S. Election. The Agenda Setting Journal, 2(1), 41–63.

  • Kim, J., Lewis, S. C., & Watson, B. R. (2018). The Imagined Audience for and Perceived Quality of News Comments: Exploring the Perceptions of Commenters on News Sites and on Facebook. Social Media + Society, 4(1), 1–12.

  • Kim, J., & Park, S. –Y. (2017). The Effects of Generational Identification Accessibility and Normative Fit on Hostile Media Perceptions. International Journal of Communication, 11, 2115–2135.

Teaching Modules

Digital Communications and Integrated Media, BSc (Hons)

  • DCM2222 - Strategic and Public Communications