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Assistant Professor

Jisu Kim

Assistant Professor
Ph.D. in Mass Communication, University of Minnesota-Twin Cities, United States
Cluster:
Business, Communication and Design
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Biography

Dr. Jisu Kim is an assistant professor at the Singapore Institute of Technology where she teaches in the Digital Communications and Interactive Media program. She is an affiliate fellow at the Information Society Project and an affiliated scholar at The Justice Collaboratory (Social Media Governance Initiative) at Yale Law School. Prior to arriving at SIT, she was on the faculty at Wenzhou-Kean University. She was also a resident fellow at the Information Society Project at Yale Law School.

Her research focuses on understanding the factors that influence users’ trust in artificial intelligence (AI) and their interactions with AI-enabled systems from a human-computer interaction perspective. She investigates how design features, transparency, reliability, and user characteristics shape the user experience and trust in AI-driven platforms. Employing advanced computational methods, her work explores how digital technologies mediate human engagement with information and shape communication behaviors on social media. As an interdisciplinary scholar, she is dedicated to developing user-centered AI interfaces and adaptive systems that enhance effective, trustworthy, and intuitive human-AI collaboration. Her applied research includes collaborations with various social media platforms and media organizations, aiming to translate HCI insights into practical AI solutions that improve usability and user satisfaction.

Thus far, her work has been published in peer-reviewed journals, including Computers in Human Behavior,  Behaviour & Information Technology, Social Media + Society, International Journal of Human-Computer Interaction, Proceedings of the ACM on Human-Computer Interaction, Journalism Practice, Corporate Social Responsibility and Environmental Management, and International Journal of Nonprofit and Voluntary Sector Marketing. She also won multiple paper awards at major communication conferences, such as the Association for Education in Journalism and Mass Communication (AEJMC). 

With respect to teaching, her teaching areas include social media, audience engagement, data analytics, data visualization, communication theories and applications. Born in Seoul, Republic of Korea, Dr. Kim earned a BA in Political Science, an MA in Journalism and Mass Communication at Korea University, and a PhD in Mass Communication from the Hubbard School of Journalism and Mass Communication at the University of Minnesota – Twin Cities.

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Yale ISP Profile

SIT Appointments

  • Assistant Professor
    – Present

Education

  • Ph.D. in Mass Communication
    University of Minnesota-Twin Cities , United States
  • M.A. in Journalism and Mass Communication
    Korea University , South Korea
  • B.A. in Political Science
    Korea University , South Korea
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Research Interests

  • Algorithms, Computational Research, Human-Computer Interaction, Trust, Engagement, Data Visualization, Data Analytics, Social Network Analysis, Social Media, Digital Journalism, Sustainability

Current Projects

  • Human-Centric AI Perception for Autonomous Vehicles: Bridging Trust and Safety
    – Present

    Co-Principal Investigator (co-PI)
    MOE AcRF Tier 1 Grant (S$ 218,995)

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Journal Papers

  • Summary: I have published 13 journal papers, 1 book chapter, and 2 white papers  (Updated in 2025.  Full list available in Google Scholar).

  • Lu, X., & Kim, J. (2025). Keeping Up with Generative AI: Effects of Engagement Characteristics, Cognitive Appraisals, and Affective Reactions on User Adaptation. Behaviour & Information Technology. Advance online publication. doi: 10.1080/0144929X.2025.2483788

  • Kim, J. (2024). The Value of a Shared Experience: Relationships between Co-Experience and Identification with Other Audiences and Audience Engagement Behaviors on Social Media. Computers in Human Behavior. Advance online publication. 

  • Katsaros, M., Kim, J., & Tyler, T. (2023). Online Content Moderation: Does Justice Need a Human Face? International Journal of Human-Computer Interaction. Advance online publication.

  • Kim, S., & Kim, J. (2023). The Propagation of the QAnon Conspiracy Theory on Facebook. In Proceedings of the ACM on Human-Computer Interaction (CSCW’2023), 7(150), 1–24.

  • Katsaros, M., Tyler, T., Kim, J., & Meares, T. (2022). Procedural Justice and Self Governance on Twitter: Unpacking the Experience of Rule Breaking on Twitter. Journal of Online Trust and Safety, 1(3), 1–26.

  • Kim, J., McDonlad, C., Meosky, P., Katsaros, M., & Tyler, T. (2022). Promoting Online Civility Through Platform Architecture. Journal of Online Trust and Safety, 1(4), 1–23.

  • Kim, J., Huh, J., Rath, B., Salecha, A., & Srivastava, J. (2021). Relationship between Citizen-Eyewitness Images and Audience Engagement with News. Journalism Practice, 16(8), 1774–1794.

  • Rim, H., Kim, J., & Dong, C. A. (2019). A Cross-National Comparison of Transparency Signaling in CSR Reporting: The United States, South Korea, and China Cases. Corporate Social Responsibility and Environmental Management, 26(6), 1517-1529.

  • Kim, J., Lewis, S. C., & Watson, B. R. (2018). The Imagined Audience for and Perceived Quality of News Comments: Exploring the Perceptions of Commenters on News Sites and on Facebook. Social Media + Society, 4(1), 1–12.

Conferences

  • Summary: I have presented 20 papers at conferences around the world. 

  • Li, H., Xie, Z., & Kim, J. (2023). Can Social Media be a Place for Feminism?: Effects of Aggressive Comments on User Engagement in Collective Action for Gender Equality in China. Paper presented to the Gender and Communication Section of the annual conference of the International Association for Media and Communication Research (IAMCR), online.

  • Kim, J. (2023). The Application of Affordance Theory in Understanding Social Media Users' Perception of Algorithms. Paper presented to the 18th Asia Pacific International Conference on Information Science and Technology (APIC-IST), online.

  • Kim, J., & Lu, X. (2023). Can Social Media Algorithms be Online Content Creators’ Business Partners?: Focusing on the Affordance of Social Media. Paper presented to the Communication & Technology Division of the annual conference of the International Communication Association (ICA), Toronto, Canada.

  • Kim, J., McDonlad, C., Meosky, P., Katsaros, M., & Tyler, T. (2022). Promoting Online Civility Through Platform Architecture: A Field Experiment on Nextdoor. Paper presented to the Communication & Technology Division of the annual conference of the International Communication Association (ICA), Paris, France

  • Kim, S., & Kim, J. (2022). The Evolution and Ecology of Disinformation: Exploring the QAnon Conspiracy Theory Narrative on Facebook. Paper presented to the Information System Division of the annual conference of the International Communication Association (ICA), Paris, France.

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Teaching Modules

Digital Communications and Integrated Media, BSc (Hons)

  • DCM1111 - Fundamentals of Digital Web Analytics
  • DCM1014 - Data Visualisation
  • DCM1110 - Introduction to Research Methods
  • DCM2222 - Strategic and Public Communications
  • DCM2211 - Predictive Analytics
  • DCM2111 - Web Metrics with Analytics Platform
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