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Associate Professor

Jenson Goh

Associate Professor
Member, Sustainability Education Committee
PhD in Information Systems, National University of Singapore, Singapore
Cluster:
Engineering
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Biography

Dr Jenson is currently an Associate Professor at the Singapore Institute of Technology for 50% of his time when he focuses on the design and implementation of systems thinking and system dynamics curriculum for students and leaders while fulfilling his duties as a faculty in the Engineering Cluster in applied learning and research. He is also a member of the University's sustainability group responsible for curating and driving sustainability education among students and leaders in the industry. 

In the other 50% of his time, he is the Chief Executive Officer of a boutique company called Coddiwompling that focuses on supporting organisations and/or leaders to drive transformative changes, especially from a system perspective. His company offers consultancy, customized leadership development programmes, coaching/mentoring and strategic facilitation services and has to date served more than 70 happy organisation clients both in Singapore and overseas. Dr Jenson has years of consulting work across the globe in diverse industries. He is still well sought after by companies around the world for his knowledge and capabilities in leading transformational works.

Dr Jenson previously held Chief Information, Learning and Sustainability Officer positions in Monde Nissin Group, a publicly listed USD1 billion multi-national company HQ in the Philippines and had driven many successful leadership learning programmes (especially in coaching/mentoring and systems thinking) and digital transformation and sustainability's strategies and projects across Philippines, Thailand, and Singapore.

Before that, he was Director of Studies at Residential College 4. His responsibility involved the realization of a transformative programme to develop students into able system thinkers. He was an international award-winning teaching case writer and multiple years NUS teaching award winner. His research strives to uncover ways to help organizations/society deal with wicked problems. He had published articles in top-tier journals and conferences, books, press and practitioner’s publications.

Dr Jenson also had >16 years in strategizing IT use as a Chief Enterprise Architect. He had extensive experience driving many IT initiatives to support University’s teaching, research and administration. In 2003, he was selected by Infocomm Authority of Singapore and Sun Microsystems for the prestigious 8 months Java Black Belt programme to be groomed as a leader in Singapore’s IT industry. For his innovative use of IT and service to the University, he had won >20 international and national awards which include the NUS service champion and NUS IT Director's awards.

Dr Jenson had served as the Head, Manpower and Logistics (NS) in the Singapore Police Force responsible for the operational readiness of 1,600 NSmen for more than 10 years. For his dedication, he received multiple awards from the Commissioner of Police and Division Commander including the most prestigious Home Team NS man of the year award in 2018. Dr Jenson is an avid societal contributor. He is a board member of Casa Raudha (www.casaraudha.org), Executive Committee member of Tech Talent Assembly (www.ttab.org.sg), Chairman of Singapore Our Home SG75 National Youth Competition (www.sg75.sg), and the President, the Asia Pacific Coordinating Policy Council and Policy Council member of the System Dynamics Society (www.systemdynamics.org).

SIT Appointments

  • Member, Sustainability Education Committee
    – Present
  • Associate Professor
    – Present

Education

  • PhD in Information Systems
    National University of Singapore , Singapore
  • Master of Science (Computer Science)
    National University of Singapore , Singapore
  • Bachelor of Science (Computer and Information Sciences) with Merit
    National University of Singapore , Singapore

Achievements

  • Top 300 Global Excellence Leaders in 2025 from 12,000 nomination by Excellence Talk
  • IEOM Distinguished Industry Achievement Award by IEOM Society
  • Nominated for National University of Singapore’s Annual Teaching Excellence Award for AY17/18
  • HomeTeamNS Meritorious (Bronze) Award by HomeTeamNS Association
  • Singapore Business Excellence Assessor Green Jacket by Enterprise Singapore
  • National University of Singapore’s Residential Colleges Teaching Excellence Award for AY17/18
  • Promoted to the rank of Superintendent of Police (National Service)
  • Police National Service Man of the Year Award
  • National University of Singapore’s Residential Colleges Teaching Commendation Award for AY16/17
  • 2nd Runner up, 21st International CEEMAN Case Writing Competition
  • 1st Runner up, 20th International CEEMAN Case Writing Competition
  • PhD Graduate Research Achievement Award, School of Computing, NUS
  • Commission of Police’s Commendation Award
  • NUS Service Champion Award by NUS
  • Induced into NUS Grooming Excellence Managers programme by NUS
  • Singapore Police Force “D” Division Commander’s Award (National Service)
  • Singapore Police Force “D” Division Commander’s Award (National Service)
  • Singapore Police Force “D” Division Commander’s Award (National Service)
  • NUS Service Champion Award by NUS
  • NUS Computer Centre’s Director Award by NUS
  • Won More than 20 NUS, National and International Quality and Innovation Awards given by NUS, National Innovation Quality Circle (NIQC) and International Convention for Quality Control Circle (ICQCC)
    –
  • Handpicked into the Java Belt Programme by NUS, Infocomm Development Authority (iDA) and Sun Microsystems

Professional Certification

  • Certified IT Project Management (Senior)
    Singapore Computer Society
    –
  • Certified ICF's Professional Certified Coach
    International Coaching Federation (https://coachingfederation.org/)
  • Certified Asia Institute of Mentoring’s Professional Mentor
    Asia Institute of Mentoring (https://asiainstituteofmentoring.com/)
  • Certified EB Centre’s Engendering Balance in Leadership Practitioner
    Engendering Balance Centre (https://www.ebcentre.co/)
  • Certified ICF’s Associate Certified Coach
    International Coaching Federation (https://coachingfederation.org/)
    –
  • Certified Care for Education’s Lead Trainer for LEGO® Six Bricks
    Care for Education (www.carefored.co.za)
  • Certified IAL’s WSQ Advanced Certificate in Learning and Performance
    Institute of Adult Learning
  • Certified SMU’s Professional Certificate in Coaching
    Singapore Management University
  • Certified TPC Leadership Professional Coaching
    TPC Leadership
  • SCS’s Certified IT Project Manager (CITPM)
    Singapore Computer Society
  • Certified Care for Education’s LEGO® Six Bricks Facilitator
    Care for Education (www.carefored.co.za)
  • Certified Care for Education’s LEGO® Playbox Facilitator
    Care for Education (www.carefored.co.za)
  • Certified Facilitator of LEGO® SERIOUS PLAY® Method
    Association of Master Trainer of LEGO(R) SERIOUS PLAY(R) Method
  • Certified Advance Business Process Modelling
    ARIS Business Architect
  • Certified The Open Group Architecture Framework 8
    The Open Group Architecture
  • Certified ISS NICF Enterprise Architecture Practitioner
    Institute of Systems Science, National University of Singapore
  • Certified WSG Design Application Architecture
    Workforce Singapore
  • Certified WSG Design Architecture Governance
    Workforce Singapore
  • Certified WSG Design Business Architecture
    Workforce Singapore
  • Certified WSG Design Technology Architecture
    Workforce Singapore
  • Certified WSG Develop Architecture Transition Plan
    Workforce Singapore
  • Certified WSG Perform Architecture Gap Analysis
    Workforce Singapore
  • Certified WSG Plan Enterprise Architecture Development
    Workforce Singapore
  • Certified Lean Six Sigma (Service) Black Belt
    Neville-Clarke International
  • Certified Sun Java Mobile Application Developer
    Sun Microsystems
  • Certified Sun Solaris System Administrator
    Sun Microsystems
  • Certified Sun Solaris Network Administrator
    Sun Microsystems
  • Certified Sun Java Enterprise Architect
    Sun Microsystems
  • Certified Sun Java Business Component Developer
    Sun Microsystems
  • Certified Sun Java Developer
    Sun Microsystems
  • Certified Sun Java Developer for Web Services
    Sun Microsystems
  • Certified Sun Java Programmer
    Sun Microsystems

Professional Memberships

  • Chairman, Singapore Our Home SG75 Working Committee (www.sg75.sg)
    – Present
  • General Secretary and Tech Career Advisor, Tech Talent Assembly
    – Present
  • Member, Tanjong-Pager Tiong Bahru Citizens’ Consultative Committee, PA
    – Present
  • President, Asia Pacific Coordinating Policy Council, System Dynamics Society
    – Present
  • Member, Sustainable Development Committee, South-West CDC
    – Present
  • Member, Balaton Group (www.balatongroup.org)
    – Present
  • Member, System Dynamics Society
    – Present
  • Member, Singapore Computer Soceity
    – Present
  • Member, ISO/TC 176 Working Group for Quality Management & Quality Assurance, Enterprise Singapore
    –
  • Member, ISO PC288 Working Group for Quality Management System for Education, Enterprise Singapore
    –
  • Lead Assessor and Green Jacket, Singapore Quality Award, Enterprise Singapore
    –

Corporate Experience

  • Vice President, Professional Practice, System Dynamics Society
    – Present
  • Board Member and Chair of Nominating Committee, Casa Raudha Pte Ltd
    Present
  • Advisory Board Member, Caregiver Asia Pte Ltd
    Present
  • Chief Information & Learning Officer, Monde Nissin Corporation
    –
  • Chief Sustainability Officer, Monde Nissin Corporation
    –
  • Chief Enterprise Architect and Senior Manager (Strategies & Development), National University of Singapore
    –
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Research Interests

  • Systems thinking and system dynamics

    Applying systems thinking and system dynamics in addressing complex organizational (e.g., in strategy development and implementation, in complex project management), societal, and sustainability challenges.

     

  • Information systems management and implementation

    Uncover the intertwining relationships between people, processes, and technologies, especially in the context of driving systematic and/or transformative changes within an organization or society. Some topics include IT-enabled business transformation, ICT project management, and its dynamics.  

     

  • Teaching and Learning

    Particularly interested in the design and application of Learning through play methodology to enhance student's engagement, deepen student's thinking capabilities, and improve student's learning while having fun doing so. 

     

  • Teaching and Research Case Study

    Design and writing of effective teaching case study especially in the area of change management and system dynamics and in the conduct of in-depth research case study to uncover insights of the inner working of how things in organization and society works in a certain way. 

     

Current Projects

  • Implementation of Systems Thinking in Public Policy: Taking Eco-Product Value Realization as an example
    – Present

    The project objectives are to:

    • Explore the successful cases of Eco-Product Value Realization and develop systems thinking and system dynamics models to explain the principal programs and policies leading to the successful outcomes of the Eco-Product Value Realization success stories.
    • Conduct the field studies of Eco-Product Value Realization in China.
    • Make the system dynamics modelling more accessible through group model building, help decision-makers optimize their policy-making and create real change to the world. This can be done by publishing the results in a public policy relevant “extension bulletin” format for “decision-makers” in the public and private sectors

    The p​​​​​roject was awarded by the Balaton Group: http://www.balatongroup.org and the project amount is USD3,000/=.

  • Suboptimality game platform and training as a lever for change
    – Present

    The goal of this project is to provide transformative ways for decision-makers: a systemic view where they could experience the benefits of suboptimality to feed robustness in a fluctuating world. We propose to co-create two game platforms where participants could test suboptimal solutions to address their issues: (i) an online platform where users can enter parameters in set conditions (with stochastic variations), with the goal to survive for the longest time (with options ranging from over-optimized to suboptimal inputs), (ii) an in-person training program (small group) where participants share their (real) current issues and attempt to find the most robust way forward, with the help of disruptive/fluctuating elements and pinpointing the added values of their weaker points (once integrated in a systemic view). In both cases, the process forces the users to adapt and transform their projects or initial question until they tick 3 milestones (human health & social health & water-soil-biomass health), followed by a stress test to make sure it is robust. The p​​​​​roject was awarded by the Balaton Group: http://www.balatongroup.org and the project amount is USD20,00/=.

     

  • Societal Impacts for Sustainability: Proliferating Thailand’s Sustainability Village Know-How to Scotland and Singapore.
    – Present

    The project objectives are to:

    1. Distill a set of ideas, activities, and lessons from living and learning in the sustainability village in Thailand that can be readily implemented in Scotland and Singapore to drive sustainability awareness and actions in those countries.

    2. Co-design and test the ideas distilled into feasible implementation plans to be implemented in Scotland and Singapore.

    3. Document the progress, experiences, and best practices that can be readily shared with others.

    The p​​​​​roject was awarded by the Balaton Group: http://www.balatongroup.org and the project amount is USD13,700/=.

     

  • Learning and Teaching with System Archetypes
    – Present

    The project objectives are to:

    • Produce extensive written materials on how system archetypes can be effectively applied to solve complex sustainability problems.
    • Some of these written materials will be published in book form. Others will be distributed via the Internet or directed to a journal.
    • Produce a carefully designed training curriculum, with participant materials and set of slides for use in training programs on how to use systems archetypes to solve complex sustainability problems.

    The p​​​​​roject was awarded by the Balaton Group: http://www.balatongroup.org and the project amount is USD20,000/=.

Past Projects

  • Deepening collaborative efforts in improving systems dynamics application for sustainable development policy analysis: taking China’s Ecology Poverty Alleviation Policy as an example
    –

    The project objectives are to:

    1. Develop a report on the application of system dynamics on China’s ecological poverty alleviation policy with first-hand data from the field studies.

    2. Deliver a public presentation on the system dynamics modelling to solve complex sustainability challenge with workshop feedback obtained from various stakeholders.

    3. Publish the finding in the Balaton Group bulletin and other applied research outlet

    The p​​​​​roject was awarded by the Balaton Group: http://www.balatongroup.org and the project amount is USD3,000/=.

     

  • Improving RC4 student's systems thinking capabilities with LEGO® SERIOUS PLAY®
    –

    The project objective is to investigate into the effect of applying LEGO(R) Serious Play(R) method in the teaching of system dynamics module on enhancing student's systems thinking capabilities. 

    The project grant was founded by the Centre for Teaching and Learning of NUS and for an amount of S$9,535.00/=

     

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Journal Papers

  • Collste D, Apetrei CI, Booth Sweeney, Goh, J. C. L., et al. (2025) Polycrisis patterns: applying system archetypes to crisis interactions. Global Sustainability. 2025;8:e17. doi:10.1017/sus.2025.21

  • Yan, H.Y., Wang, L. L., Goh, J., Shen, W.Z, Richardson, J., Yan X. Y., (2023) “Towards Understanding the Causal Relationships in Proliferating SD Education—A System Dynamics Group Modelling Approach in China”, Systems, Vol. 11, Issue 7, pp.361, https://doi.org/10.3390/systems11070361

  • Wang, L.L, Wu, M., Goh, J., Richardson, J., Yan, H.Y., (2022) “How China Achieves the Delicate Balance in Ecological Poverty Alleviation: A Systems Thinking Perspective”, Systems, Vol. 10, Issue 6, pp. 240, https://doi.org/10.3390/systems10060240

  • Shuang, S., Goh, J., Tan, H. T. W. (2021) “Is food security an illusion for cities? A system dynamics approach to assess disturbance in the urban food supply chain during pandemics”, Agricultural Systems, Vol. 189

  • Goh, J., Saville, A. & Scheepers, C. (2016) “Preserving the Delicate Balance to Manage a Thriving Business in South Africa – the Adventure of OneLogix”, Emerald Emerging Markets Case Studies, Vol. 6:2, pp. 1-48

  • Goh, J., Zou, M-Y & Pan, S. L. (2016) “Achieving the delicate balance between risks & outcomes in a large-scale IT project – A case study on BCIA’s airport security system”, Journal of Information Technology Teaching Cases, Vol. 6, pp. 36-44

  • Goh, J., Loo, D.L., Chong, S.C., & Tan, Y.W. (2015) “Improving the recycling rate and reducing contamination of recyclables through innovative bin design”, Journal of Management Systems, 24(4), pp. 21-34

  • Bennie, C. and Goh, J. (2015), “Pragmatic Adaptation of the ISO 31000:2009 Enterprise Risk Management in a High-Tech Organization using Six Sigma”, International Journal of Accounting and Information Management, 23(4), 364-382

  • Goh, J., Sabnani, M., Tan, G.K.R. and Tan, S.P. (2015), “Mastering the art of managing a conglomerate business empire in Myanmar”, Emerald Emerging Markets Case Studies, 5(1), pp. 1-26

  • Goh, J. and Ho, M. M. (2014) “Towards the Development of a Mass Customization eCourse Teaching Model at SIM University”, Advances in Scholarship of Teaching and Learning, 1(1) (http://tlc.suss.edu.sg/research/AdvSoTL/jenson.html)

  • Goh, J., Pan, S.L. and Zuo, M.Y. (2013) “Developing Agile IS Development Practices in Large-Scale System Implementation: A Trust-mediated Control and IT Capabilities Perspective”, Journal of the Association for Information Systems (JAIS), 14(12): 722-756

  • Goh, C.L., Shu, Y.F., Huang, Z.Y. and Ooi, B.C. (2006) “Dynamic Buffer Management with Extensible Replacement Policies”, The International Journal on Very Large Databases (VLDB) Journal, 15(2):99-120

  • Goh, C.L., and Stephane, B. (2000) “StorM: a 100% Java Persistent Storage Manager”, Java and Databases L’OBJET, 6(3):305-316

Conferences

  • Goh, J. (2025) “Building Bridges, Breaking Silos: LEGO® Serious Play as a Catalyst for Collaborative Group Model Building”, International System Dynamics Conference

  • Goh, J., Wang, L.L. (2025) “Agriculture-Culture-Tourism Integration in Rural Revitalization: A Study of Grounded Theory based on Wuning County, China”, International System Dynamics Conference

  • Tsyanova, M., Tan, C-H, Goh, J. (2020) “Digitalization in Two Retail and Beverage Companies: A age Companies: A Resource Orchestration View”, Pacific Asia Conference on Information Systems

  • Goh, J. (2020), “Building the Singapore LEGO® SERIOUS PLAY® Cathedral – A Coddiwompling Experience Sharing”, Global LEGO® SERIOUS PLAY® Conference, Billund, Demark

  • Goh, J. (2020), “Assessing Learner’s Learning and Thinking Skills through the LEGO® SERIOUS PLAY® method”, Global LEGO® SERIOUS PLAY® Conference, Billund, Demark

  • Ian, S., Ooi, J.Y., Goh, J. (2020), “Enhancing Undergraduate’s Perceived Learning of Singapore Complex Food Security and Waste Problems through the LEGO® SERIOUS PLAY® Method”, 3rd Asia Pacific System Dynamics Conference, Australia

  • Yeo, J. M. J., Goh, J. (2020), “Assessing the Sustainability of Dockless Bike-sharing in Singapore”, 3rd Asia Pacific System Dynamics Conference, Australia

  • Wong, Z.W., Goh, J. (2020), “Towards Sustainable Travel: Investigating the Impact of CSR Investment on the Brand Strength of a Small Hotel Business’, 3rd Asia Pacific System Dynamics Conference, Australia

  • Goh, J. (2019), “How play enhances an individual’s thinking capabilities to understand complex social problem”, 1st Play and Positive Psychology Conference, Xin Chu, Taiwan

  • Goh, J. & Chua, J. (2019), “Towards Overcoming Challenges in Large Scale LEGO® SERIOUS PLAY® session – A Singapore Community of Practice Approach’, 4th LEGO® SERIOUS PLAY® Asia Community Conference, Hong Kong

  • Ling, H. J., Quah, M. and Goh, J. (2017), “To invest or not to invest in sustainability? Dilemma of a small hotel”, Proceedings of the 35th International Conference of the System Dynamic Society, Cambridge, USA

  • Goh, J. (2017), “Towards Enhancing Student’s Systems Thinking Capabilities with LEGO® SERIOUS PLAY® method’, 2nd LEGO® SERIOUS PLAY® Asia Community Conference, Tokyo, Japan

  • Low, S., Goh, J., Yeung, S. K., Chia, I. (2016), “Building IT capabilities to deploy large-scale synchronous online technology in teaching and learning”, in Lecture Notes in Computer Science, Volume 9751, HCI in Business, Government, and Organizations: eCommerce and Innovation, Nah, F.F.-H. and Tan, C.-H. (Ed), Springer International Publishing, Switzerland, 2016, pp. 531-544. (Proceedings of the 18th International Conference on Human-Computer Interaction, July 17-22, 2016, Toronto, Canada) (ICHCI)

  • Yew, M.H. and Goh, J. (2015), “A SME's adoption of a Cloud based Integrated Management System (IMS) when certifying against Management System Standards (MSS)”, The 26th Australasian Conference on Information Systems, Adelaide, South Australia

  • Goh, J., Jeffery, T. and Janice, T. (2015), “Visualizing the invisible - the relentless pursuit of MTech Imaging”, The 26th Australasian Conference on Information Systems, Adelaide, South Australia

  • Ho, M.M. and Goh, J. (2015), “Towards a Future-ready Accounting Education – The Promise of the Flipped Classroom Teaching Model”, The 10th e-Learning Forum Asia Conference, Singapore

  • Guan, C., Goh, J., Fang, Y., Lee, Z. X. S. (2014), “Understanding the Effects of Usage of Social Networking Sites and Interpersonal Relationship in Asian Countries: A Cross-Country Comparison”, The Asian Conference on Business and Public Policy, Osaka, Japan

  • Choo, B. and Goh, J. (2014), “Customizing ISO31000:2009 – a Pragmatic Organizational Risk Management Approach”, IEEE International Conference on Industrial Engineering and Engineering Management, KL, Malaysia

  • Catapan, A., Goh, J. and Tortato, U. (2014) “The Influence of Beliefs and Consumption Behavior on the Purchase of Products Packed in Environmentally-Friendly Packaging: A Study of Two Universities from Singapore”, Global Business Conference Proceedings, Dubrovnik, Croatia, ISSN # 1848-2252

  • Goh, J. and Ho, M.M. (2014), “Mass customization in eCourse teaching – can this be the future for University’s Education?”, The 9th e-Learning Forum Asia Conference, Taiwan

  • Goh, J. and Karimi, F. (2014), “Towards the development of an ‘User-experience’-based technology adoption model for interactive mobile technology’, in Lecture Notes in Computer Science, Volume 8527, HCI in Business, Nah, F.F.-H. (Ed), Springer International Publishing, Switzerland, 2014, pp. 620-630. (Proceedings of the 16th International Conference on Human-Computer Interaction, June 22-27, 2014, Creta Maris, Heraklion, Crete, Greece) (ICHCI)

  • Goh, J. and Zuo, M.Y. (2011), “A Megaproject that Defines the Nation – The Building of the Largest Airport Terminal in Asia”, International Conference on Information Systems, Shanghai, China

  • Goh, J., Zuo, M.Y. and Pan, S.L. (2010), “Transforming Organizational Capabilities into Agile IT Adoption: A Case Study of Beijing International Airport, International Conference on Information Systems, St. Louis, USA

  • Stephane, B., Goh, C.L., Ooi, B.C., and Tan, K.L. (2000), “A Framework for Modeling Buffer Replacement Strategies”, In: Proceedings of the 2000 ACM International Conference on Information and Knowledge Management (CIKM), Nov 6-11, McLean, VA, USA, pp. 520-527. http://doi.acm.org/10.1145/354756.354787

  • Goh, C.L., Ooi, B.C., Stephane, B., and Tan, K.L. (2000), “Integrating Replacement Policies in StorM: An Extensible Approach”, ACM SIGMOD International Conference on Management of Data, New York, USA

Books

  • Amann, W. and Goh, J. (2017), “Phronesis in Business Schools: Reflections on Teaching and Learning (Research in Management Education and Development”, Information Age Publishing Inc.

  • Amann, W. and Goh, J. (2017), Introduction: The need to sharpen the saw. In Amann, W. and Goh, J., “Phronesis in Business Schools: Reflections on Teaching and Learning (Research in Management Education and Development”, Information Age Publishing Inc.

  • Goh, J. (2017), Engaging students in active learning – my reflection on the adoption of the Flipped Classroom Method (FCM). In Amann, W. and Goh, J., “Phronesis in Business Schools: Reflections on Teaching and Learning (Research in Management Education and Development”, Information Age Publishing Inc.

  • Goh, J. and Zuo, M.Y. (2015), Beijing Capital International Airport Terminal 3. In Pan, S. L., “Managing Organizational Complexities with Digital Enablement in China (pp. 65-77). Singapore, World Scientific Publishing

  • Goh, J. and Candice, C.-L. K. (2015). From My Family to Yours – A Celebration of Ya Kun Kaya Toast’s Pledge of Service Excellence on Singapore's 50th Birthday SUSS SG50 Business Excellence Symposium. Singapore: Singapore University of Social Science

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Teaching Modules

Pharmaceutical Engineering, BEng (Hons)

  • UDE2001 - Interdisciplinary Design Innovation

Past

  • ICT4003 - Flip Module I: Productivity Management (3216)
  • ICT4004 - Flip Module II: Design Thinking (3221)
  • SEM1601 - Systems & Software Engineering (5041)
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