Dr. Detlev Remy works as Associate Professor for the Singapore Institute of Technology, SIT, Singapore. He is teaching Revenue Management, Data Analytics and Digital Marketing whilst researching on Pricing and Revenue Management related topics.
Dr. Detlev Remy holds a Masters in Marketing from University College Cork, Ireland, and a Doctorate (DBA) from the University of Surrey, UK.
His research interests are revenue management metrics and developments, its aligment with digital marketing, and data analytics. He has published in international journals such as the International Journal of Leisure and Tourism marketing, and attend regulary academic conferences to present papers.
Dr. Detlev Remy is also regulary invited to attend major Revenue and Pricing conferences, giving speeches on revenue management related topics, additionally he is giving guest lectures in marketing and other subject areas to different educational organisations, for example to Latvian Universities and German hotel schools, and businesses too.
Dr. Remy started his career in the hospitality & tourism industry in 1986, working in various positions up to general management position. These positions included inter alia managing director of the Kurhaus Baden-Baden with banqueting facilities up to 6.000 people and project manager of the consultany group Dr. Kaub Group, Munich.
Additionally he runs his own consultancy business, “Remy Consult”, advising international beverage, tourism and hospitality businesses, and providing executive education to a variety of stakeholders.
- Deputy Cluster Director, Design & Specialised Businesses– Present
- Associate Professor– Present
- Doctor of Business Administration (DBA)University of Surrey, UK , United Kingdom
- Master of Commerce in Management & MarketingUniversity College Cork , Ireland
- Diploma in Hospitality ManagementWIHOGA Institute of Technology , Germany
- Executive Data ScienceJohns Hopkins University, USA–
- CHIA - Certification in Hotel Industry AnalyticsAHLA, American Hotel and Lodging Association–
- Revenue ManagementCornell University, USA–
- Member of ICHRIE–
- Member of HSMAI APAC, and Board member of Revenue Advisory board–
- Member of the Chartered Institute of Marketing, United Kingdom–
- Member of the Irish Marketing Institute, Ireland–
- Delivery of Guest Lectures for Sabre (Hospitality & Airline Solutions), and Sabre (Travel Network), Singapore,Present
- Invitation as Speaker/Moderator at AsiaPricing Conference, Singapore, 2017 and 2018Present
- Applied Research Project with HSMAI APAC, Singapore, May 2017 onwards on “Revenue Management Performance Measures”Present
- Member of Expert team for SKVC Program Evaluation for Lithuanian universities/colleges, LithuaniaPresent
- Speaker at major Revenue and Pricing Conferences (London, Amsterdam, Prague, Berlin, Singapore, Bangkok etc.)Present
- Managing Director, Remy-Consult. Providing consultancy services for the Beverage, Tourism and Hospitality industriesPresent
- Delivery of keynote speech for Parkhotel Group, Singapore, "Data Analytics and using Data for decision-making for Revenue Management and Marketing"
- Delivery of Executive Education Training, Sokha Hotels & Resorts, Phnom Penh, Cambodia–
- P.I. for Applied Research Project with Nestle, Switzerland, Oct 2014 - August 2015 on “Service Culture Development”–
- Delivery of Executive Education, Laureate Hospitality Education, for Russian Investors, Zurich, Switzerland–
- HOSPA, Tutor for Revenue Management Online Education, UK–
- Delivery of Executive Education, Laureate Hospitality Education, for Taiwanese Hoteliers, Bluche, Switzerland–
- Journalist for Brewery Trade Magazine “Biergrosshandel”,Stuttgart, Germany–
- Editorial Reviewer for academic papers (Journal of Hospitality and Tourism Management, Journal of Hospitality and Tourism Research )
Revenue Management Performance Metrics
The performance of revenue management has been measured traditionally with metrics such as Occupancy, ADR and RevPar, although the hospitality industry has moved in the meantime towards extended measures such as GOPPAR and TrevPar. Indeed, new metrics are requested, mainly from practitioners, to reflect better and more accurately on new developments on revenue management, such as the application of Total Revenue Management in other departments than rooms only. Also a possible shift towards Customer-centric Revenue Management may request a new metric; RevPac is under discussion though not yet conceptualized.
The present metric for revenue management utilized by the hospitality industry has been in existence since almost thirty years ago. As the world shrinks with globalization, there is an urgent need to revise the metric which the industry employs.
In addition, as economies are disrupted by those of a sharing nature, the traditional way of conducting business and measuring success needs to be reexamined. A revised assessment allows businesses to have a more holistic and better view on revenue management performance. In response to enhanced globalization and the disruptive economies, this analysis will offer insights into what a revised metric entails and propose recommendations on operations, sales, marketing and strategies for the hospitality sector. This study will also serve to address the gap in the academic field of revenue management metrics and invite discussions on how to advance the revenue management knowledge.
Therefore, a researcher team lead by Associate Professor Detlev Remy from SIT, Singapore Institute of Technology, has started an applied research project in collaboration with HSMAI Asia to investigate the applications, scope, meaning and importance of the new revenue management metrics.
Evolution of Revenue Management
Total hotel revenue management has emerged in the hotel industry as a next stage in the evolution of revenue management. The idea is to apply revenue management not only to rooms division but all revenue generating departments. Although the concept promises synergy effects and optimized revenues, the challenges shouldn’t be neglected such as IT infrastructure and organizational culture which might mitigate the development of TRM. This study will investigate the practical application of total hotel revenue management and discusses several implications.
Evolution and developments of Hospitality Education
Considering the major changes that the hospitality industry faces in terms of disruption, big data and manpower issues, the authors intend to investigate the industry leaders’ and academics’ views about these challenges, and their expectations about universities’ preparation of future manpower to meet the challenges.
- Creating an applied learning environment for a theory-laden subject (hospitality data analytics) at SIT– Present
Data analytics is seen a rather 'dry' subject and feedback provided by students did not indicate great interest in it, particularly due to the lack of hands-on experience. Nevertheless, data analytics is seen nowadays as one of the most important subjects across different university programs; and many industries are seeking students equipped with these skills, specifically in the hospitality industry. Furthermore, the Singapore government and SIT are proposing data awareness as one of their priorities. Therfore, this study will investigate and outline the implementation of a theory-laden subject into an apllied learning environment.
- Revenue Management in for-profit higher education– Present
- A Typology of Revenue Management– Present
Wee, T., Perdana, A., & Remy, D. 2018, “Data Analytics Dilemma: Getting Value, Balancing Personalization and Privacy Trade-off for Hotel Guests”, The CASE Journal, (under review)
Hiemer, M., Remy, D. & Gerstkamp, W.,2014, “The impact of revenue management on brand equity –an exploratory study”,
Int. Journal of Business and Management Studies, 3(1), 103-116, 2014,
Tajeddini, K., Remy, D. & Pardo, P., 2011, “Market orientation and business performance: evidence from the hotel industry in Germany”, Int. Journal of Leisure and Tourism Marketing, Vol.2, No.3, 2011
Remy, D. & Wee, T., 2018, “Industry-focused Capstone projects – what is the stakeholders’ view?”, ALC Conference, Singapore, Jan 25/26th 2018
Remy, D., Ng L.K., & Wee, T., 2018, “What is the hotel industry view regarding academia’s preparation of students as future problem solvers“, The 16th APacCHRIE Conference, Guangzhou, China, May 30 – June 2, 2018
Remy, D.& Wee, T., 2017, “Characteristics and specifics of hospitality education: A preliminary comparative case study approach“, THE-ICE 11th IPoE Forum 2017, Melbourne, Australia, Nov 13-16th
Remy, D., Zhaoping, L, & Reusch, A.,2017, “The relevance of hotel classification systems for luxury hotels today and how they support quality and brand consistency”, Hong Kong 2017 - 3rd Global Tourism & Hospitality Conference, Hong Kong, June 5th 2017, The E-proceedings of Hong Kong 2017: 3rd Global Tourism &
Hospitality Conference, ISBN: 9789628505999
Remy, D. & Diamantis, D., 2016, “Ecotourism management in periods of crisis: Lessons from the biosphere reserves in Central and Eastern Europe”, TTRA Conference, Shannon, Ireland, April 20th 2016
Remy, D., Pico, C., & Gerstkamp. W., 2016, “Research on the competitive advantages of boutique hotels”, IRC Conference, Brig, Switzerland, May 9th 2016
Guett, B., Remy, D. & Gerstkamp, W., 2015, “The Spread of Revenue Management”, ASBC, Geneve, Oct 12/13th 2015, Proceedings of Annual Switzerland Business Research Conference, ISBN: 978-1-922069-86-3
Stenlund, R., Remy, D. & Gerstkamp, W., 2015, “Future developments of revenue management: perspectives of revenue management practitioners”, THRIC Conference, Letterkenny, Ireland, June 11th 2015
Remy, D., Gerstkamp, W., Ebiner, E.,Berzina, K., Millere, I. & Medne, L., 2014, “Impact of new Developments in Distribution on the Hotel Industry: A Case Study of Latvian Hotels”, New Challenges of Economic and Business Development Conference, Riga, Latvia, May 8-10th 2014
Gerstkamp, W., Remy, D. & Ebiner, E., 2013, “Destination image and juveniles perception” European Marketing Conference, Frankfurt, Germany, August 15/16th 2013
Hiemer, M., Remy, D. & Gerstkamp, W., 2013, “The impact of revenue management on brand equity –an exploratory study”, IJAS Conference, Freiburg, Germany, December 7th 2013, http://www.universitypublications.net/ijbms/0301/html/DE3C246.xml
Winkelmann,M., Remy, D. & Gerstkamp, W., 2013, “Are customers ready to accept Total Revenue Management”, IJAS Conference, Freiburg, Germany, December 7th 2013
Remy, D. & Gerstkamp, W., 2012, “Rhetoric’s and reality in the implementation of revenue management”, Atlas Business Tourism Conference, Lugano, Switzerland, December 10th 2012
Remy, D. & Schirinzi, A., 2010, “The impact of knowledge on perceived fairness of revenue management practices”, Global Business Conference, Dubrovnik, Croatia, October 14th , 2010, Innovation Institute, ISBN: 978-953-56385-0-6, pgs. 148-168
Remy, D. & O’Sullivan, D., 2006, “The Relationship between Market Orientation and Firm Performance, Evidence from the German Market”, Irish Academy of Management Conference, Cork, Ireland 7th September 2006 www.iamireland.com/documents/2006Master.pdf
Remy, D. & Gerstkamp, W., 2018, “Business Case of Revenue Management and Employee Engagement”, in
“International Case Studies for Hospitality, Tourism and Events Management Students and Trainees”, Tehnopress, (under review)
Remy, D. & Gerstkamp, W., 2017, “Business Case of Leadership and Revenue Management”, in
“International Case Studies for Hospitality, Tourism and Events Management Students and Trainees”, Tehnopress, Vol.8, 2017, ISBN 978-606-687-304-8
Gerstkamp, W. & Remy, D., 2016, “Business Case of Emotional Intelligence at the Workplace”, in
“International Case Studies for Hospitality, Tourism and Events Management Students and Trainees”, Volume 6, Tehnopress, Iasi, ISBN 978-606-687-190-7
Remy, D. & Gerstkamp, W., 2013,” Measuring of Brand Equity in a small hotel chain”, in “International Case Studies for Hospitality and Tourism Management Students and Trainees”, ISBN 978-606-687-010-8
Gerstkamp, W. & Remy, D., 2012, “Revenue Management Implementation”, in “International Case Studies for Hospitality and Tourism Students and Trainees”, ISBN 978-973-702-924-9
Nothofer, K. & Remy, D., 2010, “The role of Multi-channel Management in the Hospitality Industry”, in “Tourism and Hospitality Research in Ireland: Current Challenges and Future Opportunities”, ISBN 978-1908358-00-4
Remy, D., 2007, “F&B Management” in 10/2007 IST-Studieninstitut, Germany
Hospitality Business, B (Hons)
- BHB2007 - Revenue Management
- BHB3302 - Hospitality Data Analytics
- BHB3303 - Hospitality Interactive Marketing