DESIGN AND SPECIALISED BUSINESSES

PROGRAMME OVERVIEW
The Glasgow School of Art

Bachelor of Arts with Honours in
Communication Design

Never before has the communications arena had such fluidity for the realisation of student ideas and professional identity; whether it be simple or complex, witty or profound - Communication Design is a platform for the thinking of tomorrow.

Digital technology has provided a multimedia, multi-layered set of opportunities for Graphic Design, Illustration and Photography. Students now incorporate the traditional skills of drawing, printing, photography and other graphic processes with video, sound, animation and other aspects of moving image and multimedia. Students are no longer defined by their specialism, but through their creative interpretations and articulation of the brief.

In order for a student to develop a vision of the future, they need an understanding of the past. Each area within Communication Design encourages a critical engagement with historic and contemporary practice, relating social cultural and political contexts. Learning is supported by a weekly series of professional practice lectures, in which some of the most respected designers in Europe visit the School and meet our students.

Staff are active in research within the graphics industry through consultancy and freelance design.

There are three distinct specialisms in Communication Design at the GSA:

  • Graphic Design
  • Illustration
  • Photography


Each of the specialisms encourages students to develop an inventive and critical approach to solving communication design problems.

Our graduates work across the world in Design agencies and international companies including Pentagram, Graphic Thought Facility, Esquire, Lust, O-SB, Weiden + Kennedy, Lewis Moberly, Williams and Phoa, BBC, Stand, ISO, or in freelance practice, working in publishing, editorial, film and TV.

All GSA degree programmes are validated by University of Glasgow, a member of the prestigious Russell Group of leading UK research universities and a founder member of Universitas 21, an international grouping of universities dedicated to setting worldwide standards for higher education.

The Glasgow School of Art AY2016/17

  • Communication Design, BA (Hons)

  • Interior Design, BA (Hons)

Academic Calendar AY2016/17

Induction Week

14 Sep 2016 – 16 Sep 2016

Term 1

Classes

19 Sep 2016 – 16 Dec 2016

Reading Week

31 Oct 2016 – 4 Nov 2016

Term 2

Classes

9 Jan 2017 – 24 Mar 2017

Reading Week

13 Feb 2017 – 17 Feb 2017

Term 3

Classes

17 Apr 2017 – 16 Jun 2017

Note:

The term dates above are provisional and subject to changes.

Other Term Time Holidays and Important Dates, 2016/17

Hari Raya Haji*

Monday 12 Sep 2016

Deepavali*

Saturday 29 Oct 2016

GSA’s Winter Break

Monday 19 Dec 2016 – Friday 6 Jan 2017 (inclusive)

Chinese New Year*

Friday 27 Jan 2017* – Monday 30 Jan 2017 (*Half day Fri 27th, Full day Mon 30th)

Good Friday

Friday 14 Apr 2017

GSA’s Spring Break

Monday 27 Mar 2017 – Friday 14 Apr 2017 (inclusive)

Labour Day (Holiday)*

Monday 1 May 2017

Vesak Day (Holiday)*

Wednesday 10 May 2017

Hari Raya Puasa*

Monday 26 Jun 2017

Overseas Immersion Programme

To be confirmed

Degree Show

To be confirmed

Graduation

To be confirmed

The Glasgow School of Art AY2015/16

  • Communication Design, BA (Hons)

  • Interior Design, BA (Hons)

Academic Calendar AY2015/16

Induction Week

Monday 14 September 2015

Thursday 17 September 2015

Term 1  

Monday 21 September 2015

Friday 11 December 2015

Reading Week

Monday 2 November 2015

Friday 6 November 2015

Term 2

Monday 4 January 2016

Thursday 24 March 2016

Reading Week

Monday 15 February 2016

Friday 19 February 2016

Term 3

Monday 18 April 2016

Friday 17 June 2016

Overseas Immersion Programme

Monday 13 June 2016 - Friday 1 July 2016

Note:

The term dates above are provisional and subject to changes.

Other Holidays and Important Dates, 2015/16

GSA’s Winter Break

Monday 14 December 2016 – Friday 1 January 2016 inclusive

Easter Monday

Monday 28 March 2016

GSA’s Spring Break

Tuesday 29 March 2016 – Friday 15 April 2016 inclusive

Overseas Immersion Programme

Monday 13 June 2016 - Friday 1 July 2016

Degree Show

Friday 8 July 2016 - 15 July 2016

Graduation

Tuesday 12 July 2016

The Glasgow School of Art AY2014/15

  • Communication Design, BA (Hons)

  • Interior Design, BA (Hons)

Academic Calendar AY2014/15

Term 1

Classes

22 Sep 2014 - 12 Dec 2014

Break

15 Dec 2014 - 2 Jan 2015

Term 2

Classes

5 Jan 2015 - 13 Mar 2015

Break

16 Mar 2015 - 6 Apr 2015

Term 3

Classes

7 Apr 2015 - 12 Jun 2015

Overseas Immersion Programme

8 Jun 2015 - 26 Jun 2015

The Glasgow School of Art AY2013/14

  • Communication Design, BA (Hons)

  • Interior Design, BA (Hons)

Academic Calendar AY2013/14

Term 1

Classes

16 Sep 2013 - 6 Dec 2013

Break

9 Dec 2013 - 3 Jan 2014

Term 2

Classes

6 Jan 2014 - 7 Mar 2014

Break

10 Mar 2014 - 28 Mar 2014

Term 3

Classes

31 Mar 2014 - 13 Jun 2014

Overseas Immersion Programme

9 Jun 2014 - 27 Jun 2014

The Glasgow School of Art AY2012/13

The Glasgow School of Art AY2012/13

  • Communication Design, BA (Hons)

  • Interior Design, BA (Hons)

Academic Calendar AY2012/13

Term 1

Classes

17 Sep 2012 - 14 Dec 2012

 Break

17 Dec 2012 - 4 Jan 2013

Term 2

Classes

7 Jan 2013 - 15 Mar 2013

 Break

18 Mar 2013 - 6 Apr 2013

Term 3

Classes

8 Apr 2013 - 31 May 2013

Overseas Immersion Programme

3 Jun 2013 - 21 Jun 2013

Grading System

The Glasgow School of Art 

  • Bachelor of Arts with Honours in Communication Design 

  • Bachelor of Arts with Honours in Interior Design

All Courses

Primary verbal descriptors for attainment of intended learning outcomes

Honours class


Primary grade

Gloss*

Secondary bands **

Grade Point

A

Excellent

A1
A2
A3
A4
A5

22
21
20
19
18

Exemplary range and depth of attainment of intended learning outcomes, secured by discriminating command of a comprehensive range of relevant materials and analyses, and by deployment of considered judgement relating to key issues, concepts and procedures

First

B

Very good

B1
B2
B3

17
16
15

Conclusive attainment of virtually all intended learning outcomes,
clearly grounded on a close familiarity with a wide range of supporting evidence, constructively utilised to reveal appreciable depth of understanding

Upper Second

C

Good

C1
C2
C3

14
13
12

Clear attainment of most of the intended learning outcomes, some
more securely grasped than others, resting on a circumscribed range of evidence and displaying a variable depth of understanding

Lower Second

D

Satisfactory

D1
D2
D3

11
10
9

Acceptable attainment of intended learning outcomes, displaying a
qualified familiarity with a minimally sufficient range of relevant materials, and a grasp of the analytical issues and concepts which is generally reasonable, albeit insecure

Third

E

Weak

E1
E2
E3

8
7
6

Attainment deficient in respect of specific intended learning outcomes,
with mixed evidence as to the depth of knowledge and weak deployment of arguments or deficient manipulations

Fail

 

 

 

F

Poor

F1
F2
F3

5
4
3

Attainment of intended learning outcomes appreciably deficient in
critical respects, lacking secure basis in relevant factual and analytical dimensions

G

Very Poor

G1
G2

2
1

Attainment of intended learning outcomes markedly deficient in respect
of nearly all intended learning outcomes, with irrelevant use of materials and incomplete and flawed explanation

H

 

 

0

No convincing evidence of attainment of intended learning outcomes,
such treatment of the subject as is in evidence being directionless and fragmentary

CR CREDIT REFUSED

Failure to comply, in the absence of good cause, with the published requirements of the course or programme; and/or a serious breach of regulations

*This gloss is used because it is the lowest grade normally associated with the attainment of an undergraduate award. Postgraduate students should be aware, however, that an average of at least grade C in taught courses is required for progress to the dissertation at Masters level, and students should consult the appropriate degree regulations and course handbooks for the grade they may require to progress to specific awards.

**The Secondary Band indicates the degree to which the work possesses the quality of the corresponding descriptor.

Notes:

1. Discretion of GSA Final Examination Board (Final Year Students) for Classified Honours Programmes

(a) Where the mean overall grade point average falls within one of the following ranges, the GSA Final Examination Board (Final Year Students) shall recommend the award stated:

  • 18.0 to 20.0: first class honours
  • 15.0 to 17.0: upper second class honours
  • 12.0 to 14.0: lower second class honours
  • 9.0 to 11.0: third class honours
  • 0.0 to 8.0: fail

(b) Where the mean overall grade point average falls between two of the ranges defined in 1(a), the GSA Final Examination Board (Final Year Students) shall have discretion to decide which of the alternative awards to recommend:

  • 17.1 to 17.9: either first or upper second class honours
  • 14.1 to 14.9: either upper or lower second class honours
  • 11.1 to 11.9: either lower second or third class honours
  • 8.1 to 8.9: either third class honours to fail

Notwithstanding the flexibility permitted to GSA Final Examination Board (Final Year Students), the following arrangement shall normally be applied:

Where the overall aggregation score falls between 0.1 and 0.4 the lower award is made and where it falls at 0.5 or above, the higher award will apply.

MODULE SYNOPSIS

The Glasgow School of Art
Communication Design, BA (Hons)

Overview

Learning and teaching in the Department of Communication Design encourages self-motivation and sustained independent learning. GSA employs a variety of methods including lectures, seminars, talks, presentations and group discussions, individual or group tutorials, projects, practical workshops and critical reviews. In each year Interior Design and Communication Design students will collaborate at certain points in the academic year for briefings, reviews and feedback sessions.


Programme Structure

Stage 3

Studio 3

Course Aims:

• To engage with deep learning in the context of the students chosen subject specialism
• To develop a subject specialist understanding of a Communication Design area
• To develop skills in relation to the subject specialism
• To develop formal presentation skills

Design Domain 3

Course Aims:

To consolidate awareness of design outwith specialist disciplinary areas, and highlight the relationship between specialist subject areas, other design disciplines, and other bodies of knowledge.

FoCI 3 - Approaches to Research in Art and Design Criticism

Course Aims:

This course will provide students with comprehensive tuition in research methods and practices, with an emphasis on the types of source materials which will be employed in the preparation of the Honours Year submission. The course will cover research methods in theory, social sciences, art and design history and anthropology and will expose students to new strategies of research, such as action research and auto ethnography.

Aims
• To develop students’ knowledge of research methods and strategies of critical inquiry
• To encourage an active engagement with source materials according to individual research interests
• To analyse case studies previously adopted with new methods in the pursuit of new meanings
• To equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice
• To further develop the core skills required to formally present debate and discussion in critical, historical and cultural studies

 

FoCI 3 - Contexts of Critical Inquiry in Art and Design: Situation, Relation, Research

Course Aims:

This course centres on a shared discussion of core philosophical, political, sociological and ethical concepts which are relevant across a range of art, design and academic disciplines and which inform our understanding of both historical and contemporary cultural practices. Through a choice of electives, the course aims to situate a growing sense of the student’s agency as an artist or designer within this shared discussion to emphasise the interconnectedness of cultural practice.

Overseas Immersion Project

Course Aims:

Using Glasgow and Singapore as central case studies, this course continues work done throughout Level Three in GSA Singapore in considering the urban and local contexts for the practice and study of design, and for the understanding of contemporary cultural considerations. This core course aims to further students’ knowledge and critical understanding of the global practice of design by academic project during an extended visit to The Glasgow School of Art as host institution. The Course will also allow dialogue to take place between GSA and GSA Singapore students who are studying at the same Level to consider how project briefs and learning outcomes may be positively re-interpreted according to local historical, social, cultural and economic conditions. Overall, the course will continue to enhance students’ critical awareness and practical capabilities in the deployment of design thinking and the production.

Stage 4

Studio 4 (Essay)

Course Aims:

• To demonstrate the ability to undertake a sustained period of independent self directed study at the threshold of professional practice
• To confidently apply appropriate design methods, materials processes and technologies through independent self directed study in Communication Design
• To offer insights and specialist interpretations and solutions to matters raised by individual Communication Design interests

FoCI 4 - (Essay)

Course Aims:

This course comprises the Honours Year submission to FoCI. The Extended Essay is due at the end of Term 1, and represents a substantive piece of critical inquiry and research commensurate with this level of study.

Aims
• To encourage an active engagement with source materials according to individual research interests and contemporary contexts
• To advance students’ confidence in taking critical control of their chosen topics
• To equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice
• To further develop the core skills required to formally present debate and discussion in critical, historical and cultural studies

FoCI 4 - (Curatorial Rationale)

Course Aims:

This course comprises the Honours Year submission to FoCI. The Curatorial Rationale is due at the end of Term 1, and represents a substantive piece of critical inquiry and research commensurate with this level of study.

Aims
• To encourage an active engagement with source materials according to individual research interests and contemporary contexts
• To advance students’ confidence in taking critical control of their chosen topics
• To equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice
• To further develop the core skills required to formally present debate and discussion in critical, historical and cultural studies

FoCI 4 - (Critical Journal)

Course Aims:

This course comprises the Honours Year submission to FoCI. The Critical Journal is due in Term 2, and represents a substantive piece of critical inquiry and research commensurate with this level of study.

Aims
• To encourage an active engagement with source materials according to individual research interests and contemporary contexts
• To advance students’ confidence in taking critical control of their chosen topics
• To equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice
• To further develop the core skills required to formally present debate and discussion in critical, historical and cultural studies

Studio 4 (Dissertation)

Course Aims:

• To demonstrate the ability to undertake a sustained period of independent self directed study at the threshold of professional practice
• To confidently apply appropriate design methods, materials processes and technologies through independent self directed study in Communication Design
• To offer insights and specialist interpretations and solutions to matters raised by individual Communication Design interests

FoCI 4 - (Dissertation)

Course Aims:

This course comprises the Honours Year submission to FoCI. The Dissertation is due into Term 2, and represents a substantive piece of critical inquiry and research commensurate with this level of study.

Aims
• To encourage an active engagement with source materials according to individual research interests and contemporary contexts
• To advance students’ confidence in taking critical control of their chosen topics
• To equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice
• To further develop the core skills required to formally present debate and discussion in critical, historical and cultural studies

FoCI 4 - (Extended Critical Journal)

Course Aims:

To encourage an active engagement with source materials according to individual research interests and contemporary contexts; to advance students’ confidence in taking critical control of their chosen topics; to equip students with an advanced vocabulary to engage in discussion on issues of increasing relevance to their own studio practice; to further develop the core skills required to formarlly present debate and discussion in critical, historical and cultural studies.

ELIGIBILITY

The Glasgow School of Art
Communication Design, BA (Hons)

Polytechnic Diploma

Nanyang Polytechnic

  • Digital Media Design
  • Interaction Design
  • Mass Media Management
  • Motion Graphics & Broadcast Design 
  • Visual Communication

Ngee Ann Polytechnic

  • Advertising & Public Relations 
  • Arts Business Management
  • Animation & 3D Arts
  • Film, Sound & Video
  • Mass Communication
  • Multimedia & Animation

Republic Polytechnic

  • Mass Communication
  • Media Production and Design 

Singapore Polytechnic

  • Creative Media Design 
  • Digital Animation
  • Media & Communication
  • Visual Communication & Media Design
  • Visual Effects & Motion Graphics

Temasek Polytechnic

  • Communication Design
  • Digital Film & Television (formerly known as Moving Images)
  • Interactive Media Design
  • Visual Communication


GSA is interested in interdisciplinary practices and cross-fertilisation, and welcomes applications from all diploma-qualified students with an interest in contemporary design issues and studies. Applicants from other diplomas not listed will be considered on a case-by-case basis.

OIP

The Glasgow School of Art
Communication Design, BA (Hons)

All students will have to complete a 3-week attachment at the home campus of Glasgow School of the Arts in the UK.  Students will experience life as a GSA student in Glasgow and be taken through a series of lectures and a credit-bearing studio design project, which is aimed at enhancing the students’ critical awareness and practical capabilities in design thinking and production.  The immersion experience, inclusive of visits to key cultural sites and institutions in the city of Glasgow will help students acquire a critical understanding of the global practice of design. 

The estimated cost of the overseas immersion programme ranges from S$4,500 to S$5,500.

Note: Estimated costs are dependent on prevailing currency exchange rates and flight ticket prices.

CONTACT US / LOCATION

The Glasgow School of Art
Communication Design, BA (Hons)

For admission-related queries, please email to Adm@SingaporeTech.edu.sg 
For general and programme-related queries, please email to AcdPrg@SingaporeTech.edu.sg 


woon kok meng

Mr Woon Kok Meng
Programme Director

heng aik yan terence

Assistant Professor Terence Heng
Deputy Programme Director

choo geok cheng
 

Ms Choo Geok Cheng
Assistant Manager, Academic Programmes

Location:

SIT@TP Building
29B Tampines Ave 1
Singapore 528694

sittp